{"id":15259,"date":"2022-12-02T15:21:32","date_gmt":"2022-12-02T14:21:32","guid":{"rendered":"https:\/\/www.sortlist.fr\/blog\/?p=15259"},"modified":"2025-08-20T09:03:29","modified_gmt":"2025-08-20T07:03:29","slug":"community-engagement","status":"publish","type":"post","link":"https:\/\/www.sortlist.fr\/blog\/community-engagement\/","title":{"rendered":"Community Engagement : Quelle opportunit\u00e9 pour votre agence ?"},"content":{"rendered":"<div id=\"module_key_takeaways--block_08c795694e9fc20dd221b999bfb9bee0\" class=\"sl_custom_module module_key_takeaways is_preview\">\n<div class=\"module_key_takeaways__wrapper\">\n<p><strong>Points-cl\u00e9s :<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Importance du Community Engagement<\/strong> : Les agences Social Media doivent proposer des services d&rsquo;engagement communautaire pour aider leurs clients \u00e0 dynamiser leurs communaut\u00e9s en ligne.<\/li>\n<li><strong>Pr\u00e9sentation d&rsquo;Ubu<\/strong> : Ubu est un CRM communautaire permettant aux e-commer\u00e7ants de g\u00e9n\u00e9rer plus de 10% de leur acquisition via leur communaut\u00e9 en identifiant et mobilisant les followers les plus engag\u00e9s.<\/li>\n<li><strong>D\u00e9fis de la gestion communautaire<\/strong> : G\u00e9rer une communaut\u00e9, notamment sur Instagram, est complexe en raison du volume de donn\u00e9es et de membres, rendant difficile une vue d&rsquo;ensemble sans outils adapt\u00e9s comme Ubu.<\/li>\n<li><strong>N\u00e9cessit\u00e9 de diversifier les canaux d&rsquo;acquisition<\/strong> : Face \u00e0 l&rsquo;augmentation des co\u00fbts d&rsquo;acquisition sur des plateformes comme Google, Meta et TikTok, les marques doivent explorer de nouveaux canaux, notamment via l&rsquo;engagement communautaire.<\/li>\n<li><strong>Strat\u00e9gie de Community Engagement<\/strong> : Les community managers doivent \u00e9voluer vers des approches engageant la communaut\u00e9 \u00e0 cr\u00e9er du contenu, favorisant ainsi des ventes indirectes et renfor\u00e7ant la fid\u00e9lit\u00e9 \u00e0 la marque.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p>Une agence <a href=\"https:\/\/www.sortlist.fr\/blog\/social-media-marketing\/\">Social Media<\/a> devrait toujours proposer des services de <strong>Community Engagement<\/strong> \u00e0 ses clients.<\/p>\n<p>Pour en parler, nous avons organis\u00e9 une conf\u00e9rence en ligne avec <a href=\"https:\/\/www.linkedin.com\/in\/paul-albou-a43b21b1\/\" target=\"_blank\" rel=\"noreferrer noopener\">Paul Albou<\/a>, Founder &amp; CEO chez <a href=\"https:\/\/www.getubu.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ubu<\/a>.<\/p>\n<p>L\u2019objectif \u00e9tait qu\u2019il partage aux&nbsp;<a href=\"https:\/\/www.sortlist.fr\/providers\" target=\"_blank\" rel=\"noreferrer noopener\">agences membres Sortlist<\/a>&nbsp;comment elles pouvaient&nbsp;aider leurs clients \u00e0 engager leurs communaut\u00e9s sur les r\u00e9seaux sociaux pour g\u00e9n\u00e9rer plus de chiffre d\u2019affaires.<\/p>\n<p>Tous ces conseils sont dans <a href=\"https:\/\/youtu.be\/zZUbx7IUkfM\" target=\"_blank\" rel=\"noreferrer noopener\">le replay du call<\/a> et dans les notes qui suivent \ud83d\udc47<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\"><iframe loading=\"lazy\" title=\"COMMUNITY-LED GROWTH : quelle opportunit\u00e9 pour votre AGENCE ? | Ask Me Anything avec UBU | REPLAY \ud83d\udd34\ud83c\udfa5\" src=\"https:\/\/www.youtube.com\/embed\/zZUbx7IUkfM?feature=oembed\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/figure>\n<h2 class=\"wp-block-heading\">Pr\u00e9sentation d\u2019Ubu<\/h2>\n<p>Ubu est un <strong>CRM communautaire<\/strong>, qui permet aux E-Commer\u00e7ants de driver plus de 10% de leur acquisition via leur communaut\u00e9.<\/p>\n<p>Ubu s\u2019int\u00e8gre aux r\u00e9seaux sociaux de la marque qui va utiliser ses services, et lui permet <strong>d\u2019engager sa communaut\u00e9 de followers<\/strong>. Pour aller plus loin, Ubu va permettre de rep\u00e9rer les followers les plus engag\u00e9s, et d\u2019en faire des ambassadeurs pour aider la marque \u00e0 faire grossir son chiffre d\u2019affaires.<\/p>\n<p>\u00c0 titre de comparaison, le march\u00e9 de l\u2019influence marketing se concentre sur des KPI\u2019s d\u2019awareness, tandis qu\u2019Ubu va plut\u00f4t se concentrer sur <strong>la performance et les revenus g\u00e9n\u00e9r\u00e9s<\/strong> gr\u00e2ce \u00e0 la communaut\u00e9.<\/p>\n<p>Aujourd\u2019hui, Ubu travaille avec plus d\u2019une centaine de marques, qui drivent plus de 10% de leur acquisition avec leurs communaut\u00e9s.<\/p>\n<p>En r\u00e9sum\u00e9, <strong>Ubu permettra \u00e0 vos clients<\/strong> :<\/p>\n<ul class=\"wp-block-list\">\n<li>D\u2019engager leurs fans sur leurs r\u00e9seaux sociaux,<\/li>\n<li>De g\u00e9n\u00e9rer plus de chiffre d\u2019affaires.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Pourquoi utiliser Ubu avec vos clients ?<\/h2>\n<p>G\u00e9rer une communaut\u00e9 est loin d\u2019\u00eatre \u00e9vident, d\u2019autant plus sur Instagram. <strong>Une communaut\u00e9 g\u00e9n\u00e8re beaucoup de donn\u00e9es<\/strong>, compte beaucoup de membres, et il est quasiment mission impossible d\u2019en avoir <strong>une vue globale<\/strong>.<\/p>\n<p>Ubu permet justement de prendre de la hauteur, pour mieux comprendre comment la communaut\u00e9 d\u2019une marque est structur\u00e9e, qui en sont les membres les plus actifs, et ce qu\u2019il est possible d\u2019en faire.<\/p>\n<p>Voil\u00e0 tout l\u2019avantage d\u2019une solution comme Ubu.<\/p>\n<h2 class=\"wp-block-heading\">La pierre angulaire d\u2019Ubu<\/h2>\n<p>De mani\u00e8re g\u00e9n\u00e9rale, les E-Commer\u00e7ants connaissant une <strong>hausse des co\u00fbts d\u2019acquisition<\/strong>. Les CPA explosent, et ce cross-plateforme : Google, Meta, TikTok.<\/p>\n<p>Il n\u2019y a pas d\u2019exception, <strong>acqu\u00e9rir des clients co\u00fbte de plus en plus cher<\/strong>. Les marques doivent diversifier leurs canaux d\u2019acquisitions. Et les agences comme la v\u00f4tre doivent les y aider.<\/p>\n<p>Le constat est le suivant : les community managers doivent changer leur approche, et doivent faire du <strong>community engagement<\/strong>. Leur objectif doit \u00eatre d\u2019engager leur communaut\u00e9 et de la pousser \u00e0 cr\u00e9er du contenu pour <strong>g\u00e9n\u00e9rer des ventes indirectes<\/strong>.<\/p>\n<p>Mais pour ce faire, ils doivent \u00eatre \u00e9quip\u00e9s et avoir les bons outils \u00e0 leur disposition. Pour cela, travailler avec une <a href=\"https:\/\/www.sortlist.fr\/social-media\/bordeaux-aquitaine-fr\">agence social media Bordeaux<\/a> peut s&rsquo;av\u00e9rer b\u00e9n\u00e9fique.<\/p>\n<h2 class=\"wp-block-heading\">La valeur ajout\u00e9e d\u2019Ubu<\/h2>\n<p>Comme mentionn\u00e9 plus t\u00f4t, le focus d\u2019Ubu est de permettre aux marques de driver <strong>10% de leur acquisition gr\u00e2ce \u00e0 leur communaut\u00e9<\/strong>.<\/p>\n<p>Comment fonctionnent-ils ?<\/p>\n<p>Ils peuvent engager les ambassadeurs des marques au sein d\u2019un CRM social, pour leur d\u00e9bloquer <strong>une strat\u00e9gie de community marketing.<\/strong><\/p>\n<p>Ils vont :<\/p>\n<ul class=\"wp-block-list\">\n<li>Recruter des ambassadeurs,<\/li>\n<li>Cr\u00e9er de l\u2019UGC,<\/li>\n<li>Suivre la performance,<\/li>\n<li>G\u00e9rer les diff\u00e9rents rewards avec les membres de la communaut\u00e9.<\/li>\n<\/ul>\n<p>Pour une strat\u00e9gie efficace, il peut \u00eatre utile de consulter une <a href=\"https:\/\/www.sortlist.fr\/social-media\/france-fr\">agence r\u00e9seaux sociaux<\/a> sp\u00e9cialis\u00e9e.<\/p>\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n<p>Voil\u00e0 qui cl\u00f4ture ces notes issues de notre Ask <a href=\"https:\/\/www.sortlist.fr\/blog\/remuneration-youtube\/\">Me<\/a> Anything avec Paul ! J\u2019esp\u00e8re qu\u2019elles pourront vous aider \ud83d\ude4c<\/p>\n<p>Dans le cas o\u00f9 vous voudriez aller plus loin, <strong><a href=\"https:\/\/youtu.be\/zZUbx7IUkfM\" target=\"_blank\" rel=\"noreferrer noopener\">n\u2019h\u00e9sitez pas \u00e0 consulter le replay<\/a><\/strong> et \u00e0 contacter directement <a href=\"https:\/\/www.linkedin.com\/in\/paul-albou-a43b21b1\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Paul<\/strong><\/a>.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\"><iframe loading=\"lazy\" title=\"COMMUNITY-LED GROWTH : quelle opportunit\u00e9 pour votre AGENCE ? | Ask Me Anything avec UBU | REPLAY \ud83d\udd34\ud83c\udfa5\" src=\"https:\/\/www.youtube.com\/embed\/zZUbx7IUkfM?feature=oembed\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Points-cl\u00e9s : Importance du Community Engagement : Les agences Social Media doivent proposer des services d&rsquo;engagement communautaire pour aider leurs clients \u00e0 dynamiser leurs communaut\u00e9s en ligne. Pr\u00e9sentation d&rsquo;Ubu : Ubu est un CRM communautaire permettant aux e-commer\u00e7ants de g\u00e9n\u00e9rer plus de 10% de leur acquisition via leur communaut\u00e9 en identifiant et mobilisant les followers [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":15268,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sb_show_comment_boards":false,"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[21],"class_list":["post-15259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseaux-sociaux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Community Engagement : Pourquoi ne pas passer \u00e0 c\u00f4t\u00e9 ?<\/title>\n<meta name=\"description\" content=\"Dans cet article, vous d\u00e9couvrirez toutes les raisons pour 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