{"id":2388,"date":"2020-08-11T09:43:49","date_gmt":"2020-08-11T07:43:49","guid":{"rendered":"https:\/\/www.sortlist.fr\/blog\/?p=2388"},"modified":"2024-03-08T10:29:45","modified_gmt":"2024-03-08T09:29:45","slug":"cross-selling","status":"publish","type":"post","link":"https:\/\/www.sortlist.fr\/blog\/cross-selling\/","title":{"rendered":"Cross selling : nos astuces pour BOOSTER vos VENTES"},"content":{"rendered":"\n

\u00ab Vous prendrez bien un caf\u00e9 pour terminer votre repas ? \u00bb, vous demande gentiment le serveur, alors que vous pensiez avoir fini votre repas. <\/span><\/p>\n\n\n\n

Si vous acceptez, son op\u00e9ration de cross selling sur vous aura bien fonctionn\u00e9 ! Tout comme cet exemple tir\u00e9 de la vie r\u00e9elle, optimiser les ventes<\/a> de votre e-commerce gr\u00e2ce \u00e0 cette technique est possible.<\/span><\/p>\n\n\n\n

Qu\u2019est-ce que le cross selling ?<\/b><\/h2>\n\n\n\n

Le <\/span>cross selling<\/b> est une technique de vente visant \u00e0 recommander aux clients de votre boutique en ligne des articles compl\u00e9mentaires pour compl\u00e9ter leur panier.<\/span><\/p>\n\n\n\n

\"cross<\/figure>\n\n\n\n

Bien \u00e9videmment, ces recommandations sont bas\u00e9es sur le contenu de leur panier ou sur les pages pr\u00e9c\u00e9demment consult\u00e9es, mais ce sont des produits qu\u2019a priori vos clients n\u2019avaient pas pr\u00e9vu d\u2019acheter<\/strong>.<\/span><\/p>\n\n\n\n

Pourquoi le cross selling est-il incontournable de nos jours ?<\/b><\/h2>\n\n\n\n

Tous les secteurs ont \u00e9t\u00e9 affect\u00e9s par l\u2019\u00e9pid\u00e9mie de Covid-19, mais certains ont \u00e9t\u00e9 plus fragilis\u00e9s que d\u2019autres : c\u2019est le cas notamment des commerces. <\/span><\/p>\n\n\n\n

D\u00e9j\u00e0 en proie \u00e0 une situation \u00e9conomique en tension, certaines enseignes ont d\u00fb mettre la cl\u00e9 sous la porte. Pour ne pas faire partie des prochaines entreprises \u00e0 baisser le rideau, il faudra soigner votre strat\u00e9gie de vente.<\/span><\/p>\n\n\n\n

C\u2019est l\u00e0 que le cross selling intervient, car il peut apporter de nombreux b\u00e9n\u00e9fices \u00e0 votre e-commerce :<\/span><\/p>\n\n\n\n

Augmenter la valeur du panier moyen de vos clients<\/b><\/h3>\n\n\n\n

Il s\u2019agit du montant moyen de la d\u00e9pense qu\u2019effectue un client en une seule et m\u00eame commande. \u00c0 nombre \u00e9gal de commandes, un montant du panier moyen plus \u00e9lev\u00e9 se traduit par une augmentation directe du chiffre d\u2019affaires. <\/span><\/p>\n\n\n\n

En leur faisant acheter plus de produits simultan\u00e9ment et en augmentant le montant de leur panier moyen, vous pousserez vos clients \u00e0 d\u00e9penser une somme similaire lors de leur prochaine commande.<\/p>\n\n\n\n

Augmenter le niveau de marge global r\u00e9alis\u00e9 sur une m\u00eame commande<\/b> <\/h3>\n\n\n\n

Les produits compl\u00e9mentaires que vous incitez vos clients \u00e0 acheter sont normalement des articles sur lesquels vous faites une marge importante. Si vos clients ajoutent de tels produits dans leur panier, le niveau de marge global de celui-ci augmentera.<\/span><\/p>\n\n\n\n

R\u00e9guler vos stocks et choisir les produits que vous voulez mettre en avant<\/b><\/h3>\n\n\n\n

Les produits compl\u00e9mentaires que vous proposez \u00e0 vos clients vont in\u00e9vitablement b\u00e9n\u00e9ficier d\u2019une visibilit\u00e9 accrue par rapport \u00e0 d\u2019autres produits similaires.<\/span><\/b><\/p>\n\n\n\n

\"cross<\/figure>\n\n\n\n

Soignez la strat\u00e9gie<\/strong> derri\u00e8re la mise en avant de chacun de vos produits pour g\u00e9n\u00e9rer un maximum de ventes. Cela vous permettra par exemple de r\u00e9guler les stocks de certains produits que vous souhaitez \u00e9couler plus facilement.
<\/span><\/b><\/p>\n\n\n\n

Vous pouvez \u00e9galement surfer sur la vague des ventes d\u2019un \u00ab best seller \u00bb ou d’articles \u00ab\u00a0coups de coeur\u00a0\u00bb. Si un produit fonctionne tr\u00e8s bien chez certains de vos clients, le risque de le pr\u00e9senter en tant que produit compl\u00e9mentaire \u00e0 vos autres clients est moindre.<\/span><\/b><\/p>\n\n\n\n

\"coups<\/figure>\n","protected":false},"excerpt":{"rendered":"

\u00ab Vous prendrez bien un caf\u00e9 pour terminer votre repas ? \u00bb, vous demande gentiment le serveur, alors que vous pensiez avoir fini votre repas. Si vous acceptez, son op\u00e9ration de cross selling sur vous aura bien fonctionn\u00e9 ! Tout comme cet exemple tir\u00e9 de la vie r\u00e9elle, optimiser les ventes de votre e-commerce gr\u00e2ce […]<\/p>\n","protected":false},"author":17,"featured_media":2389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sb_is_suggestion_mode":false,"_sb_show_suggestion_boards":false,"_sb_show_comment_boards":false,"_sb_suggestion_history":"","_sb_update_block_changes":"","content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[43],"class_list":["post-2388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-customer-success"],"acf":[],"yoast_head":"\nCross selling : nos astuces pour BOOSTER vos VENTES<\/title>\n<meta name=\"description\" content=\"Le cross selling est une technique de marketing efficace pour vendre des articles compl\u00e9mentaires \u00e0 vos clients\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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