{"id":4057,"date":"2021-02-24T16:11:43","date_gmt":"2021-02-24T15:11:43","guid":{"rendered":"https:\/\/www.sortlist.fr\/blog\/?p=4057"},"modified":"2024-05-17T12:30:03","modified_gmt":"2024-05-17T10:30:03","slug":"web-analytics-alternatives-google-analytics","status":"publish","type":"post","link":"https:\/\/www.sortlist.fr\/blog\/web-analytics-alternatives-google-analytics\/","title":{"rendered":"Quelles sont les alternatives incontournables \u00e0 Google Analytics en 2024 ?"},"content":{"rendered":"     \n    <div id=\"module_key_takeaways--block_09ced8bb90fb5aea2e31ffce20a2f6d2\" class=\"sl_custom_module module_key_takeaways is_preview\">\n        <div class=\"module_key_takeaways__wrapper\">\n            \n\n<p><strong>Points-cl\u00e9s:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Importance des donn\u00e9es<\/strong> : Les donn\u00e9es sont essentielles pour comprendre les utilisateurs et optimiser les performances en ligne.<\/li>\n\n\n\n<li><strong>Alternatives \u00e0 Google Analytics<\/strong> : Matomo, AT Internet, Adobe Analytics, Crazy Egg, Yandex Metrica et Clicky sont des alternatives viables, chacune avec ses avantages et inconv\u00e9nients<\/li>\n<\/ol>\n\n\n        <\/div>\n    <\/div>\n\n\n\n\n<p>Aujourd&rsquo;hui, les donn\u00e9es sont devenues le nerf de la guerre pour toute entreprise souhaitant comprendre ses utilisateurs et optimiser ses performances en ligne. Google Analytics, bien qu&rsquo;omnipr\u00e9sent et puissant, n&rsquo;est pas l&rsquo;unique solution sur le march\u00e9. Vous \u00eates \u00e0 la recherche d&rsquo;alternatives offrant des fonctionnalit\u00e9s uniques, une interface plus intuitive ou des options de visualisation avanc\u00e9es ? Vous \u00eates au bon endroit ! <\/p>\n\n\n\n<p>Dans cet article, nous allons explorer deux alternatives majeures \u00e0 Google Analytics. Que vous soyez une petite entreprise, un blogueur, ou une organisation de taille moyenne, ces outils pourraient bien r\u00e9volutionner votre mani\u00e8re d&rsquo;analyser le comportement des visiteurs sur votre site web. <\/p>\n\n\n\n<p>Si vous souhaitez d\u00e9l\u00e8guer cette t\u00e2che d&rsquo;analyse, <a href=\"https:\/\/www.sortlist.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sortlist<\/a> vous simplifie la t\u00e2che en vous s\u00e9lectionnant les meilleures <a href=\"https:\/\/www.sortlist.fr\/analytics\/france-fr\" target=\"_blank\" rel=\"noreferrer noopener\">agences de Web Analytics<\/a>. Leurs exp\u00e9riences leurs permettent de mener les campagnes les plus pr\u00e9cises possible afin de booster les erformances de votre site web. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les concurrents de Google Analytics<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Matomo<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1368\" height=\"844\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-matomo.png\" alt=\"Dashboard Matomo\" class=\"wp-image-20980\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-matomo.png 1368w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-matomo-768x474.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-matomo-50x31.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-matomo-288x178.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-matomo-576x355.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-matomo-339x209.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-matomo-678x418.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-matomo-373x230.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-matomo-746x460.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-matomo-691x426.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-matomo-973x600.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-matomo-1048x647.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-matomo-478x295.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-matomo-956x590.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-matomo-516x318.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-matomo-1032x637.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-matomo-680x420.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-matomo-1360x839.png 1360w\" sizes=\"auto, (max-width: 1368px) 100vw, 1368px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Fond\u00e9 sous le nom de Piwik, renomm\u00e9 <a href=\"https:\/\/fr.matomo.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Matomo<\/a> en 2018, ce logiciel libre est une alternative gratuite \u00e0 Google Analytics. Il propose un service multilingue complet, avec pr\u00e8s de 54 langues parmi les 1,5 million de sites web qui l\u2019utilisent.<\/span><br><span style=\"font-weight: 400;\">Il est disponible en open source. Pour les professionnels, Matomo dispose d\u2019une formule avec trois abonnements \u00e0 partir de 19 $\/mois pour acc\u00e9der \u00e0 une version plus pouss\u00e9e. Cependant, sa version de base est enti\u00e8rement gratuite.<\/span><br><span style=\"font-weight: 400;\">Il est d\u00e9pourvu d\u2019\u00e9chantillonnage de donn\u00e9es. Cela signifie que les donn\u00e9es sont r\u00e9colt\u00e9es dans leur totalit\u00e9 sans \u00eatre tri\u00e9es. Un mal pour certains, un bien pour d\u2019autres.<\/span><br><span style=\"font-weight: 400;\">De plus, contrairement \u00e0 Google Analytics, les donn\u00e9es que vous r\u00e9coltez vous sont strictement r\u00e9serv\u00e9es.<\/span><br><span style=\"font-weight: 400;\">Matomo est exempt\u00e9 du recueil de consentement mis en place par la CNIL (Commission nationale de l\u2019informatique et des libert\u00e9s : autorit\u00e9 encadrant les services informatiques). Les donn\u00e9es des utilisateurs peuvent \u00eatre r\u00e9colt\u00e9es sans leur consentement. Malgr\u00e9 ce b\u00e9mol, les donn\u00e9es sont \u00e9videmment compl\u00e8tement anonymes.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Les avantages de Matomo<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Libre, gratuit et open source<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Un acc\u00e8s priv\u00e9 et complet aux donn\u00e9es r\u00e9colt\u00e9es<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Un respect de la vie priv\u00e9e<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Compatible avec un SaaS (Software as a Service), pour consulter vos donn\u00e9es o\u00f9 que vous soyez<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Facile \u00e0 installer et \u00e0 prendre en main<\/span><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Les inconv\u00e9nients de Matomo<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Des mises \u00e0 jour irr\u00e9guli\u00e8res<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Moins puissant que Google Analytics<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">AT Internet<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-at-internet.png\" alt=\"Dashboard AT Internet\" class=\"wp-image-20977\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-at-internet.png 1200w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-at-internet-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-at-internet-50x28.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-at-internet-288x162.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-at-internet-576x324.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-at-internet-339x191.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-at-internet-678x381.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-at-internet-373x210.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-at-internet-746x420.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-at-internet-691x389.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-at-internet-973x547.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-at-internet-1048x590.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-at-internet-478x269.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-at-internet-956x538.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-at-internet-516x290.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-at-internet-1032x581.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-at-internet-680x383.png 680w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.atinternet.com\/en\/\">AT Internet<\/a> est un outil fran\u00e7ais existe depuis 1996, ce qui en fait l\u2019un des plus anciens outils sur le march\u00e9. Lui aussi fait office de concurrent s\u00e9rieux \u00e0 Google Analytics.<\/span><br><span style=\"font-weight: 400;\">Ici non plus, pas d\u2019\u00e9chantillonnage de donn\u00e9es : elles sont toutes r\u00e9colt\u00e9es. Pr\u00e8s de 20 000 sites web utilisent cet outil, en grande majorit\u00e9 des sites fran\u00e7ais. C\u2019est en fait un outil plut\u00f4t d\u00e9di\u00e9 \u00e0 une client\u00e8le d\u2019entreprises francophones exp\u00e9riment\u00e9es.\u00a0<\/span><br><span style=\"font-weight: 400;\">Le principal point fort d\u2019AT Internet r\u00e9side dans ses performances en termes de gestion des segments. Il est destin\u00e9 \u00e0 une client\u00e8le professionnelle : sa puissance est relative \u00e0 son prix important de 399 $\/mois.\u00a0<\/span><br><span style=\"font-weight: 400;\">AT Internet est, comme Matomo, exempt\u00e9 du recueil de consentement de la CNIL.\u00a0<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Les avantages d\u2019AT Internet<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Des analyses tr\u00e8s divers et compl\u00e8tes<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">De tr\u00e8s bonnes performances<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Compatible avec un SaaS (Software as a Service), pour consulter vos donn\u00e9es o\u00f9 que vous soyez<\/span><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Les inconv\u00e9nients d\u2019AT Internet<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Inadapt\u00e9 aux campagnes m\u00e9dia<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Un abonnement \u00e0 399 $\/mois inadapt\u00e9 aux petites entreprises<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Une interface manquant d\u2019ergonomie<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Adobe Analytics<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"924\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-adobe-analytics.png\" alt=\"Dashboard Adobe Analytics\" class=\"wp-image-20982\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-adobe-analytics.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-adobe-analytics-768x693.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-adobe-analytics-50x45.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-adobe-analytics-288x260.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-adobe-analytics-576x520.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-adobe-analytics-339x306.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-adobe-analytics-678x612.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-adobe-analytics-373x337.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-adobe-analytics-746x673.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-adobe-analytics-691x624.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-adobe-analytics-973x878.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-adobe-analytics-478x431.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-adobe-analytics-956x863.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-adobe-analytics-516x466.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-adobe-analytics-680x614.png 680w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Autrefois Omniture, <a href=\"https:\/\/business.adobe.com\/products\/analytics\/adobe-analytics.html\">Adobe Analytics<\/a> fait partie des nombreux logiciels d\u2019Adobe depuis 2009. Il dispose de nombreuses fonctionnalit\u00e9s, peut-\u00eatre trop : son interface pourtant agr\u00e9able est difficile \u00e0 prendre en main.<\/span><br><span style=\"font-weight: 400;\">Cet outil est payant, bas\u00e9 sur le nombre de visites de votre site. Plus vous en avez, moins le logiciel vous co\u00fbte cher. Il est bien plus cher qu\u2019AT Internet, car il est r\u00e9solument destin\u00e9 aux entreprises importantes (comptez entre 2 500 et 8 000 $\/mois). Trois types d\u2019abonnements sont disponibles pour s\u2019accorder au mieux \u00e0 vos besoins : Select, Prime et Ultimate.<\/span><br><span style=\"font-weight: 400;\">Il convient tout \u00e0 fait au suivi d\u2019une campagne marketing d\u2019envergure ou \u00e0 l\u2019analyse d&rsquo;un site e-commerce important.<\/span><br><span style=\"font-weight: 400;\">Adobe Analytics est conforme aux normes RGPB de la CNIL, ce qui le rend soumis au consentement des cookies. Ainsi, les donn\u00e9es utilisateurs ne sont r\u00e9colt\u00e9es qu\u2019avec leur consentement : elles sont donc limit\u00e9es, mais respectueuses de leur choix.\u00a0<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Les avantages d\u2019Adobe Analytics<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Tr\u00e8s puissant et complet<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Une fonctionnalit\u00e9 glisser-d\u00e9poser tr\u00e8s intuitive<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Beaucoup d\u2019outils marketing et fonctionnalit\u00e9s compl\u00e9mentaires<\/span><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Les inconv\u00e9nients d\u2019Adobe Analytics<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Assez rigide, il dispose de peu d\u2019options de personnalisation<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">D\u00e9di\u00e9 aux grandes entreprises \u00e0 cause de son prix \u00e9lev\u00e9<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Crazy Egg<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"970\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-crazy-egg.png\" alt=\"Dashboard Crazy Egg\" class=\"wp-image-20979\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-crazy-egg.png 1400w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-crazy-egg-768x532.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-crazy-egg-50x35.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-crazy-egg-288x200.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-crazy-egg-576x399.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-crazy-egg-339x235.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-crazy-egg-678x470.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-crazy-egg-373x258.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-crazy-egg-746x517.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-crazy-egg-691x479.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-crazy-egg-1382x958.png 1382w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-crazy-egg-973x674.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-crazy-egg-1048x726.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-crazy-egg-478x331.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-crazy-egg-956x662.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-crazy-egg-516x358.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-crazy-egg-1032x715.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-crazy-egg-680x471.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-crazy-egg-1360x942.png 1360w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.crazyegg.com\/\">Crazy Egg<\/a> fonctionne sur un syst\u00e8me de heatmaps (aussi appel\u00e9es cartes thermiques). Il vous permet de voir les zones les plus cliqu\u00e9es sur chaque page de votre site. Ces donn\u00e9es sont r\u00e9colt\u00e9es sur des enregistrements des mouvements du curseur des utilisateurs.<\/span><br><span style=\"font-weight: 400;\">Il vous permet d\u2019obtenir des informations visuelles sur les pages les plus consult\u00e9es, les endroits les plus attractifs et le d\u00e9filement des pages.\u00a0<\/span><br><span style=\"font-weight: 400;\">C\u2019est un outil analytique compl\u00e9mentaire qui doit \u00eatre utilis\u00e9 non pas pour une analyse compl\u00e8te, mais pour renforcer vos options de Web analytics. Son prix, 108 $\/an, reste tr\u00e8s abordable.\u00a0<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Les avantages de Crazy Egg<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Facile \u00e0 installer et \u00e0 prendre en main<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Un prix tr\u00e8s abordable<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Des cartes thermiques simples et riches en informations<\/span><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Les inconv\u00e9nients de Crazy Egg<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Un outil \u00e0 utiliser en compl\u00e9ment d\u2019un autre plus complet<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Une p\u00e9riode d\u2019essai trop courte pour estimer son efficacit\u00e9<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Yandex Metrica<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2874\" height=\"1514\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-yandex-metrica.png\" alt=\"Dashboard Yandex Metrica\" class=\"wp-image-20981\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-yandex-metrica.png 2874w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-yandex-metrica-768x405.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-yandex-metrica-1536x809.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-yandex-metrica-2048x1079.png 2048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-yandex-metrica-50x26.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-yandex-metrica-288x152.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-yandex-metrica-576x303.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-yandex-metrica-339x179.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-yandex-metrica-678x357.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-yandex-metrica-373x196.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-yandex-metrica-746x393.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-yandex-metrica-691x364.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-yandex-metrica-1382x728.png 1382w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-yandex-metrica-973x513.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-yandex-metrica-1946x1025.png 1946w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-yandex-metrica-1048x552.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-yandex-metrica-478x252.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-yandex-metrica-956x504.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-yandex-metrica-516x272.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-yandex-metrica-1032x544.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-yandex-metrica-680x358.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-yandex-metrica-1360x716.png 1360w\" sizes=\"auto, (max-width: 2874px) 100vw, 2874px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Qu&rsquo;est-ce que Yandex Metrica ?<\/h4>\n\n\n\n<p><a href=\"https:\/\/metrica.yandex.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yandex Metrica<\/a> est une plateforme d&rsquo;analyse web gratuite cr\u00e9\u00e9e par Yandex, souvent surnomm\u00e9e le \u00ab\u00a0Google de la Russie\u00a0\u00bb. Lanc\u00e9e en 2008, elle offre une gamme compl\u00e8te de fonctionnalit\u00e9s pour suivre et analyser le comportement des utilisateurs sur un site web. Yandex Metrica est particuli\u00e8rement pris\u00e9e pour ses outils de visualisation de donn\u00e9es et ses capacit\u00e9s d&rsquo;analyse de session. Yandex Metrica est r\u00e9put\u00e9e pour son interface utilisateur claire et bien con\u00e7ue, facilitant ainsi la navigation et l&rsquo;utilisation pour les d\u00e9butants comme pour les utilisateurs exp\u00e9riment\u00e9s. Contrairement \u00e0 certaines autres solutions d&rsquo;analyse, Yandex Metrica est enti\u00e8rement gratuite, ce qui en fait une option attractive pour les petites et moyennes entreprises. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Les avantages de Yandex Metrica<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Heatmaps<\/strong>: L&rsquo;une des fonctionnalit\u00e9s les plus appr\u00e9ci\u00e9es de Yandex Metrica est la possibilit\u00e9 de cr\u00e9er des cartes de chaleur (heatmaps). Ces cartes montrent visuellement o\u00f9 les utilisateurs cliquent et comment ils interagissent avec le site, permettant ainsi d&rsquo;optimiser la disposition des pages et d&rsquo;am\u00e9liorer l&rsquo;exp\u00e9rience utilisateur.<\/li>\n\n\n\n<li><strong>Enregistrement de sessions (Session Replay)<\/strong>: Cette fonctionnalit\u00e9 permet d&rsquo;enregistrer et de rejouer les sessions des utilisateurs, offrant ainsi une vue d\u00e9taill\u00e9e sur leur comportement et leurs interactions avec le site. C&rsquo;est un outil pr\u00e9cieux pour identifier les points de friction et am\u00e9liorer le parcours utilisateur.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Inconv\u00e9nients de Yandex Metrica<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Support limit\u00e9 hors de Russie<\/strong>: Bien que Yandex Metrica soit accessible \u00e0 l&rsquo;international, le support et la documentation peuvent \u00eatre moins disponibles en langues autres que le russe. Cela peut poser un d\u00e9fi pour les utilisateurs non russophones.<\/li>\n\n\n\n<li><strong>Confidentialit\u00e9 et perception<\/strong>: \u00c9tant un produit de Yandex, une entreprise russe, certains utilisateurs peuvent avoir des pr\u00e9occupations concernant la confidentialit\u00e9 des donn\u00e9es et la juridiction sous laquelle elles sont stock\u00e9es.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Clicky<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1000\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-clicky.png\" alt=\"Dashboard Clicky\" class=\"wp-image-20978\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-clicky.png 1800w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-clicky-768x427.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-clicky-1536x853.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-clicky-50x28.png 50w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-clicky-288x160.png 288w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-clicky-576x320.png 576w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-clicky-339x188.png 339w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-clicky-678x377.png 678w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-clicky-373x207.png 373w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-clicky-746x414.png 746w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-clicky-691x384.png 691w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-clicky-1382x768.png 1382w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-clicky-973x541.png 973w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-clicky-1048x582.png 1048w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-clicky-478x266.png 478w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-clicky-956x531.png 956w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-clicky-516x287.png 516w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-clicky-1032x573.png 1032w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-clicky-680x378.png 680w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/3\/2021\/02\/dashboard-clicky-1360x756.png 1360w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/><\/figure><\/div>\n\n\n<p><a href=\"https:\/\/clicky.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Clicky<\/a> est un outil d&rsquo;analyse web fond\u00e9 en 2006, con\u00e7u pour offrir une vue en temps r\u00e9el du comportement des utilisateurs sur un site web. Il se positionne comme une solution intuitive et accessible, particuli\u00e8rement adapt\u00e9e aux petites et moyennes entreprises, ainsi qu&rsquo;aux blogueurs et aux sites web \u00e0 trafic mod\u00e9r\u00e9. Clicky est reconnu pour sa capacit\u00e9 \u00e0 fournir des donn\u00e9es instantan\u00e9ment, permettant des ajustements rapides et une meilleure compr\u00e9hension du flux de visiteurs.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Avantages de Clicky<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Analyse en temps r\u00e9el<\/strong> :L&rsquo;un des points forts de Clicky est sa capacit\u00e9 \u00e0 fournir des donn\u00e9es en temps r\u00e9el. Contrairement \u00e0 certains outils qui actualisent leurs donn\u00e9es toutes les heures ou toutes les 24 heures, Clicky permet de suivre l&rsquo;activit\u00e9 des visiteurs instantan\u00e9ment, offrant ainsi une r\u00e9activit\u00e9 accrue.<\/li>\n\n\n\n<li><strong>Interface utilisateur simple et claire<\/strong> :Clicky se distingue par une interface utilisateur intuitive et facile \u00e0 naviguer. M\u00eame les utilisateurs novices peuvent rapidement comprendre et utiliser les fonctionnalit\u00e9s de base, rendant l&rsquo;analyse web accessible \u00e0 un plus large public.<\/li>\n\n\n\n<li><strong>Cartes de chaleur et enregistrement de sessions<\/strong> :Clicky propose \u00e9galement des cartes de chaleur et des enregistrements de sessions, similaires \u00e0 Yandex Metrica, pour visualiser les interactions des utilisateurs et identifier les points d&rsquo;am\u00e9lioration sur les pages.<\/li>\n\n\n\n<li><strong>Support mobile<\/strong> :L&rsquo;application mobile de Clicky permet de surveiller les statistiques du site \u00e0 tout moment et de n&rsquo;importe o\u00f9, offrant une flexibilit\u00e9 suppl\u00e9mentaire aux administrateurs de sites web.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Inconv\u00e9nients de Clicky<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fonctionnalit\u00e9s limit\u00e9es dans la version gratuite<\/strong> :Bien que Clicky propose une version gratuite, elle est assez limit\u00e9e en termes de fonctionnalit\u00e9s et de capacit\u00e9. Les utilisateurs souhaitant b\u00e9n\u00e9ficier de toutes les fonctionnalit\u00e9s avanc\u00e9es devront souscrire \u00e0 une version payante.<\/li>\n\n\n\n<li><strong>Design et personnalisation<\/strong> :L&rsquo;interface de Clicky, bien que simple, peut sembler un peu dat\u00e9e et manque de certaines options de personnalisation disponibles dans des outils plus robustes comme Google Analytics.<\/li>\n\n\n\n<li><strong>Capacit\u00e9s de reporting<\/strong> :Les rapports g\u00e9n\u00e9r\u00e9s par Clicky, bien que d\u00e9taill\u00e9s, ne sont pas aussi personnalisables ou exhaustifs que ceux offerts par d&rsquo;autres solutions analytiques plus avanc\u00e9es.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Pour conclure<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Il existe bel et bien des outils d<\/span>&lsquo;analyse de sites web<span style=\"font-weight: 400;\"> qui sont des alternatives int\u00e9ressantes \u00e0 Google Analytics. Certains tirent profit de leur gratuit\u00e9, d\u2019autres sont d\u00e9di\u00e9s \u00e0 une client\u00e8le professionnelle bien pr\u00e9cise. Finalement, tout le monde peut trouver son compte quelque part.<\/span><br><span style=\"font-weight: 400;\">N\u2019h\u00e9sitez pas \u00e0 combiner les outils de Web analytics entre eux : il est toujours bon d\u2019avoir des compl\u00e9ments d\u2019informations. Toutefois, les outils les plus complets demandent un certain temps d\u2019appr\u00e9hension. Raison pour laquelle nous pouvons vous conseiller de travailler avec une agence sp\u00e9cialis\u00e9e.\u00a0<\/span><br><span style=\"font-weight: 400;\">Si le sujet vous int\u00e9resse et que vous souhaitez le creuser, vous pouvez <\/span>d\u00e9couvrir <a href=\"https:\/\/www.sortlist.fr\/blog\/web-analytics-google-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">comment analyser un site web avec Google Analytics<\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aujourd&rsquo;hui, les donn\u00e9es sont devenues le nerf de la guerre pour toute entreprise souhaitant comprendre ses utilisateurs et optimiser ses performances en ligne. Google Analytics, bien qu&rsquo;omnipr\u00e9sent et puissant, n&rsquo;est pas l&rsquo;unique solution sur le march\u00e9. Vous \u00eates \u00e0 la recherche d&rsquo;alternatives offrant des fonctionnalit\u00e9s uniques, une interface plus intuitive ou des options de visualisation [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":20983,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sb_is_suggestion_mode":false,"_sb_show_suggestion_boards":false,"_sb_show_comment_boards":false,"_sb_suggestion_history":"","_sb_update_block_changes":"","content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[42],"class_list":["post-4057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les 6 meilleures alternatives \u00e0 Google Analytics en 2024 ?<\/title>\n<meta name=\"description\" content=\"Vous souhaitez analyser votre site web et voulez d\u00e9couvre autre chose que GA ? D\u00e9couvrez les alternatives \u00e0 Google Analytics incontournables.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sortlist.fr\/blog\/web-analytics-alternatives-google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les 6 meilleures alternatives \u00e0 Google Analytics en 2024 ?\" \/>\n<meta property=\"og:description\" content=\"Vous souhaitez analyser votre site web et voulez d\u00e9couvre autre chose que GA ? 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