{"id":1353,"date":"2020-10-21T09:00:00","date_gmt":"2020-10-21T08:00:00","guid":{"rendered":"https:\/\/www.sortlist.fr\/datahub\/?post_type=reports&#038;p=1353"},"modified":"2023-04-12T08:18:46","modified_gmt":"2023-04-12T07:18:46","slug":"barometre-marketing-covid-19-fin-2020","status":"publish","type":"reports","link":"https:\/\/www.sortlist.fr\/datahub\/reports\/barometre-marketing-covid-19-fin-2020\/","title":{"rendered":"Barom\u00e8tre Marketing : comment le marketing est-il transform\u00e9 par le Covid-19 ?"},"content":{"rendered":"\n<div id=\"section-636a431247ccb\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>Au printemps 2020, <a href=\"https:\/\/www.sortlist.fr\/datahub\/reports\/marketing-covid19-secteurs-touches\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sortlist publiait son premier Barom\u00e8tre Marketing<\/a> d\u00e9di\u00e9 \u00e0 l\u2019impact que le Covid-19 avait sur cette industrie. En effet, les mesures prises en termes de gestes barri\u00e8res, de distanciation sociale, ou encore de restrictions de d\u00e9placements avaient laiss\u00e9 de <strong>s\u00e9rieuses traces sur l\u2019\u00e9conomie<\/strong>, et ce en seulement quelques semaines.<\/p>\n\n\n\n<p>Certaines industries ont \u00e9t\u00e9 percut\u00e9es de plein fouet, on pense \u00e0 l\u2019\u00e9v\u00e9nementiel et \u00e0 l\u2019Horeca notamment, pendant que d\u2019autres ont connu <strong>une croissance ph\u00e9nom\u00e9nale<\/strong>, c\u2019est par exemple le cas du <strong>e-commerce<\/strong> et des outils de t\u00e9l\u00e9conf\u00e9rence.&nbsp;<\/p>\n\n\n\n<p>Pour nous, chez Sortlist, c\u2019est une occasion de <strong>consulter la donn\u00e9e que nous avons \u00e0 disposition<\/strong> et de prendre du recul sur <strong>la mani\u00e8re dont le marketing a \u00e9volu\u00e9 lors des 6 derniers mois<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Concr\u00e8tement, <a href=\"https:\/\/www.sortlist.fr\" target=\"_blank\" rel=\"noreferrer noopener\">Sortlist<\/a> est une plateforme B2B qui permet aux marketers de trouver les meilleures agences et de collaborer avec elles efficacement. Chaque mois, c\u2019est plus de 10.000 projets qui sont post\u00e9s sur notre plateforme par des marketers qui travaillent dans le monde entier.<\/p>\n\n\n\n<p>Ce flux de projets, et toutes ces mises en relations entre annonceurs et agences, nous permettent de <strong>prendre la temp\u00e9rature de l\u2019industrie marketing<\/strong> et de savoir quelles en sont les tendances.<\/p>\n\n\n\n<p>Nous sommes donc en mesure de savoir <strong>quelles sont les expertises marketing en croissance<\/strong>, et \u00e0 contrario, quelles sont celles qui souffrent plus de la situation sanitaire et \u00e9conomique.&nbsp;<\/p>\n\n\n\n<p>L\u2019objectif de ce Barom\u00e8tre, il est de vous aider \u00e0 adapter votre offre aux circonstances actuelles ainsi que de r\u00e9agir aux tendances marketing plus rapidement et plus efficacement.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Dans cette \u00e9tude marketing :<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-636a431247d10\">Notre m\u00e9thodologie<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247db5\">Aper\u00e7u des tendances internationales<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247def\">Aper\u00e7u des tendances en Europe de l\u2019Ouest<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247e96\">Conclusion<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:40px;font-style:normal;font-weight:400\"><strong>Ev\u00e9nementiel<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Expertise la plus impact\u00e9e par la crise sanitaire au 2e trimestre 2020<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>60 %<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">PME ayant diminu\u00e9 leur budget de cr\u00e9ation de site web suite \u00e0 la progression de la pand\u00e9mie<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>France<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Un des pays europ\u00e9ens les plus marqu\u00e9s par la Covid-19<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d10\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Notre m\u00e9thodologie<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Pour r\u00e9aliser ce Barom\u00e8tre Marketing, nous avons regard\u00e9 l\u2019ensemble des <strong>projets qui ont \u00e9t\u00e9 post\u00e9s sur notre plateforme entre Janvier et Septembre 2020<\/strong>.<\/p>\n\n\n\n<p>Comme vous \u00eates au courant, des mesures de confinement ont \u00e9t\u00e9 impos\u00e9es dans la plupart des pays \u00e0 la fin du premier trimestre 2020. Le second trimestre a donc \u00e9t\u00e9 marqu\u00e9 par beaucoup de restrictions tandis que le troisi\u00e8me trimestre s\u2019est caract\u00e9ris\u00e9 par une reprise de libert\u00e9s.&nbsp;<\/p>\n\n\n\n<p>En comparant ces trois trimestres, l\u2019objectif est de <strong>comprendre comment la demande a \u00e9volu\u00e9 dans les diff\u00e9rentes expertises marketing r\u00e9f\u00e9renc\u00e9es sur Sortlist<\/strong>.<\/p>\n\n\n\n<p>D\u2019un point de vue international, nous avons men\u00e9 notre analyse sur les <strong>15 expertises<\/strong> qui sont en g\u00e9n\u00e9ral les plus demand\u00e9es sur notre plateforme.<\/p>\n\n\n\n<p>Ensuite, nous avons conduit une analyse concentr\u00e9e sur la France, l\u2019Allemagne, la Belgique, l\u2019Espagne, et les Pays-Bas, pour lesquels nous avons repris les 10 expertises les plus sollicit\u00e9es dans ces pays.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247db5\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Aper\u00e7u des tendances internationales<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247dc3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Au niveau mondial, ce sont les expertises de <strong>l\u2019\u00e9v\u00e9nementiel, des <a href=\"https:\/\/www.sortlist.fr\/relations-presse\/france-fr\" target=\"_blank\" rel=\"noreferrer noopener\">relations publiques<\/a> et de montage vid\u00e9o <\/strong>qui ont \u00e9t\u00e9 le plus s\u00e9v\u00e8rement impact\u00e9es par la crise sanitaire lors du deuxi\u00e8me trimestre 2020.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Marketing-Barometer-2020-FR-1024x576.jpg\" alt=\"\" class=\"wp-image-2126\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Marketing-Barometer-2020-FR-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Marketing-Barometer-2020-FR-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Marketing-Barometer-2020-FR-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Marketing-Barometer-2020-FR-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Marketing-Barometer-2020-FR.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Cela semble logique, mais les annulations d\u2019\u00e9v\u00e9nements et les mesures de distanciation sociale ont men\u00e9 \u00e0 une <strong>chute de pr\u00e8s de 50% de la demande pour du <a href=\"https:\/\/www.sortlist.fr\/evenementiel\/france-fr\" target=\"_blank\" rel=\"noreferrer noopener\">marketing \u00e9v\u00e9nementiel<\/a> <\/strong>entre Avril et Juin 2020.<\/p>\n\n\n\n<p>Quant aux relations publiques, nous avons constat\u00e9 une chute de presque 20% en termes de projets post\u00e9s sur notre plateforme.<\/p>\n\n\n\n<p>De l\u2019autre c\u00f4t\u00e9 de la barri\u00e8re, <strong>le e-commerce, la strat\u00e9gie digitale, et les r\u00e9seaux sociaux sont les trois expertises marketing qui ont connu la plus forte croissance<\/strong> lors du deuxi\u00e8me trimestre 2020. Bien \u00e9videmment, la croissance du e-commerce s\u2019explique par la fermeture qui a \u00e9t\u00e9 impos\u00e9e \u00e0 la plupart des magasins physiques.&nbsp;<\/p>\n\n\n\n<p>Mais attention, ce n\u2019est pas juste le fait d\u2019acheter des produits qui est majoritairement pass\u00e9 sur Internet, c\u2019est aussi le fait de communiquer avec des clients. La plupart des aspects de la communication se d\u00e9roulent d\u00e9sormais en ligne. Cela pourrait expliquer la hausse des projets post\u00e9s en lien avec de la <a href=\"https:\/\/www.sortlist.fr\/web-marketing\/france-fr\" target=\"_blank\" rel=\"noreferrer noopener\">strat\u00e9gie digitale<\/a>, avec les r\u00e9seaux sociaux, mais aussi avec de la strat\u00e9gie de contenu et du graphic design.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Cependant, on constate <strong>qu\u2019au troisi\u00e8me trimestre 2020, la situation s\u2019est am\u00e9lior\u00e9e<\/strong> pour les entreprises qui offrent des services en lien avec <strong>l\u2019\u00e9v\u00e9nementiel, les relations publiques, et l\u2019industrie du film<\/strong>. Il est plus que probable que cette am\u00e9lioration soit li\u00e9e au rel\u00e2chement des mesures de restrictions sanitaires. D\u2019autant qu\u2019au m\u00eame moment, la demande pour du e-commerce et de la strat\u00e9gie digitale est revenue \u00e0 la normale.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247def\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Aper\u00e7u des tendances en Europe de l\u2019Ouest<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247dfd\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En Europe de l\u2019Ouest, Sortlist est majoritairement bas\u00e9e en Belgique, en France, en Allemagne, en Espagne, et aux Pays-Bas. C\u2019est principalement dans ces pays que nos bureaux sont install\u00e9s, et nous avons donc aussi regard\u00e9 les tendances marketing de ces march\u00e9s.<\/p>\n\n\n\n<p>D\u2019apr\u00e8s nos chiffres, il appara\u00eet que ces tendances soient les m\u00eames qu\u2019au niveau international.<\/p>\n\n\n\n<p>La demande pour les expertises les plus touch\u00e9es par la distanciation sociale, par le confinement, et les restrictions de d\u00e9placements a \u00e9galement chut\u00e9 dans ces 5 pays au cours du deuxi\u00e8me trimestre 2020.<\/p>\n\n\n\n<p>De la m\u00eame mani\u00e8re qu\u2019au niveau international,<strong> les choses sont progressivement revenues \u00e0 la normale<\/strong> dans les trois mois qui ont suivi.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-medium-font-size\">Cela dit, nous constatons tout de m\u00eame que les entreprises pr\u00e9sentes dans ces pays veulent aussi <strong>am\u00e9liorer leur communication en ligne<\/strong>. La demande pour de la strat\u00e9gie de contenu, du graphic design, du <a href=\"https:\/\/www.sortlist.fr\/seo\/france-fr\" target=\"_blank\" rel=\"noreferrer noopener\">SEO<\/a>, et de la strat\u00e9gie digitale a progressivement augment\u00e9 entre Juillet et Septembre 2020.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Marketing-Barometer-2020-FR-1-1024x576.jpg\" alt=\"\" class=\"wp-image-2127\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Marketing-Barometer-2020-FR-1-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Marketing-Barometer-2020-FR-1-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Marketing-Barometer-2020-FR-1-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Marketing-Barometer-2020-FR-1-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Marketing-Barometer-2020-FR-1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>De plus, toujours concernant le troisi\u00e8me trimestre 2020, <strong>le d\u00e9clin de la demande en termes de cr\u00e9ation d\u2019applications mobiles et de sites web<\/strong> au sein de ces 5 pays est tout de m\u00eame remarquable. Ce d\u00e9clin pourrait \u00eatre li\u00e9 aux cons\u00e9quences \u00e9conomiques de la pand\u00e9mie.<\/p>\n\n\n\n<p>En Mai 2020, nous avions men\u00e9&nbsp;<a href=\"https:\/\/www.sortlist.fr\/blog\/etude-pme-site-internet-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">une \u00e9tude aupr\u00e8s de 500 PME<\/a>&nbsp;pour les interroger sur leur pr\u00e9sence digitale. Ce qui \u00e9tait apparu de cette enqu\u00eate, entre autres, c\u2019est que <strong>60% des r\u00e9pondants avaient diminu\u00e9 leur budget d\u00e9di\u00e9 \u00e0 la cr\u00e9ation d\u2019un site Internet <\/strong>suite \u00e0 la progression de la pand\u00e9mie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">France<\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>La France est malheureusement l\u2019un des pays europ\u00e9ens les plus marqu\u00e9s par le Covid-19 et il est probable que cette situation aura des effets \u00e0 long terme sur l\u2019industrie du marketing.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Marketing-Barometer-2020-FR-2-1024x576.jpg\" alt=\"\" class=\"wp-image-2128\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Marketing-Barometer-2020-FR-2-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Marketing-Barometer-2020-FR-2-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Marketing-Barometer-2020-FR-2-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Marketing-Barometer-2020-FR-2-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Marketing-Barometer-2020-FR-2.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>D\u2019un c\u00f4t\u00e9, la demande pour <strong>le marketing \u00e9v\u00e9nementiel continue de d\u00e9cliner<\/strong>, m\u00eame au troisi\u00e8me trimestre, tandis que la demande pour le e-commerce revient \u00e0 la normale.<\/p>\n\n\n\n<p>D\u2019un autre c\u00f4t\u00e9, les services en lien avec les <a href=\"https:\/\/www.sortlist.fr\/relations-presse\/france-fr\" target=\"_blank\" rel=\"noreferrer noopener\">relations publiques<\/a>, le graphic design, la strat\u00e9gie digitale, et la cr\u00e9ation de sites web ont connu une croissance entre Juillet et Septembre 2020.&nbsp;<\/p>\n\n\n\n<p>Nous avons \u00e9galement constat\u00e9 une <strong>chute des expertises que sont le branding et la cr\u00e9ation d\u2019applications mobiles<\/strong>.<\/p>\n\n\n\n<p>De la m\u00eame mani\u00e8re que pour les autres pays, nous pensons que cela est li\u00e9 aux mauvaises perspectives \u00e9conomiques dues \u00e0 la crise sanitaire et que les entreprises fran\u00e7aises pr\u00e9f\u00e8rent se concentrer sur les canaux de communication qu\u2019elles utilisent d\u00e9j\u00e0 au lieu de lancer des projets sur le long terme.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Allemagne<\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>En Allemagne, <strong>le marketing \u00e9v\u00e9nementiel et les relations publiques se sont particuli\u00e8rement bien redress\u00e9s <\/strong>entre Juillet et Septembre 2020.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Marketing-Barometer-2020-FR-3-1024x576.jpg\" alt=\"\" class=\"wp-image-2129\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Marketing-Barometer-2020-FR-3-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Marketing-Barometer-2020-FR-3-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Marketing-Barometer-2020-FR-3-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Marketing-Barometer-2020-FR-3-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Marketing-Barometer-2020-FR-3.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Cela pourrait \u00eatre li\u00e9 au fait que l\u2019Allemagne a un taux d\u2019infection relativement bas en comparaison \u00e0 ses pays voisins et que les restrictions au sein du secteur \u00e9v\u00e9nementiel \u00e9taient moins strictes.<\/p>\n\n\n\n<p><strong>Le d\u00e9clin de la demande en lien avec la cr\u00e9ation d\u2019applications mobiles et de sites Internet<\/strong> est \u00e9galement marqu\u00e9 en Allemagne.<\/p>\n\n\n\n<p>Comme nous l\u2019avons mentionn\u00e9 plus t\u00f4t, cela est probablement li\u00e9 aux circonstances \u00e9conomiques, qui poussent les entreprises allemandes \u00e0 retarder leurs plus gros investissements marketing.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"chapter_espagne_3_3\" style=\"font-size:30px\">Espagne<\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En Espagne, les trois derniers mois ont \u00e9galement \u00e9t\u00e9 l\u2019occasion d\u2019observer un retour \u00e0 la normale pour les expertises qui ont le plus souffert lors du deuxi\u00e8me trimestre 2020.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Pour le dire autrement, la quantit\u00e9 de projets post\u00e9s sur Sortlist en lien avec <strong>le marketing \u00e9v\u00e9nementiel et la cr\u00e9ation de vid\u00e9os a de nouveau augment\u00e9<\/strong> entre Juillet et Septembre 2020.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Marketing-Barometer-2020-FR-4-1024x576.jpg\" alt=\"\" class=\"wp-image-2130\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Marketing-Barometer-2020-FR-4-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Marketing-Barometer-2020-FR-4-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Marketing-Barometer-2020-FR-4-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Marketing-Barometer-2020-FR-4-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Marketing-Barometer-2020-FR-4.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Quant au e-commerce et \u00e0 la strat\u00e9gie digitale, il s\u2019agit de deux expertises qui sont \u00e9galement revenues \u00e0 une demande normale.<\/p>\n\n\n\n<p>De la m\u00eame mani\u00e8re qu\u2019en France et en Allemagne, le besoin d\u2019expertise en <a href=\"https:\/\/www.sortlist.fr\/app-mobile\/france-fr\" target=\"_blank\" rel=\"noreferrer noopener\">cr\u00e9ation d\u2019applications mobiles<\/a>, de sites Internet, et de branding a \u00e9galement chut\u00e9 en Espagne lors du troisi\u00e8me trimestre.<\/p>\n\n\n\n<p>Vu le contexte actuel, les marketers espagnols pourraient avoir tendance \u00e0 plus se concentrer sur <strong>des objectifs \u00e0 court terme<\/strong>.<\/p>\n\n\n\n<p>Les projets qui demandent plus de temps et plus d\u2019investissements, comme c\u2019est le cas du branding, des applications mobiles et des sites Internet, pourraient ne pas \u00eatre men\u00e9s \u00e0 bien \u00e0 cause des circonstances \u00e9conomiques.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"chapter_belgique_3_4\" style=\"font-size:30px\">Belgique<\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>La Belgique refl\u00e8te beaucoup la situation observ\u00e9e au niveau international. Les relations publiques et le marketing \u00e9v\u00e9nementiel se sont bien relev\u00e9s pendant l\u2019\u00e9t\u00e9 2020.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p><strong>La demande pour du graphic design a aussi augment\u00e9<\/strong> lors du troisi\u00e8me trimestre, ce qui pourrait \u00eatre li\u00e9 au fait que les marques se concentrent de plus en plus sur leur communication digitale.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Marketing-Barometer-2020-FR-5-1024x576.jpg\" alt=\"\" class=\"wp-image-2131\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Marketing-Barometer-2020-FR-5-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Marketing-Barometer-2020-FR-5-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Marketing-Barometer-2020-FR-5-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Marketing-Barometer-2020-FR-5-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Marketing-Barometer-2020-FR-5.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>De la m\u00eame mani\u00e8re que pour les trois pays cit\u00e9s pr\u00e9c\u00e9demment, la demande en cr\u00e9ation d\u2019applications mobiles et de sites Internet a fortement chut\u00e9 entre Juillet et Septembre 2020.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"chapter_pays-bas_3_5\" style=\"font-size:30px\">Pays-Bas<\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Aux Pays-Bas, les tendances marketing sont diff\u00e9rentes par rapport \u00e0 celles observ\u00e9es au niveau international.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Certes, <strong>le marketing \u00e9v\u00e9nementiel s\u2019est relev\u00e9<\/strong> au troisi\u00e8me trimestre, mais les services en <strong>strat\u00e9gie digitale et en cr\u00e9ation de sites web connaissent <\/strong>aussi une demande de plus en plus \u00e9lev\u00e9e.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Marketing-Barometer-2020-FR-6-1024x576.jpg\" alt=\"\" class=\"wp-image-2132\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Marketing-Barometer-2020-FR-6-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Marketing-Barometer-2020-FR-6-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Marketing-Barometer-2020-FR-6-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Marketing-Barometer-2020-FR-6-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Marketing-Barometer-2020-FR-6.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Cela pourrait s\u2019expliquer par le fait que les entreprises n\u00e9erlandaises veulent effectuer une transition vers une communication compl\u00e8tement digitalis\u00e9e.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247e96\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Conclusion<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ea3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ce Barom\u00e8tre Marketing du deuxi\u00e8me et du troisi\u00e8me trimestre 2020 donne une premi\u00e8re indication des cons\u00e9quences que le coronavirus aura au long terme sur l\u2019industrie du marketing.&nbsp;<\/p>\n\n\n\n<p>Par exemple, la demande croissante observ\u00e9e au troisi\u00e8me trimestre pour des services en lien avec du graphic design et de la strat\u00e9gie de contenu pourrait \u00eatre li\u00e9e au fait que les entreprises veulent concentrer leur communication sur les canaux digitaux qu\u2019elles ma\u00eetrisent d\u00e9j\u00e0.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ece\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:40px\">Pr\u00e9sent\u00e9 dans<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"block_a951866edb08ecbd282dcb1b8f95ace5\" class=\"gutenberg-block gutenberg--partners-slider\">\n            <section class=\"partners js-partners-slider-reports\">\n            <div class=\"partners__wrapper wrapper\">\n                \n                \n                    <div class=\"js-carousel-slider\">\n                        <div class=\"track\" data-glide-el=\"track\">\n                             <ul class=\"responsive tns-slider slides\">\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/Article-Covers-for-COM-and-UK-88.png\" alt=\"Le Monde\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/01\/CB_News_2011_logo.svg_-2.png\" alt=\"CBNews\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/01\/Entrepreneur_logo-3.png\" alt=\"Entrepreneur\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/01\/logo-strategies-1.png\" alt=\"Strat\u00e9gies\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/01\/Logo_t3n_mit_Schriftzug-2.png\" alt=\"T3N\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/01\/telechargement-3.png\" alt=\"Techcrunch\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/01\/forbes-logo-7-1-3.png\" alt=\"Forbes\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/01\/the-london-economic-logo-stacked-3.png\" alt=\"The London Economic\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/01\/trends-tendances-logo-png-transparent-1.png\" alt=\"Trends Tendances\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/01\/statista-logo-3.png\" alt=\"Statista\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/01\/the-drum-logo-vector-2.png\" alt=\"The Drum\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/01\/les-echos-logo-png-transparent-1.png\" alt=\"Les Echos\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/01\/Fashionunited-logo-3.png\" alt=\"FashionUnited\">\n                                                                            <\/li>\n                                                            <\/ul>\n                        <\/div>\n                    <\/div>\n\n                    \n                                <\/div>\n            <\/div>\n        <\/section>\n    \n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>L&rsquo;e-commerce, la strat\u00e9gie digitale, et les r\u00e9seaux sociaux ont fortement cr\u00fb.<\/p>\n","protected":false},"author":16,"featured_media":2134,"template":"","reports_categories":[11,14],"class_list":["post-1353","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-rapports-marketing","reports_categories-strategie-digitale-et-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Barom\u00e8tre Marketing : comment le marketing est-il transform\u00e9 par le Covid-19 ?<\/title>\n<meta name=\"description\" content=\"Dans ce Barom\u00e8tre, Sortlist pr\u00e9sente l&#039;impact du Covid-19 sur l&#039;industrie du Marketing depuis le d\u00e9but de l&#039;ann\u00e9e 2020.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sortlist.fr\/datahub\/reports\/barometre-marketing-covid-19-fin-2020\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barom\u00e8tre Marketing : comment le marketing est-il transform\u00e9 par le Covid-19 ?\" \/>\n<meta property=\"og:description\" content=\"Dans ce Barom\u00e8tre, Sortlist pr\u00e9sente l&#039;impact du Covid-19 sur l&#039;industrie du Marketing depuis le d\u00e9but de l&#039;ann\u00e9e 2020.\" \/>\n<meta property=\"og:url\" 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