{"id":1363,"date":"2022-10-26T09:00:00","date_gmt":"2022-10-26T08:00:00","guid":{"rendered":"https:\/\/www.sortlist.fr\/datahub\/?post_type=reports&#038;p=1363"},"modified":"2024-03-07T12:07:47","modified_gmt":"2024-03-07T11:07:47","slug":"bereal","status":"publish","type":"reports","link":"https:\/\/www.sortlist.fr\/datahub\/reports\/bereal\/","title":{"rendered":"[\u00c9tude] Seuls 9% des utilisateurs de BeReal postent leur premi\u00e8re photo"},"content":{"rendered":"\n<div id=\"section-636a431247ccb\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>Il y a un nouvel acteur dans le monde des r\u00e9seaux sociaux :&nbsp;<strong>BeReal<\/strong>. Une application qui se veut bien diff\u00e9rente des r\u00e9seaux que l\u2019on conna\u00eet d\u00e9j\u00e0.&nbsp;<\/p>\n\n\n\n<p>Sa popularit\u00e9 a provoqu\u00e9 l\u2019apparition de dizaines de concurrents, et&nbsp;<a href=\"https:\/\/www.entrepreneur.com\/business-news\/what-is-bereal-the-app-is-being-copied-by-tiktok-instagram\/436070\" target=\"_blank\" rel=\"noreferrer noopener\">des g\u00e9ants \u00e9tablis comme Instagram et TikTok<\/a>&nbsp;ont m\u00eame lanc\u00e9 leur propre version d\u2019un&nbsp;<strong>r\u00e9seau social plus naturel et authentique<\/strong>.<\/p>\n\n\n\n<p>Mais apr\u00e8s avoir analys\u00e9 le v\u00e9ritable comportement des utilisateurs de BeReal, la derni\u00e8re \u00e9tude de&nbsp;<a href=\"https:\/\/www.sortlist.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sortlist<\/a>&nbsp;montre qu\u2019en r\u00e9alit\u00e9,<strong>&nbsp;ce n\u2019est pas l\u2019authenticit\u00e9 que les gens recherchent quand ils utilisent BeReal<\/strong>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Dans cette \u00e9tude marketing :<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-636a431247d10\">20% des utilisateurs de BeReal d\u00e9clarent que l\u2019authenticit\u00e9 est un attrait temporaire<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247db5\">5 \u00e0 10 Minutes par jour sur BeReal en moyenne<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247def\">9% des utilisateurs postent leur premi\u00e8re photo, les autres postent la troisi\u00e8me<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247e37\">Les gens postent-ils sur BeReal au moment de la notification ?<\/a><\/li>\n\n\n\n<li><a href=\"#section-edition-photo\">86% veulent pouvoir \u00e9diter leurs publications<\/a><\/li>\n\n\n\n<li><a href=\"#section-bereal\">BeReal est-il un ph\u00e9nom\u00e8ne passager ?<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247e96\">Conclusion : Les utilisateurs restent soucieux de leur image en ligne<\/a><\/li>\n\n\n\n<li><a href=\"#section-methodologie\">M\u00e9thodologie<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>20 %<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Utilisateurs qui pensent que l\u2019authenticit\u00e9 est l\u2019attrait principal de BeReal<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:40px;font-style:normal;font-weight:400\"><strong>5-10 minutes<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\"> Temps que les utilisateurs de BeReal passent chaque jour sur l\u2019application<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>10 millions<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Nombre d&rsquo;utilisateurs de BeReal actifs quotidiennement<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d10\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size has-black-color has-text-color\">20% des utilisateurs de BeReal d\u00e9clarent que l\u2019authenticit\u00e9 est un attrait temporaire<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Quel est le concept de BeReal ? En quelques mots, l\u2019application envoie une notification chaque jour \u00e0 une heure diff\u00e9rente, pour encourager ses utilisateurs \u00e0 poster un selfie et une photo prise en m\u00eame temps par le capteur arri\u00e8re de leur smartphone. L\u2019id\u00e9e \u00e9tant de montrer ce qu\u2019ils sont en train de faire au moment de recevoir la notification.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Selon&nbsp;<a href=\"https:\/\/screenrant.com\/bereal-app-function-popularity-explained\/\" target=\"_blank\" rel=\"noreferrer noopener\">Screen Rant<\/a>, cette approche \u201cdonne moins de contr\u00f4le aux utilisateurs sur leurs photos, mais leur permet d\u2019\u00eatre plus authentiques dans leurs posts\u201d.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Notre \u00e9tude donne la m\u00eame indication, avec&nbsp;<strong>20.46%<\/strong>&nbsp;des r\u00e9pondants qui citent l\u2019authenticit\u00e9 comme \u00e9tant l\u2019attrait principal de BeReal.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1488\" height=\"837\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/03\/les-avantages-de-bereal.png\" alt=\"\" class=\"wp-image-1660\" style=\"width:707px;height:398px\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/03\/les-avantages-de-bereal.png 1488w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/03\/les-avantages-de-bereal-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/03\/les-avantages-de-bereal-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/03\/les-avantages-de-bereal-768x432.png 768w\" sizes=\"auto, (max-width: 1488px) 100vw, 1488px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Les Boomers et les Millennials ne veulent pas passer \u00e0 c\u00f4t\u00e9<\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>17.05% d\u00e9clarent que le fait que l\u2019application soit&nbsp;<strong>tendance<\/strong>&nbsp;constitue son int\u00e9r\u00eat principal. C\u2019est plus particuli\u00e8rement le cas de&nbsp;<strong>la tranche d\u2019\u00e2ge allant de 35 \u00e0 54 ans<\/strong>, qui ne veut pas passer \u00e0 c\u00f4t\u00e9 du ph\u00e9nom\u00e8ne.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1488\" height=\"837\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/03\/fr-bereal-survey-visuals-1488x837-px-1.png\" alt=\"\" class=\"wp-image-1661\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/03\/fr-bereal-survey-visuals-1488x837-px-1.png 1488w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/03\/fr-bereal-survey-visuals-1488x837-px-1-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/03\/fr-bereal-survey-visuals-1488x837-px-1-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/03\/fr-bereal-survey-visuals-1488x837-px-1-768x432.png 768w\" sizes=\"auto, (max-width: 1488px) 100vw, 1488px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247db5\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size has-black-color has-text-color\">5 \u00e0 10 Minutes par jour sur BeReal en moyenne<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247dc3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>D\u00e9crit comme le r\u00e9seau anti-social, BeReal a aujourd\u2019hui plus de&nbsp;<a href=\"https:\/\/influencermarketinghub.com\/bereal-stats\/\" target=\"_blank\" rel=\"noreferrer noopener\">10 millions d\u2019utilisateurs actifs chaque jour<\/a>, ce qui t\u00e9moigne de sa popularit\u00e9.<\/p>\n\n\n\n<p>En moyenne, voici le temps que les utilisateurs de BeReal passent chaque jour sur l\u2019application :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>5 \u00e0 10 minutes par jour<\/strong>&nbsp;(33%)<\/li>\n\n\n\n<li>10 \u00e0 30 minutes par jour (27%)&nbsp;<\/li>\n\n\n\n<li>30 \u00e0 60 minutes par jour (18%)&nbsp;<\/li>\n\n\n\n<li>2 \u00e0 5 minutes par jour (12%)&nbsp;<\/li>\n\n\n\n<li>Plus de 60 minutes par jour (5%)<\/li>\n\n\n\n<li>1 \u00e0 2 minutes par jour (5%)<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ces chiffres sont tr\u00e8s loin\u00a0<strong>de ceux des autres r\u00e9seaux sociaux<\/strong>. D\u2019autant plus que l\u2019une de nos \u00e9tudes pr\u00e9c\u00e9dentes, qui analysait le temps pass\u00e9 sur les \u00e9crans, r\u00e9v\u00e9lait qu\u2019une personne passait en moyenne\u00a0<a href=\"https:\/\/www.sortlist.fr\/datahub\/reports\/votre-annee-digitale\/\" target=\"_blank\" rel=\"noreferrer noopener\">145 minutes par jour sur les r\u00e9seaux sociaux<\/a>. Cela dit, m\u00eame en y consacrant uniquement 5 \u00e0 10 minutes, les utilisateurs de BeReal restent\u00a0<strong>soucieux de l\u2019image qu\u2019ils donnent d\u2019eux-m\u00eames<\/strong>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247def\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size has-black-color has-text-color\">9% des utilisateurs postent leur premi\u00e8re photo, les autres postent la troisi\u00e8me<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247dfd\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>La principale diff\u00e9rence de BeReal avec les autres&nbsp;<a href=\"https:\/\/www.sortlist.fr\/social-media\/france-fr\" target=\"_blank\" rel=\"noreferrer noopener\">r\u00e9seaux sociaux<\/a>&nbsp;est le temps tr\u00e8s limit\u00e9 dont les utilisateurs disposent pour poster leur photo. Mais cela ne les emp\u00eache pas d\u2019\u00eatre pointilleux.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1488\" height=\"837\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/03\/bereal-nombre-de-prises.png\" alt=\"\" class=\"wp-image-1662\" style=\"width:643px;height:361px\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/03\/bereal-nombre-de-prises.png 1488w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/03\/bereal-nombre-de-prises-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/03\/bereal-nombre-de-prises-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/03\/bereal-nombre-de-prises-768x432.png 768w\" sizes=\"auto, (max-width: 1488px) 100vw, 1488px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Les femmes plus pointilleuses que les hommes<\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En r\u00e8gle g\u00e9n\u00e9rale, les femmes tendent \u00e0 \u00eatre plus s\u00e9lectives par rapport \u00e0 leurs photos.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Hommes et femmes posteront sur BeReal apr\u00e8s 2 \u00e0 3 prises, mais les femmes d\u00e9clarent \u00eatre plus susceptibles que les hommes de faire au moins 4 prises avant de publier.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1488\" height=\"837\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/03\/bereal-nombre-de-prises-par-genre.png\" alt=\"\" class=\"wp-image-1663\" style=\"width:692px;height:388px\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/03\/bereal-nombre-de-prises-par-genre.png 1488w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/03\/bereal-nombre-de-prises-par-genre-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/03\/bereal-nombre-de-prises-par-genre-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/03\/bereal-nombre-de-prises-par-genre-768x432.png 768w\" sizes=\"auto, (max-width: 1488px) 100vw, 1488px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>\u00c9tonnamment, il y a un point commun entre la Gen Z (18-24 ans) et la Gen X (45-54 ans) : les deux sont pr\u00eates \u00e0 se limiter \u00e0 deux prises avant de faire un post.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1488\" height=\"837\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/03\/bereal-nombre-de-prises-par-groupe-dage.png\" alt=\"\" class=\"wp-image-1665\" style=\"width:686px;height:385px\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/03\/bereal-nombre-de-prises-par-groupe-dage.png 1488w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/03\/bereal-nombre-de-prises-par-groupe-dage-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/03\/bereal-nombre-de-prises-par-groupe-dage-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/03\/bereal-nombre-de-prises-par-groupe-dage-768x432.png 768w\" sizes=\"auto, (max-width: 1488px) 100vw, 1488px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247e37\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size has-black-color has-text-color\">Les gens postent-ils sur BeReal au moment de la notification ?<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247e45\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"chapter_50-attendent-de-faire-quelque-chose-interessant-pour-publier_4_1\" style=\"font-size:30px\">50% attendent de faire quelque chose d\u2019int\u00e9ressant pour publier<\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Quand \u26a0\ufe0f cette notification \u26a0\ufe0f arrive,&nbsp;<strong>plus de la moiti\u00e9 des utilisateurs attendent de faire quelque chose d\u2019int\u00e9ressant avant de publier (53.80%)<\/strong>, ce qui va \u00e0 l\u2019encontre de l\u2019objectif de BeReal d\u2019\u00eatre \u201cl\u2019anti-Instagram\u201d.&nbsp;<\/p>\n\n\n\n<p>Voici les quatre comportements principaux des utilisateurs quand ils re\u00e7oivent une notification BeReal :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Attendre de faire quelque chose d\u2019int\u00e9ressant (53.80%)<\/li>\n\n\n\n<li>Poster directement (30.30%)<\/li>\n\n\n\n<li>Poster pour pouvoir voir la photo de quelqu\u2019un d\u2019autre (14.40%)&nbsp;<\/li>\n\n\n\n<li>Ne pas poster du tout (1.60%)<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"chapter_14-des-utilisateurs-postent-sur-bereal-pour-voir-ce-que-les-autres-ont-partage_4_2\" style=\"font-size:30px\">14% des utilisateurs postent sur BeReal pour voir ce que les autres ont partag\u00e9<\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Comme les autres r\u00e9seaux sociaux, BeReal joue sur le \u201c<strong>Fear Of Missing Out<\/strong>\u201d (FOMO), pour encourager ses utilisateurs \u00e0 venir sur l\u2019application et voir les publications des autres. C\u2019est particuli\u00e8rement le cas pour&nbsp;<strong>les femmes<\/strong>&nbsp;(18.10%) et&nbsp;<strong>les 25-34 ans<\/strong>&nbsp;(18.84%).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1488\" height=\"837\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/03\/bereal-quand-postent-les-utilisateurs.png\" alt=\"\" class=\"wp-image-1667\" style=\"width:683px;height:384px\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/03\/bereal-quand-postent-les-utilisateurs.png 1488w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/03\/bereal-quand-postent-les-utilisateurs-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/03\/bereal-quand-postent-les-utilisateurs-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/03\/bereal-quand-postent-les-utilisateurs-768x432.png 768w\" sizes=\"auto, (max-width: 1488px) 100vw, 1488px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-edition-photo\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size has-black-color has-text-color\">86% veulent pouvoir \u00e9diter leurs publications<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-edition-photo-paragraphe\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Comme si ce n\u2019\u00e9tait pas suffisant, la majorit\u00e9 des utilisateurs de BeReal (<strong>86.40%)<\/strong>&nbsp;r\u00e9v\u00e8lent qu\u2019ils souhaitent pouvoir&nbsp;<strong>\u00e9diter les photos qu\u2019ils publient.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1488\" height=\"837\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/03\/bereal-editer-ses-photos.png\" alt=\"\" class=\"wp-image-1670\" style=\"width:661px;height:371px\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/03\/bereal-editer-ses-photos.png 1488w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/03\/bereal-editer-ses-photos-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/03\/bereal-editer-ses-photos-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/03\/bereal-editer-ses-photos-768x432.png 768w\" sizes=\"auto, (max-width: 1488px) 100vw, 1488px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-bereal\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size has-black-color has-text-color\">BeReal est-il un ph\u00e9nom\u00e8ne passager ?<\/h2>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-bereal-paragraphes\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Que BeReal soit plus authentique ou non que les autres r\u00e9seaux sociaux, il y a au moins un \u00e9l\u00e9ment sur lequel les utilisateurs sont d\u2019accord :&nbsp;<strong>ce r\u00e9seau social est l\u00e0 pour rester.<\/strong>&nbsp;<\/p>\n\n\n\n<p>65% des r\u00e9pondants estiment que l\u2019application sera&nbsp;<strong>\u201cle prochain r\u00e9seau social majeur\u201d<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Cela dit, une rapide recherche sur Google Trends confirme que l\u2019authenticit\u00e9 n\u2019est peut \u00eatre pas l\u2019attrait principal pour les utilisateurs. Une tendance montante autour de BeReal est en effet li\u00e9e au fait de&nbsp;<strong>supprimer son compte<\/strong>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"494\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/03\/bereal-google-trends.png\" alt=\"\" class=\"wp-image-1671\" style=\"width:661px;height:403px\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/03\/bereal-google-trends.png 810w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/03\/bereal-google-trends-300x183.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/03\/bereal-google-trends-768x468.png 768w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247e96\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size has-black-color has-text-color\">Conclusion : Les utilisateurs restent soucieux de leur image en ligne<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ea3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Les utilisateurs de BeReal sont-ils authentiques et jouent-ils le jeu ? Les donn\u00e9es de notre \u00e9tude r\u00e9v\u00e8lent que ce n\u2019est pas tout \u00e0 fait le cas. Au final, il semblerait que les utilisateurs voudraient avoir plus de contr\u00f4le sur leurs photos ainsi que le moment auquel les poster.&nbsp;<\/p>\n\n\n\n<p>Le contraste se remarque entre ce que les gens d\u00e9crivent comme&nbsp;<strong>\u201cune application plus authentique<\/strong>\u201d et :&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Le nombre de prises<\/strong>&nbsp;qu\u2019ils tendent \u00e0 faire avant de publier,&nbsp;<\/li>\n\n\n\n<li>Le fait qu\u2019ils<strong>&nbsp;pr\u00e9f\u00e8rent attendre de faire quelque chose d\u2019int\u00e9ressant<\/strong>&nbsp;avant de publier.<\/li>\n<\/ol>\n\n\n\n<p>Cependant, le futur de BeReal semble aller dans une excellente direction, avec&nbsp;<a href=\"https:\/\/www.businessofapps.com\/data\/bereal-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">28 millions de t\u00e9l\u00e9chargements<\/a>&nbsp;et pr\u00e8s de 70% des utilisateurs estimant que ce r\u00e9seau social va rester \u00e0 long terme.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-methodologie\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size has-black-color has-text-color\">M\u00e9thodologie<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-methodologie-paragraphe\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Cette \u00e9tude a \u00e9t\u00e9 conduite entre le 26 et le 30 septembre 2022. Nous avons interrog\u00e9 1000 utilisateurs de BeReal, r\u00e9partis entre 5 pays : le Royaume-Uni, la Belgique, l\u2019Allemagne, l\u2019Espagne, et la France. Dans l\u2019\u00e9tude, nous avons questionn\u00e9 les utilisateurs \u00e0 propos de leurs comportements sur BeReal et l\u2019int\u00e9r\u00eat que l\u2019application repr\u00e9sente pour eux. Les r\u00e9ponses \u00e9taient anonymes.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ece\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:40px\">Pr\u00e9sent\u00e9 dans<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"block_7f787e7a00db86fa36f4dd0cb0098d91\" class=\"gutenberg-block gutenberg--partners-slider\">\n            <section class=\"partners js-partners-slider-reports\">\n            <div class=\"partners__wrapper wrapper\">\n                \n                \n                    <div class=\"js-carousel-slider\">\n                        <div class=\"track\" data-glide-el=\"track\">\n                             <ul class=\"responsive tns-slider slides\">\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/01\/trends-tendances-logo-png-transparent-1.png\" alt=\"Trends Tendances\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/01\/Fashionunited-logo-3.png\" alt=\"FashionUnited\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/01\/CB_News_2011_logo.svg_-2.png\" alt=\"CBNews\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/01\/Entrepreneur_logo-3.png\" alt=\"Entrepreneur\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/01\/forbes-logo-7-1-3.png\" alt=\"Forbes\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/01\/Logo_t3n_mit_Schriftzug-2.png\" alt=\"T3N\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/01\/the-drum-logo-vector-2.png\" alt=\"The Drum\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/01\/logo-strategies-1.png\" alt=\"Strat\u00e9gies\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/01\/les-echos-logo-png-transparent-1.png\" alt=\"Les Echos\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/01\/statista-logo-3.png\" alt=\"Statista\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/01\/the-london-economic-logo-stacked-3.png\" alt=\"The London Economic\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/Article-Covers-for-COM-and-UK-88.png\" alt=\"Le Monde\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/01\/telechargement-3.png\" alt=\"Techcrunch\">\n                                                                            <\/li>\n                                                            <\/ul>\n                        <\/div>\n                    <\/div>\n\n                    \n                                <\/div>\n            <\/div>\n        <\/section>\n    \n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Les Gen X et Z sont pr\u00eates \u00e0 se limiter \u00e0 deux prises avant de faire un post.<\/p>\n","protected":false},"author":102,"featured_media":1679,"template":"","reports_categories":[11,14],"class_list":["post-1363","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-rapports-marketing","reports_categories-strategie-digitale-et-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[\u00c9tude] Seuls 9% des utilisateurs de BeReal postent leur premi\u00e8re photo<\/title>\n<meta name=\"description\" content=\"Dans cette \u00e9tude, nous pr\u00e9sentons les r\u00e9sultats d&#039;une enqu\u00eate men\u00e9e par Sortlist \u00e0 propos des comportements des utilisateurs de BeReal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sortlist.fr\/datahub\/reports\/bereal\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[\u00c9tude] Seuls 9% des utilisateurs de BeReal postent leur premi\u00e8re photo\" \/>\n<meta property=\"og:description\" content=\"Dans cette \u00e9tude, nous pr\u00e9sentons les r\u00e9sultats d&#039;une enqu\u00eate men\u00e9e par Sortlist \u00e0 propos des comportements des utilisateurs de BeReal.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sortlist.fr\/datahub\/reports\/bereal\/\" \/>\n<meta property=\"og:site_name\" content=\"Data Hub\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-07T11:07:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2022\/10\/bereal.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sortlist.fr\\\/datahub\\\/reports\\\/bereal\\\/\",\"url\":\"https:\\\/\\\/www.sortlist.fr\\\/datahub\\\/reports\\\/bereal\\\/\",\"name\":\"[\u00c9tude] Seuls 9% des utilisateurs de BeReal postent leur premi\u00e8re photo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sortlist.fr\\\/datahub\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sortlist.fr\\\/datahub\\\/reports\\\/bereal\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sortlist.fr\\\/datahub\\\/reports\\\/bereal\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/18\\\/2022\\\/10\\\/bereal.jpg\",\"datePublished\":\"2022-10-26T08:00:00+00:00\",\"dateModified\":\"2024-03-07T11:07:47+00:00\",\"description\":\"Dans cette \u00e9tude, nous pr\u00e9sentons les r\u00e9sultats d'une enqu\u00eate men\u00e9e par Sortlist \u00e0 propos des comportements des utilisateurs de BeReal.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sortlist.fr\\\/datahub\\\/reports\\\/bereal\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sortlist.fr\\\/datahub\\\/reports\\\/bereal\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.sortlist.fr\\\/datahub\\\/reports\\\/bereal\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/18\\\/2022\\\/10\\\/bereal.jpg\",\"contentUrl\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/18\\\/2022\\\/10\\\/bereal.jpg\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sortlist.fr\\\/datahub\\\/reports\\\/bereal\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.sortlist.fr\\\/datahub\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Raports\",\"item\":\"https:\\\/\\\/www.sortlist.fr\\\/datahub\\\/reports\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"[\u00c9tude] Seuls 9% des utilisateurs de BeReal postent leur premi\u00e8re photo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sortlist.fr\\\/datahub\\\/#website\",\"url\":\"https:\\\/\\\/www.sortlist.fr\\\/datahub\\\/\",\"name\":\"Data Hub\",\"description\":\"Transformer les chiffres marketing et B2B en rapports accessibles\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.sortlist.fr\\\/datahub\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"[\u00c9tude] Seuls 9% des utilisateurs de BeReal postent leur premi\u00e8re photo","description":"Dans cette \u00e9tude, nous pr\u00e9sentons les r\u00e9sultats d'une enqu\u00eate men\u00e9e par Sortlist \u00e0 propos des comportements des utilisateurs de BeReal.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sortlist.fr\/datahub\/reports\/bereal\/","og_locale":"fr_FR","og_type":"article","og_title":"[\u00c9tude] Seuls 9% des utilisateurs de BeReal postent leur premi\u00e8re photo","og_description":"Dans cette \u00e9tude, nous pr\u00e9sentons les r\u00e9sultats d'une enqu\u00eate men\u00e9e par Sortlist \u00e0 propos des comportements des utilisateurs de BeReal.","og_url":"https:\/\/www.sortlist.fr\/datahub\/reports\/bereal\/","og_site_name":"Data Hub","article_modified_time":"2024-03-07T11:07:47+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2022\/10\/bereal.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.sortlist.fr\/datahub\/reports\/bereal\/","url":"https:\/\/www.sortlist.fr\/datahub\/reports\/bereal\/","name":"[\u00c9tude] Seuls 9% des utilisateurs de BeReal postent leur premi\u00e8re photo","isPartOf":{"@id":"https:\/\/www.sortlist.fr\/datahub\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sortlist.fr\/datahub\/reports\/bereal\/#primaryimage"},"image":{"@id":"https:\/\/www.sortlist.fr\/datahub\/reports\/bereal\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2022\/10\/bereal.jpg","datePublished":"2022-10-26T08:00:00+00:00","dateModified":"2024-03-07T11:07:47+00:00","description":"Dans cette \u00e9tude, nous pr\u00e9sentons les r\u00e9sultats d'une enqu\u00eate men\u00e9e par Sortlist \u00e0 propos des comportements des utilisateurs de BeReal.","breadcrumb":{"@id":"https:\/\/www.sortlist.fr\/datahub\/reports\/bereal\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sortlist.fr\/datahub\/reports\/bereal\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.sortlist.fr\/datahub\/reports\/bereal\/#primaryimage","url":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2022\/10\/bereal.jpg","contentUrl":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2022\/10\/bereal.jpg","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/www.sortlist.fr\/datahub\/reports\/bereal\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sortlist.fr\/datahub\/"},{"@type":"ListItem","position":2,"name":"Raports","item":"https:\/\/www.sortlist.fr\/datahub\/reports\/"},{"@type":"ListItem","position":3,"name":"[\u00c9tude] Seuls 9% des utilisateurs de BeReal postent leur premi\u00e8re photo"}]},{"@type":"WebSite","@id":"https:\/\/www.sortlist.fr\/datahub\/#website","url":"https:\/\/www.sortlist.fr\/datahub\/","name":"Data Hub","description":"Transformer les chiffres marketing et B2B en rapports accessibles","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sortlist.fr\/datahub\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/www.sortlist.fr\/datahub\/wp-json\/wp\/v2\/reports\/1363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sortlist.fr\/datahub\/wp-json\/wp\/v2\/reports"}],"about":[{"href":"https:\/\/www.sortlist.fr\/datahub\/wp-json\/wp\/v2\/types\/reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.sortlist.fr\/datahub\/wp-json\/wp\/v2\/users\/102"}],"version-history":[{"count":18,"href":"https:\/\/www.sortlist.fr\/datahub\/wp-json\/wp\/v2\/reports\/1363\/revisions"}],"predecessor-version":[{"id":3145,"href":"https:\/\/www.sortlist.fr\/datahub\/wp-json\/wp\/v2\/reports\/1363\/revisions\/3145"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sortlist.fr\/datahub\/wp-json\/wp\/v2\/media\/1679"}],"wp:attachment":[{"href":"https:\/\/www.sortlist.fr\/datahub\/wp-json\/wp\/v2\/media?parent=1363"}],"wp:term":[{"taxonomy":"reports_categories","embeddable":true,"href":"https:\/\/www.sortlist.fr\/datahub\/wp-json\/wp\/v2\/reports_categories?post=1363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}