{"id":1711,"date":"2021-03-24T21:00:00","date_gmt":"2021-03-24T20:00:00","guid":{"rendered":"https:\/\/www.sortlist.fr\/datahub\/?post_type=reports&#038;p=1711"},"modified":"2023-04-12T08:18:39","modified_gmt":"2023-04-12T07:18:39","slug":"covid-19-digitalisation-pme","status":"publish","type":"reports","link":"https:\/\/www.sortlist.fr\/datahub\/reports\/covid-19-digitalisation-pme\/","title":{"rendered":"\u00c9tude : l&rsquo;impact du COVID-19 sur la digitalisation des PME en Europe"},"content":{"rendered":"\n<div id=\"section-introduction\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>Depuis le d\u00e9but de la pand\u00e9mie, Sortlist a publi\u00e9 plusieurs barom\u00e8tres pr\u00e9sentant l\u2019impact de la crise sanitaire sur l\u2019industrie marketing et digitale, en utilisant nos propres donn\u00e9es. Dans le cadre de cette \u00e9tude, nous avons d\u00e9cid\u00e9 de modifier notre approche. Nous avons donc interrog\u00e9 500 managers de petites et moyennes entreprises pour savoir comment le COVID-19 avait impact\u00e9 leur digitalisation.<\/p>\n\n\n\n<p><em><strong>Voici nos principales d\u00e9couvertes :&nbsp;<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La majorit\u00e9 des dirigeants de PME disent que le COVID-19 n\u2019a pas acc\u00e9l\u00e9r\u00e9 la digitalisation de leur entreprise<\/li>\n\n\n\n<li>Le manque de budget est la raison principale qui emp\u00eache les PME de se digitaliser<\/li>\n\n\n\n<li>La satisfaction ressentie quant aux aides apport\u00e9es par l\u2019\u00c9tat est directement corr\u00e9l\u00e9e avec les performances digitales d\u2019une entreprise<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63c7cf6c8d122\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(246,248,254);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-size:32px\">Dans ce rapport d&rsquo;industrie :<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-63c7cf6c8d1aa\">Comment la pand\u00e9mie influence la digitalisation europ\u00e9enne<\/a><\/li>\n\n\n\n<li><a href=\"#section-63c7cf6c8d1dc\">Conclusions<\/a><\/li>\n\n\n\n<li><a href=\"#section-63c7cf6c8d208\">M\u00e9thodologie<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63c7cf6c8d17c\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:400\">Espagne<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-text-color has-medium-font-size\" style=\"color:#081f91;font-style:normal;font-weight:400\">67 % des PME ont vu leur digitalisation acc\u00e9l\u00e9r\u00e9e \u00e0 cause de la pand\u00e9mie<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:400\">46,2%<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-text-color has-medium-font-size\" style=\"color:#081f91;font-style:normal;font-weight:400\">PME fran\u00e7aises dont le ralentissement de la digitalisation est d\u00fb au manque de budget<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:400\">Belgique<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-text-color has-medium-font-size\" style=\"color:#081f91;font-style:normal;font-weight:400\">La plupart des PME sont satisfaites des aides fournies par le gouvernement<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63c7cf6c8d1aa\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Comment la pand\u00e9mie influence la digitalisation europ\u00e9enne<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63c7cf6c8d1be\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Au d\u00e9but de la crise, beaucoup de personnes pensaient que les mesures li\u00e9es au confinement allaient avoir une cons\u00e9quence logique : l\u2019acc\u00e9l\u00e9ration de la digitalisation. Neuf mois plus tard, notre \u00e9tude montre que les choses ne sont pas si simples.<br><\/p>\n\n\n\n<p>Sur nos cinq principaux march\u00e9s \u2013 la Belgique, la France, l\u2019Espagne, les Pays-Bas, et l\u2019Allemagne \u2013&nbsp;<strong>43,8%<\/strong>&nbsp;des PME d\u00e9clarent que la pand\u00e9mie a bien acc\u00e9l\u00e9r\u00e9 leur digitalisation, mais&nbsp;<strong>30,5%<\/strong>&nbsp;disent le contraire : leur digitalisation a ralenti \u00e0 cause du COVID-19. Pendant ce temps,&nbsp;<strong>22,7%<\/strong>&nbsp;des PME disent ne pas avoir v\u00e9cu de changement.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Average-1024x576.png\" alt=\"\" class=\"wp-image-2187\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Average-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Average-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Average-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Average-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Average.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"chapter_la-ou-le-covid-19-a-accelere-la-digitalisation_1_1\" style=\"font-size:30px\">L\u00e0 o\u00f9 le COVID-19 a acc\u00e9l\u00e9r\u00e9 la digitalisation<\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En&nbsp;<strong>Espagne<\/strong>, une large majorit\u00e9 des PME interrog\u00e9es dans notre \u00e9tude, c\u2019est \u00e0 dire&nbsp;<strong>67%<\/strong>, expliquent que la pand\u00e9mie a acc\u00e9l\u00e9r\u00e9 leur digitalisation.&nbsp;<strong>11%<\/strong>&nbsp;d\u2019entre elles ont d\u00fb ralentir leurs efforts de digitalisation, tandis que&nbsp;<strong>22%<\/strong>&nbsp;n\u2019ont pas vu de changement.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Spain-I-1024x576.png\" alt=\"\" class=\"wp-image-2188\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Spain-I-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Spain-I-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Spain-I-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Spain-I-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Spain-I.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>L\u2019Espagne est le seul pays o\u00f9 la majorit\u00e9 des PME interrog\u00e9es ont d\u00e9clar\u00e9 que le COVID-19 avait acc\u00e9l\u00e9r\u00e9 leur digitalisation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"chapter_la-ou-le-covid-19-na-pas-accelere-la-digitalisation_1_2\" style=\"font-size:30px\">L\u00e0 o\u00f9 le COVID-19 n\u2019a pas acc\u00e9l\u00e9r\u00e9 la digitalisation<\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En&nbsp;<strong>Allemagne<\/strong>,&nbsp;<strong>47%<\/strong>&nbsp;des PME interrog\u00e9es d\u00e9clarent que leur digitalisation s\u2019est acc\u00e9l\u00e9r\u00e9e, mais&nbsp;<strong>28%<\/strong>&nbsp;d\u00e9clarent l\u2019oppos\u00e9, pendant que&nbsp;<strong>23%<\/strong>&nbsp;disent ne pas avoir ressenti le moindre changement.<\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Germany-I-1024x576.png\" alt=\"\" class=\"wp-image-2189\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Germany-I-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Germany-I-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Germany-I-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Germany-I-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Germany-I.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Les r\u00e9sultats sont similaires en&nbsp;<strong>Belgique<\/strong>, avec&nbsp;<strong>42,9%<\/strong>&nbsp;des PME ayant v\u00e9cu une acc\u00e9l\u00e9ration de leur digitalisation suite \u00e0 la pand\u00e9mie. \u00c0 l\u2019inverse,&nbsp;<strong>36,7%<\/strong>&nbsp;des PME belges interrog\u00e9es ont fait face \u00e0 un ralentissement de leur digitalisation, pendant que rien n\u2019a chang\u00e9 pour&nbsp;<strong>17,3%<\/strong>&nbsp;d\u2019entre elles.<\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Belgium-I-1024x576.png\" alt=\"\" class=\"wp-image-2190\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Belgium-I-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Belgium-I-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Belgium-I-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Belgium-I-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Belgium-I.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En&nbsp;<strong>France<\/strong>, le COVID-19 a fait plus de mal que de bien en mati\u00e8re de digitalisation :&nbsp;<strong>39%<\/strong>&nbsp;des PME interrog\u00e9es expliquent que leur digitalisation a ralenti, alors que&nbsp;<strong>33%<\/strong>&nbsp;ont v\u00e9cu une acc\u00e9l\u00e9ration. Pour un quart des PME, soit&nbsp;<strong>25%<\/strong>&nbsp;d\u2019entre elles, rien n\u2019a chang\u00e9 pour leur situation digitale.<\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/France-I-1024x576.png\" alt=\"\" class=\"wp-image-2191\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/France-I-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/France-I-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/France-I-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/France-I-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/France-I.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Aux&nbsp;<strong>Pays-Bas<\/strong>, les r\u00e9sultats sont tr\u00e8s similaires.&nbsp;<strong>38%<\/strong>&nbsp;des PME ont v\u00e9cu un ralentissement de leur digitalisation, pendant que&nbsp;<strong>29%<\/strong>&nbsp;ont v\u00e9cu une acc\u00e9l\u00e9ration et&nbsp;<strong>26%<\/strong>&nbsp;une stagnation.<\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/The-Netherlands-1-1024x576.png\" alt=\"\" class=\"wp-image-2192\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/The-Netherlands-1-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/The-Netherlands-1-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/The-Netherlands-1-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/The-Netherlands-1-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/The-Netherlands-1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"chapter_analyse-pays-par-pays_1_3\" style=\"font-size:30px\">Analyse pays par pays<\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:25px\">Espagne<\/h4>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Une majorit\u00e9 \u00e9crasante de PME espagnoles expliquent que le COVID-19 a impact\u00e9 positivement leurs efforts pour devenir de plus en plus digitales.<\/p>\n\n\n\n<p>Si l\u2019on y regarde de plus pr\u00e8s, parmi ces&nbsp;<strong>67%<\/strong>&nbsp;de PME espagnoles,&nbsp;<strong>40,2%<\/strong>&nbsp;ont adopt\u00e9 des mesures suppl\u00e9mentaires permettant le t\u00e9l\u00e9travail pendant les confinements,&nbsp;<strong>28%<\/strong>&nbsp;ont fait migr\u00e9 leurs processus de vente vers le web, et&nbsp;<strong>20,5%<\/strong>&nbsp;ont ouvert de nouveaux canaux de communication.<\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Spain-II-1024x576.png\" alt=\"\" class=\"wp-image-2193\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Spain-II-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Spain-II-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Spain-II-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Spain-II-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Spain-II.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ces statistiques, et ces efforts d\u00e9ploy\u00e9s par les PME espagnoles pour devenir plus digitalis\u00e9es, pourraient s\u2019expliquer par le retard que le pays avait au d\u00e9but de la pand\u00e9mie. Selon&nbsp;<a href=\"https:\/\/ec.europa.eu\/digital-single-market\/en\/digital-economy-and-society-index-desi\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ce rapport publi\u00e9 par la Commission Europ\u00e9enne<\/a>, les entreprises espagnoles \u00e9taient en dessous de la moyenne europ\u00e9enne en mati\u00e8re d\u2019adoption du digital dans leur fonctionnement.<\/p>\n\n\n\n<p>Cependant, malgr\u00e9 leurs efforts, les PME espagnoles d\u00e9clarent ne pas se sentir suffisamment soutenues par leur gouvernement et les aides publiques.&nbsp;<strong>43%<\/strong>&nbsp;disent qu\u2019aucune aide n\u2019est disponible tandis que&nbsp;<strong>43%<\/strong>&nbsp;disent qu\u2019une aide est disponible mais pourrait \u00eatre am\u00e9lior\u00e9e. Seules&nbsp;<strong>13%<\/strong>&nbsp;des PME espagnoles interrog\u00e9es estiment que l\u2019aide apport\u00e9e par leur gouvernement est suffisante.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Spain-III-1024x576.png\" alt=\"\" class=\"wp-image-2194\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Spain-III-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Spain-III-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Spain-III-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Spain-III-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Spain-III.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:25px\">Allemagne<\/h4>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Les entreprises allemandes ont fait face au premier confinement dans une position similaire \u00e0 celle des entreprises espagnoles, avec un score de digitalisation en dessous de la moyenne europ\u00e9enne. Et cela, toujours selon&nbsp;<a href=\"https:\/\/ec.europa.eu\/digital-single-market\/en\/digital-economy-and-society-index-desi\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ce rapport de la Commission Europ\u00e9enne<\/a>.<\/p>\n\n\n\n<p><strong>45.9%<\/strong>&nbsp;des PME allemandes qui ont vu une acc\u00e9l\u00e9ration de leur digitalisation ont permis \u00e0 leurs employ\u00e9s d\u2019adopter le t\u00e9l\u00e9travail, pendant que&nbsp;<strong>28.2%<\/strong>&nbsp;d\u2019entres elles ont fait migr\u00e9 leurs processus de vente vers le web et que&nbsp;<strong>20%<\/strong>&nbsp;ont ouvert de nouveaux canaux de communication.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Germany-II-1024x576.png\" alt=\"\" class=\"wp-image-2196\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Germany-II-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Germany-II-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Germany-II-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Germany-II-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Germany-II.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En comparaison \u00e0 l\u2019Espagne, les dirigeants d\u2019entreprises allemandes sont bien plus satisfaits par les aides apport\u00e9es par l\u2019\u00c9tat.&nbsp;<strong>45%<\/strong>&nbsp;d\u00e9clarent que de l\u2019aide est disponible,&nbsp;<strong>25%<\/strong>&nbsp;disent que cette aide est suffisante, tandis qu\u2019un autre&nbsp;<strong>25%<\/strong>&nbsp;estiment que cette aide est insuffisante pour leur digitalisation.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Germany-III-1024x576.png\" alt=\"\" class=\"wp-image-2197\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Germany-III-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Germany-III-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Germany-III-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Germany-III-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Germany-III.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Cela pourrait \u00eatre li\u00e9 au fait que l\u2019\u00e9conomie allemande a moins souffert des cons\u00e9quences de la pand\u00e9mie jusqu\u2019\u00e0 pr\u00e9sent, en tous cas&nbsp;<a href=\"https:\/\/www.oecd-ilibrary.org\/sites\/39a88ab1-en\/1\/3\/1\/index.html?itemId=\/content\/publication\/39a88ab1-en&amp;_csp_=fd64cf2a9a06f738f45c7aeb5a6f5024&amp;itemIGO=oecd&amp;itemContentType=issue\" target=\"_blank\" rel=\"noreferrer noopener\">selon l\u2019OCDE<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:25px\">Belgique<\/h4>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Les r\u00e9sultats de notre \u00e9tude en Belgique sont similaires \u00e0 ceux de l\u2019Allemagne.&nbsp;<strong>46,8%<\/strong>&nbsp;des PME ayant vu une acc\u00e9l\u00e9ration de leur digitalisation ont adopt\u00e9 des solutions permettant de travailler \u00e0 distance, pendant que&nbsp;<strong>24,2%<\/strong>&nbsp;ont digitalis\u00e9 leurs processus de vente et que&nbsp;<strong>14,5%<\/strong>&nbsp;ont ouvert de nouveaux canaux de communication.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Belgium-II-1024x576.png\" alt=\"\" class=\"wp-image-2198\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Belgium-II-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Belgium-II-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Belgium-II-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Belgium-II-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Belgium-II.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Les PME belges sont relativement satisfaites des aides apport\u00e9es par leur gouvernement. Seules&nbsp;<strong>16,3%<\/strong>&nbsp;d\u2019entre elles estiment que ces aides ne sont pas suffisantes, tandis que&nbsp;<strong>57,1%<\/strong>&nbsp;disent que de l\u2019aide est disponible et que&nbsp;<strong>20,4%<\/strong>&nbsp;trouvent cette aide suffisante.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Belgium-III-1024x576.png\" alt=\"\" class=\"wp-image-2199\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Belgium-III-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Belgium-III-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Belgium-III-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Belgium-III-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/Belgium-III.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Cette satisfaction pourrait \u00eatre li\u00e9e au fait que la Belgique \u00e9tait d\u00e9j\u00e0 assez bien digitalis\u00e9e au d\u00e9but de la pand\u00e9mie. En effet, selon le rapport de la Commission Europ\u00e9enne, la Belgique venait se classer \u00e0 la 3\u00e8me place des pays qui int\u00e9graient le mieux le digital dans leurs processus avant le d\u00e9but de la crise.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:25px\">France<\/h4>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Contrairement aux pays cit\u00e9s pr\u00e9c\u00e9demment, en France, les PME ont v\u00e9cu un ralentissement de leur digitalisation \u00e0 cause de la pand\u00e9mie.<\/p>\n\n\n\n<p>La raison principale semble \u00eatre budg\u00e9taire.&nbsp;<strong>46,2%<\/strong>&nbsp;des PME interrog\u00e9es pour qui la digitalisation n\u2019a pas acc\u00e9l\u00e9r\u00e9 expliquent qu\u2019elles n\u2019avaient pas le budget pour faire les changements n\u00e9cessaires. Cependant,&nbsp;<strong>39,1%<\/strong>&nbsp;disent qu\u2019elles \u00e9taient d\u00e9j\u00e0 suffisamment digitalis\u00e9es pour continuer \u00e0 fonctionner normalement, tandis que&nbsp;<strong>7,8%<\/strong>&nbsp;ont exprim\u00e9 qu\u2019elles manquaient des comp\u00e9tences n\u00e9cessaires pour renforcer leur digitalisation.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/France-II-1024x576.png\" alt=\"\" class=\"wp-image-2200\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/France-II-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/France-II-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/France-II-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/France-II-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/France-II.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Le manque de budget pourrait \u00eatre li\u00e9 au fait que la France est l\u2019un des pays les plus touch\u00e9s par les cons\u00e9quences \u00e9conomiques de la crise. Malgr\u00e9 tout, les PME fran\u00e7aises semblent satisfaites des aides publiques apport\u00e9es par l\u2019\u00c9tat. <\/p>\n\n\n\n<p>Seules&nbsp;<strong>15%<\/strong>&nbsp;mentionnent qu\u2019aucune aide n\u2019est disponible, tandis que&nbsp;<strong>47%<\/strong>&nbsp;disent le contraire et que&nbsp;<strong>24%<\/strong>&nbsp;estiment que ces aides publiques sont suffisantes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/France-III-1024x576.png\" alt=\"\" class=\"wp-image-2201\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/France-III-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/France-III-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/France-III-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/France-III-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/France-III.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"font-size:25px\">Les Pays-Bas<\/h4>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Les r\u00e9sultats pour les Pays-Bas sont comparables \u00e0 ceux de la France. Cependant, les deux pays \u00e9taient dans des positions diff\u00e9rentes au d\u00e9but du premier confinement. Alors que la France \u00e9tait proche de la moyenne europ\u00e9enne en mati\u00e8re de digitalisation, les Pays-Bas \u00e9taient bien au dessus, en se classant 4\u00e8me au classement de la Commission Europ\u00e9enne.<\/p>\n\n\n\n<p>Cela dit, peu de dirigeants d\u2019entreprises n\u00e9erlandaises se jugeaient suffisamment digitalis\u00e9s pour traverser la crise, au contraire des dirigeants fran\u00e7ais. En effet,&nbsp;<strong>27%<\/strong>&nbsp;des dirigeants de PME situ\u00e9es aux Pays-Bas estiment \u00eatre assez digitalis\u00e9s, tandis que ce chiffre grimpe \u00e0&nbsp;<strong>39,1%<\/strong>&nbsp;en France.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/The-Netherlands-II-1024x576.png\" alt=\"\" class=\"wp-image-2202\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/The-Netherlands-II-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/The-Netherlands-II-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/The-Netherlands-II-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/The-Netherlands-II-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/The-Netherlands-II.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>33%<\/strong>&nbsp;des PME n\u00e9erlandaises disent que le manque de budget a ralenti leur digitalisation, et&nbsp;<strong>13%<\/strong>&nbsp;expliquent que cela est aussi d\u00fb au manque de comp\u00e9tences.<\/p>\n\n\n\n<p>Enfin, les entrepreneurs n\u00e9erlandais se disent satisfaits des aides apport\u00e9es par l\u2019\u00c9tat pour supporter leur digitalisation.&nbsp;<strong>34%<\/strong>&nbsp;estiment que l\u2019aide est suffisante,&nbsp;<strong>44%<\/strong>&nbsp;disent que de l\u2019aide est disponible, tandis que&nbsp;<strong>15%<\/strong>&nbsp;ne sont pas satisfaits par ces aides.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/The-Netherlands-III-1024x576.png\" alt=\"\" class=\"wp-image-2203\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/The-Netherlands-III-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/The-Netherlands-III-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/The-Netherlands-III-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/The-Netherlands-III-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/04\/The-Netherlands-III.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63c7cf6c8d1dc\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Conclusions<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63c7cf6c8d1ed\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Notre \u00e9tude ne montre pas clairement que le COVID-19 a impact\u00e9 positivement la digitalisation en Europe. Plusieurs raisons peuvent expliquer cela.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Les pays europ\u00e9ens sont entr\u00e9s dans la crise avec des maturit\u00e9s digitales tr\u00e8s diff\u00e9rentes.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Digitaliser une entreprise implique plus que de simplement travailler \u00e0 distance et communiquer sur le web.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">L\u2019innovation co\u00fbte de l\u2019argent. Pour beaucoup de petites et moyennes entreprises, investir dans le digital peut \u00eatre compliqu\u00e9 m\u00eame quand ce n\u2019est pas la crise. La situation actuelle peut donc rendre ces investissements encore plus compliqu\u00e9s pour beaucoup de PME.<\/li>\n<\/ol>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>De plus, notre \u00e9tude montre qu\u2019il y a une corr\u00e9lation entre la satisfaction des PME europ\u00e9ennes quant aux aides publiques et leur classement dans le ranking digital publi\u00e9 par la Commission. Cela signifie que les gouvernement ont un r\u00f4le important \u00e0 jouer. Les institutions publiques devraient donc continuer \u00e0 soutenir les entreprises dans leur digitalisation. Cela pourrait m\u00eame devenir encore plus important lorsque nous commencerons \u00e0 voir les retomb\u00e9es post-crise appara\u00eetre.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63c7cf6c8d208\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">M\u00e9thodologie<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63c7cf6c8d219\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Pour r\u00e9aliser ce barom\u00e8tre, Sortlist a interrog\u00e9 498 managers et dirigeants de PME situ\u00e9es en Espagne, en France, en Allemagne, en Belgique, et aux Pays-Bas. Pour rappel, une PME est une entreprise ayant moins de 250 employ\u00e9s et des ventes annuelles ne d\u00e9passant pas 50 millions d\u2019euros. Cette \u00e9tude a \u00e9t\u00e9 men\u00e9e entre le 27 novembre et le 7 d\u00e9cembre 2020, via un questionnaire en ligne.<\/p>\n\n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Le COVID-19 a impact\u00e9 positivement la digitalisation des PME europ\u00e9ennes.<\/p>\n","protected":false},"author":16,"featured_media":2195,"template":"","reports_categories":[10],"class_list":["post-1711","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-rapports-industrie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9tude : l&#039;impact du COVID-19 sur la digitalisation des PME en Europe<\/title>\n<meta name=\"description\" content=\"Dans cet article, nous revenons sur la mani\u00e8re dont la pand\u00e9mie de COVID-19 a impact\u00e9 la digitalisation des PME en Europe.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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