{"id":2855,"date":"2023-06-28T16:37:49","date_gmt":"2023-06-28T15:37:49","guid":{"rendered":"https:\/\/www.sortlist.fr\/datahub\/?post_type=reports&#038;p=2855"},"modified":"2024-07-09T13:56:08","modified_gmt":"2024-07-09T12:56:08","slug":"strategie-marketing-ete","status":"publish","type":"reports","link":"https:\/\/www.sortlist.fr\/datahub\/reports\/strategie-marketing-ete\/","title":{"rendered":"R\u00e9ussir son \u00e9t\u00e9 2024 : L\u2019importance de maintenir un budget marketing constant pour soutenir la croissance de votre agence"},"content":{"rendered":"\n<div id=\"section-636a431247ccb\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Dans ce rapport marketing :<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-636a431247d10\">\u2600\ufe0f Tendances de l\u2019\u00e9t\u00e9 2023<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247db5\">\ud83e\uddd0 Les besoins des entreprises<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247def\">\ud83e\udd1d Vos futurs clients<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247e37\">\ud83d\udcb0 Budgets moyens<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247e96\">\ud83d\udeec Pr\u00e9parez votre retour<\/a><\/li>\n\n\n\n<li><a href=\"#section-strategy\">\ud83d\ude0e La strat\u00e9gie parfaite<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u00c0 l&rsquo;approche de la saison estivale, des agences comme la v\u00f4tre peuvent se pr\u00e9parer \u00e0 une baisse temporaire de l&rsquo;activit\u00e9 commerciale. Ce n&rsquo;est pas un secret que les mois les plus chauds entra\u00eenent souvent un ralentissement, avec des clients qui reportent leurs projets au mois de septembre.<\/p>\n\n\n\n<p>Dans ce contexte, vous pourriez envisager de suivre cette tendance et de diminuer vos investissements marketing. Mais m\u00eame s&rsquo;il peut \u00eatre tentant de r\u00e9duire ses efforts pendant cette p\u00e9riode, nous voulons questionner cette id\u00e9e.<\/p>\n\n\n\n<p>Chez Sortlist, nous croyons fermement qu&rsquo;il est strat\u00e9gique de <strong>maintenir un budget marketing constant <\/strong>pendant l&rsquo;\u00e9t\u00e9, afin de g\u00e9n\u00e9rer de la <strong>croissance pour votre agence.<\/strong><\/p>\n\n\n\n<p>Alors que certains de vos concurrents ralentissent, non seulement vous avez l&rsquo;occasion de <strong>renforcer votre visibilit\u00e9 sur le march\u00e9<\/strong>, mais vous avez \u00e9galement la possibilit\u00e9 d&rsquo;\u00eatre <strong>contact\u00e9 par des clients qui continuent \u00e0 rechercher des agences<\/strong> en juillet et en ao\u00fbt.<\/p>\n\n\n\n<p>Vous pouvez litt\u00e9ralement <strong>prendre de l&rsquo;avance sur vos concurrents<\/strong> simplement en maintenant vos efforts actuels en mati\u00e8re de visibilit\u00e9.<\/p>\n\n\n\n<p>Dans cet article, nous partageons notre <strong>analyse des tendances estivales de 2023<\/strong> et pr\u00e9sentons <strong>comment maintenir un budget visibilit\u00e9<\/strong> pendant cette p\u00e9riode peut vous donner <strong>un avantage concurrentiel<\/strong> et une <strong>croissance acc\u00e9l\u00e9r\u00e9e.<\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d10\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">\u2600\ufe0f Tendances de l\u2019\u00e9t\u00e9 2023<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Les entreprises continuent de chercher des agences pendant l\u2019\u00e9t\u00e9<\/h3>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Historiquement, les mois d&rsquo;\u00e9t\u00e9 sont per\u00e7us comme une p\u00e9riode o\u00f9 les clients ont tendance \u00e0 r\u00e9duire leurs investissements et \u00e0 ralentir leur activit\u00e9.<\/p>\n\n\n\n<p>Cependant, les donn\u00e9es de l&rsquo;ann\u00e9e derni\u00e8re racontent une autre histoire :<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe title=\"Trafic organique de Sortlist - \u00c9t\u00e9 2023\" aria-label=\"Interactive line chart\" id=\"datawrapper-chart-uFXrK\" src=\"https:\/\/datawrapper.dwcdn.net\/uFXrK\/1\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"436\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r=0;r<e.length;r++)if(e[r].contentWindow===a.source){var i=a.data[\"datawrapper-height\"][t]+\"px\";e[r].style.height=i}}}))}();\n<\/script>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>De juin \u00e0 septembre 2023, <strong>le trafic organique de Sortlist a constamment tourn\u00e9 autour des 500.000 visites mensuelles<\/strong>, avec une augmentation constante \u00e0 travers l'\u00e9t\u00e9. Non seulement les entreprises <strong>consultaient nos r\u00e9pertoires<\/strong> pour comparer des agences, mais elles \u00e9taient aussi <strong>pr\u00eates \u00e0 d\u00e9marrer une collaboration<\/strong>.<\/p>\n\n\n\n<p>En juillet et ao\u00fbt 2023, <strong>plus de 17.400 projets ont \u00e9t\u00e9 cr\u00e9\u00e9s<\/strong> sur la plateforme :<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe title=\"Nombre de projets lanc\u00e9s sur Sortlist pendant l'\u00e9t\u00e9 2023.\" aria-label=\"Column Chart\" id=\"datawrapper-chart-7Gh5d\" src=\"https:\/\/datawrapper.dwcdn.net\/7Gh5d\/1\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"490\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r=0;r<e.length;r++)if(e[r].contentWindow===a.source){var i=a.data[\"datawrapper-height\"][t]+\"px\";e[r].style.height=i}}}))}();\n<\/script>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Par rapport \u00e0 l'\u00e9t\u00e9 2022, o\u00f9 13 000 projets ont \u00e9t\u00e9 cr\u00e9\u00e9s, cela repr\u00e9sente une augmentation de 33 % d'une ann\u00e9e sur l'autre.<\/p>\n\n\n\n<p>Ces projets ont \u00e9t\u00e9 d\u00e9pos\u00e9s par des entreprises comme :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Merck,<\/li>\n\n\n\n<li>The Kraft Heinz Company,<\/li>\n\n\n\n<li>SpaceX,<\/li>\n\n\n\n<li>OVHCloud,<\/li>\n\n\n\n<li>Freeletics,&nbsp;<\/li>\n\n\n\n<li>Etc.<\/li>\n<\/ul>\n\n\n\n<p>Et nous <strong>nous attendons \u00e0 ce que ces chiffres augmentent pendant l\u2019\u00e9t\u00e9 2024<\/strong>, \u00e9tant donn\u00e9 que notre trafic organique mensuel a augment\u00e9 depuis l\u2019ann\u00e9e derni\u00e8re :&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe title=\"Trafic organique de Sortlist - Printemps 2024\" aria-label=\"Interactive line chart\" id=\"datawrapper-chart-OGT1p\" src=\"https:\/\/datawrapper.dwcdn.net\/OGT1p\/1\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"288\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r=0;r<e.length;r++)if(e[r].contentWindow===a.source){var i=a.data[\"datawrapper-height\"][t]+\"px\";e[r].style.height=i}}}))}();\n<\/script>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Aujourd'hui, Sortlist re\u00e7oit en moyenne <strong>650.000 visites par mois sur son site web<\/strong>, ce qui permettra de g\u00e9n\u00e9rer plus de projets pendant l\u2019\u00e9t\u00e9 2024. Par rapport au printemps 2023, il s'agit d'une augmentation de 30 % d'une ann\u00e9e sur l'autre en termes de trafic organique. <\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247db5\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">\ud83e\uddd0 Les besoins des entreprises<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247dc3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Qu\u2019est-ce que les entreprises recherchent sur Sortlist pendant l\u2019\u00e9t\u00e9 ?<\/h3>\n\n\n\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En analysant la donn\u00e9e, nous nous sommes rendus compte que <strong>certaines expertises \u00e9taient plus demand\u00e9es<\/strong> que d\u2019autres :<\/p>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe title=\"Nombre de projets par expertise - \u00c9t\u00e9 2023\u00a0\" aria-label=\"Bar Chart\" id=\"datawrapper-chart-FrMve\" src=\"https:\/\/datawrapper.dwcdn.net\/FrMve\/1\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"305\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r=0;r<e.length;r++)if(e[r].contentWindow===a.source){var i=a.data[\"datawrapper-height\"][t]+\"px\";e[r].style.height=i}}}))}();\n<\/script>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Le marketing, la strat\u00e9gie digitale, la publicit\u00e9, les r\u00e9seaux sociaux et la cr\u00e9ation de sites web ont \u00e9t\u00e9 les 5 expertises les plus pl\u00e9biscit\u00e9es durant l'\u00e9t\u00e9 2023. Ensemble, elles repr\u00e9sentaient 49% des projets post\u00e9s sur Sortlist pendant cette p\u00e9riode.<\/p>\n\n\n\n<p>Nous nous attendons \u00e0 ce que l\u2019\u00e9t\u00e9 2024 soit identique, \u00e9tant donn\u00e9 que <strong>la data montre une tendance similaire au printemps de cette ann\u00e9e<\/strong> :<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe title=\"Nombre de projets par expertise - Printemps 2024\u00a0\" aria-label=\"Bar Chart\" id=\"datawrapper-chart-XQdhe\" src=\"https:\/\/datawrapper.dwcdn.net\/XQdhe\/1\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"305\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r=0;r<e.length;r++)if(e[r].contentWindow===a.source){var i=a.data[\"datawrapper-height\"][t]+\"px\";e[r].style.height=i}}}))}();\n<\/script>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Le marketing, la publicit\u00e9, la strat\u00e9gie digitale, la cr\u00e9ation de sites web et les r\u00e9seaux sociaux sont les 5 expertises les plus demand\u00e9es actuellement. Au cours des deux derniers mois, elles ont repr\u00e9sent\u00e9 44% des projets post\u00e9s sur Sortlist.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Par cons\u00e9quent, si vous fournissez l\u2019un de ces services, nous vous recommandons <strong>d\u2019investir sur votre visibilit\u00e9 afin de vous assurer que les clients \u00e0 la recherche d\u2019une agence peuvent vous trouver sur nos r\u00e9pertoires pendant les mois d\u2019\u00e9t\u00e9<\/strong>.<\/p>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247def\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">\ud83e\udd1d Vos futurs clients<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247dfd\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Quelles entreprises utilisent Sortlist pendant l\u2019\u00e9t\u00e9 ?<\/h3>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Si nous analysons la donn\u00e9e de l\u2019\u00e9t\u00e9 pass\u00e9, on remarque que la plupart des projets ont \u00e9t\u00e9 cr\u00e9\u00e9s par des <strong>chefs d\u2019entreprises<\/strong>, 34 % pour \u00eatre exact.<\/p>\n\n\n\n<p>De plus, 11 % ont \u00e9t\u00e9 cr\u00e9\u00e9s par des <strong>managers marketing, directeurs marketing et consultants marketing.&nbsp;<\/strong><\/p>\n\n\n\n<p>Cela signifie donc que <strong>45 % des projets lanc\u00e9s sur Sortlist<\/strong>, soit presque la moiti\u00e9, sont lanc\u00e9s par deux types de profils :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Des chefs d\u2019entreprises.&nbsp;<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Des marketeurs.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udca1 Cela peut vous donner une id\u00e9e de la mani\u00e8re dont vous pouvez <a href=\"https:\/\/help.sortlist.com\/fr\/articles\/76451-comment-rediger-le-premier-message-parfait-a-un-client\" target=\"_blank\" rel=\"noreferrer noopener\">optimiser vos messages d\u2019introduction<\/a>, \u00e9tant donn\u00e9 que vous savez quel type de profil est le plus susceptible de le lire.&nbsp;<\/p>\n\n\n\n<p>De plus, si nous analysons la taille des entreprises dans lesquelles ils travaillent, on voit ceci :<\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe title=\"Entreprises d\u00e9posant un projet sur Sortlist - \u00c9t\u00e9 2023\" aria-label=\"Pie Chart\" id=\"datawrapper-chart-Jxeec\" src=\"https:\/\/datawrapper.dwcdn.net\/Jxeec\/1\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"563\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r=0;r<e.length;r++)if(e[r].contentWindow===a.source){var i=a.data[\"datawrapper-height\"][t]+\"px\";e[r].style.height=i}}}))}();\n<\/script>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Nous nous attendons \u00e0 ce que l\u2019\u00e9t\u00e9 2024 soit identique, car l<strong>es donn\u00e9es du printemps 2024 sont similaires<\/strong>.&nbsp;<\/p>\n\n\n\n<p><strong>35 %<\/strong> des porteurs de projets sont toujours des <strong>chefs d\u2019entreprises<\/strong>, tandis que <strong>9 %<\/strong> sont des <strong>marketeurs<\/strong>.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247e37\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">\ud83d\udcb0 Budgets moyens<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247e45\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Combien les entreprises investissent ?&nbsp;<\/h3>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Cela d\u00e9pend du projet et de l\u2019expertise dont elles ont besoin : <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe title=\"Budget moyen investi par expertise - \u00c9t\u00e9 2023\" aria-label=\"Bar Chart\" id=\"datawrapper-chart-MsPQu\" src=\"https:\/\/datawrapper.dwcdn.net\/MsPQu\/1\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"332\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r=0;r<e.length;r++)if(e[r].contentWindow===a.source){var i=a.data[\"datawrapper-height\"][t]+\"px\";e[r].style.height=i}}}))}();\n<\/script>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ces chiffres devraient rester constants, car la tendance du printemps 2024 est similaire :<\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe title=\"Budget moyen investi par expertise - Printemps 2024\u00a0\" aria-label=\"Bar Chart\" id=\"datawrapper-chart-Je3Od\" src=\"https:\/\/datawrapper.dwcdn.net\/Je3Od\/1\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"332\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r=0;r<e.length;r++)if(e[r].contentWindow===a.source){var i=a.data[\"datawrapper-height\"][t]+\"px\";e[r].style.height=i}}}))}();\n<\/script>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247e96\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">\ud83d\udeec Pr\u00e9parez votre retour&nbsp;<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ea3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">De retour de vacances : \u00e0 quoi vous attendre ?&nbsp;<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Pr\u00e9parez-vous \u00e0 d\u00e9couvrir de nouvelles opportunit\u00e9s de projets d\u00e8s votre arriv\u00e9e au bureau.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Comme nous l\u2019avons vu, <strong>la cr\u00e9ation de projets ne s\u2019arr\u00eate pas pendant l\u2019\u00e9t\u00e9<\/strong>. Chez Sortlist, nous continuons de <strong>construire des relations<\/strong> pour vous aider \u00e0 d\u00e9velopper votre agence.<br><\/p>\n\n\n\n<p>Assurez-vous que les clients peuvent vous trouver, entrer en contact avec vous et continuer \u00e0 d\u00e9velopper votre pipeline de nouvelles opportunit\u00e9s commerciales, m\u00eame lorsque vous \u00eates absent.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-strategy\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">\ud83d\ude0e La strat\u00e9gie parfaite<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ea56\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h3 class=\"wp-block-heading\" style=\"font-size:30px\">Que devriez-vous faire, en tant qu\u2019agence ?<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En consid\u00e9rant les donn\u00e9es que nous avons pr\u00e9sent\u00e9es et en profitant des opportunit\u00e9s estivales, les agences peuvent tirer le meilleur parti de cette p\u00e9riode \u00e0 priori plus calme.<\/p>\n\n\n\n<p>Tout d'abord, il est essentiel de reconna\u00eetre que des <strong>opportunit\u00e9s commerciales existent encore pendant l'\u00e9t\u00e9.<\/strong><\/p>\n\n\n\n<p>Il y a toujours :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Des clients \u00e0 rencontrer,&nbsp;<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Des partenariats \u00e0 nouer,&nbsp;<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Et des transactions potentielles \u00e0 conclure.<\/li>\n<\/ul>\n\n\n\n<p>En <strong>maintenant son investissement marketing<\/strong>, votre agence <strong>assure sa visibilit\u00e9<\/strong>, maximisant ainsi les chances d'attirer de nouveaux clients qui recherchent des solutions pendant les mois d'\u00e9t\u00e9.<\/p>\n\n\n\n<p>Assurez-vous de <a href=\"https:\/\/help.sortlist.com\/fr\/articles\/7882780-3-definir-vos-marches-cibles\" target=\"_blank\" rel=\"noreferrer noopener\">configurer vos march\u00e9s cibles<\/a> afin d'\u00eatre visible pour ces clients potentiels, m\u00eame si vous partez en vacances. Sortlist continuera \u00e0 vous <strong>apporter de la visibilit\u00e9<\/strong>, vous permettant de voir sur votre page de reporting quelles entreprises recherchaient une agence comme la v\u00f4tre.<\/p>\n\n\n\n<p>De plus, l'\u00e9t\u00e9 offre une<strong> excellente opportunit\u00e9 de prendre un avantage sur vos concurrents <\/strong>qui pourraient ralentir leurs activit\u00e9s.<\/p>\n\n\n\n<p>Alors qu'ils prennent du recul, votre agence peut<strong> prendre des initiatives pour contacter activement des clients potentiels<\/strong> qui peuvent avoir <strong>plus de disponibilit\u00e9 et moins de distractions<\/strong> pendant cette p\u00e9riode. En positionnant votre agence comme un partenaire actif et r\u00e9actif, vous pouvez \u00e9tablir des connexions pr\u00e9cieuses et conclure de nouvelles relations commerciales que vos concurrents peuvent manquer.<\/p>\n\n\n\n<p>En conclusion, bien que les mois d'\u00e9t\u00e9 peuvent \u00eatre per\u00e7us comme un moment propice \u00e0 la d\u00e9tente, il ne <strong>faut pas les n\u00e9gliger<\/strong> car ils peuvent \u00eatre une p\u00e9riode id\u00e9ale pour maintenir voire <strong>acc\u00e9l\u00e9rer la croissance de votre agence<\/strong>.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Tendances et donn\u00e9es bas\u00e9es sur notre analyse de l&rsquo;\u00e9t\u00e9 2022 et d\u00e9couvrez comment le maintien d&rsquo;un budget de visibilit\u00e9 peut vous aider \u00e0 acqu\u00e9rir un avantage concurrentiel.<\/p>\n","protected":false},"author":17,"featured_media":2857,"template":"","reports_categories":[11,14],"class_list":["post-2855","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-rapports-marketing","reports_categories-strategie-digitale-et-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Succ\u00e8s \u00e9t\u00e9 2024 : Budget marketing stable pour d\u00e9velopper votre agence<\/title>\n<meta name=\"description\" content=\"Tendances et donn\u00e9es bas\u00e9es sur notre analyse de l&#039;\u00e9t\u00e9 2023 et d\u00e9couvrez comment le maintien d&#039;un budget de visibilit\u00e9 peut vous aider \u00e0 acqu\u00e9rir un avantage concurrentiel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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