{"id":2906,"date":"2023-10-25T14:54:04","date_gmt":"2023-10-25T13:54:04","guid":{"rendered":"https:\/\/www.sortlist.fr\/datahub\/?post_type=reports&#038;p=2906"},"modified":"2023-10-27T16:28:13","modified_gmt":"2023-10-27T15:28:13","slug":"budget-visibilite","status":"publish","type":"reports","link":"https:\/\/www.sortlist.fr\/datahub\/reports\/budget-visibilite\/","title":{"rendered":"Rapport de visibilit\u00e9 : Optimiser votre budget pour terminer l&rsquo;ann\u00e9e 2023 en beaut\u00e9"},"content":{"rendered":"\n<div id=\"section-636a431247ccb\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Dans ce rapport de visibilit\u00e9 :<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-titulo1\">Vous pourriez obtenir 27% d&rsquo;opportunit\u00e9s suppl\u00e9mentaires sur Sortlist<\/a><\/li>\n\n\n\n<li><a href=\"#section-titulo2\">Le Q4 : Un trimestre florissant<\/a><\/li>\n\n\n\n<li><a href=\"#section-titulo3\">Le bon moment pour investir dans votre visibilit\u00e9<\/a><\/li>\n\n\n\n<li><a href=\"#section-titulo4\">Combien devriez-vous investir pour optimiser votre visibilit\u00e9 sur Sortlist ?<\/a><\/li>\n\n\n\n<li><a href=\"#section-titulo5\">Votre expertise<\/a><\/li>\n\n\n\n<li><a href=\"#section-titulo6\">Votre localisation<\/a><\/li>\n\n\n\n<li><a href=\"#section-titulo7\">Vos concurrents<\/a><\/li>\n\n\n\n<li><a href=\"#section-titulo8\">Optimisez votre strat\u00e9gie de visibilit\u00e9 avec notre outil interactif<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>C&rsquo;est officiel : nous sommes en novembre. Le dernier trimestre de l&rsquo;ann\u00e9e a commenc\u00e9, et il est temps de faire un dernier sprint pour terminer 2023 en beaut\u00e9.<\/p>\n\n\n\n<p>Pour les prestataires de services comme les agences, les 3 derniers mois de l&rsquo;ann\u00e9e sont souvent charg\u00e9s et pr\u00e9sentent <strong>de nombreuses opportunit\u00e9s commerciales<\/strong>. C&rsquo;est le moment o\u00f9 les entreprises sont d\u00e9sireuses de d\u00e9penser leur budget restant et de planifier l&rsquo;ann\u00e9e \u00e0 venir.&nbsp;<\/p>\n\n\n\n<p>Pour les prestataires, cette p\u00e9riode est riche en possibilit\u00e9s d&rsquo;attirer de nouveaux clients.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-titulo1\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Vous pourriez obtenir 27% d&rsquo;opportunit\u00e9s suppl\u00e9mentaires sur Sortlist<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ea3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>En 2022, le dernier trimestre a connu <strong>une augmentation de 27%<\/strong> du nombre de projets cr\u00e9\u00e9s sur Sortlist par rapport aux deux trimestres pr\u00e9c\u00e9dents. <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<center><iframe loading=\"lazy\" title=\"Nombre de projets cr\u00e9\u00e9s sur Sortlist au cours des 2\u00e8me, 3\u00e8me et 4\u00e8me trimestres 2022\" aria-label=\"Column Chart\" id=\"datawrapper-chart-1K9ck\" src=\"https:\/\/datawrapper.dwcdn.net\/1K9ck\/1\/\" scrolling=\"no\" frameborder=\"0\" style=\"border: none;\" width=\"600\" height=\"400\" data-external=\"1\"><\/iframe><\/center>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Q2 2022 :<\/strong> 13 085 projets publi\u00e9s sur Sortlist&nbsp;<\/li>\n\n\n\n<li><strong>Q3 2022 :<\/strong> 13 430 projets publi\u00e9s sur Sortlist&nbsp;<\/li>\n\n\n\n<li><strong>Q4 2022 :<\/strong> 17 054 projets publi\u00e9s sur Sortlist<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Nous constatons la tendance suivante : les entreprises terminent l&rsquo;ann\u00e9e avec de nouveaux projets et recherchent le partenaire id\u00e9al pour les concr\u00e9tiser avant les vacances d&rsquo;hiver.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-titulo2\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Le Q4 : Un trimestre florissant<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ea3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>La question n&rsquo;est pas de savoir si les entreprises recherchent ou non des prestataires.<\/p>\n\n\n\n<p>Elles le font.<\/p>\n\n\n\n<p>L&rsquo;ann\u00e9e derni\u00e8re, \u00e0 la m\u00eame p\u00e9riode, <strong>une moyenne de 233 000 personnes<\/strong> consultaient nos annuaires chaque mois \u00e0 la recherche d&rsquo;un prestataire.<\/p>\n\n\n\n<p>En comparaison, le trimestre pr\u00e9c\u00e9dent de 2022 a enregistr\u00e9 en moyenne 202 000 visites par mois sur nos annuaires, ce qui repr\u00e9sente <strong>une augmentation de 15% du Q3 au Q4 2022<\/strong>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<center><iframe loading=\"lazy\" title=\"Croissance des visites sur les annuaires de Sortlist aux 3\u00e8me et 4\u00e8me trimestres 2022\" aria-label=\"Column Chart\" id=\"datawrapper-chart-fX5kp\" src=\"https:\/\/datawrapper.dwcdn.net\/fX5kp\/1\/\" scrolling=\"no\" frameborder=\"0\" style=\"border: none;\" width=\"600\" height=\"400\" data-external=\"1\"><\/iframe><\/center>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Si cette m\u00eame tendance se r\u00e9p\u00e8te en 2023, avec <strong>une augmentation du trafic de 15% du Q3 au Q4, nous devrions voir une moyenne de 350 000 visites par mois<\/strong> sur Sortlist.<\/p>\n\n\n\n<p>Et cela ne prend en compte que les donn\u00e9es de nos annuaires. Si nous consid\u00e9rons \u00e9galement le trafic r\u00e9sultant des visites de nos pages d&rsquo;accueil, des profils publics des prestataires et de notre blog, le trafic global de Sortlist <strong>d\u00e9passe constamment 500 000 visites par mois<\/strong>.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-titulo3\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Le bon moment pour investir dans votre visibilit\u00e9<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ea3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>Sur base de nos donn\u00e9es historiques, le dernier trimestre de l&rsquo;ann\u00e9e est le moment id\u00e9al pour investir dans votre visibilit\u00e9. Comme mentionn\u00e9, la question n&rsquo;est pas de savoir si les entreprises recherchent des prestataires ou non.<\/p>\n\n\n\n<p>La v\u00e9ritable question est de savoir <strong>comment \u00eatre visible<\/strong> afin qu&rsquo;elles puissent d\u00e9couvrir vos services et entamer une collaboration avec vous.<\/p>\n\n\n\n<p>Plusieurs \u00e9l\u00e9ments peuvent avoir un impact sur votre visibilit\u00e9. Cet article se concentre sur <strong>le budget id\u00e9al \u00e0 investir dans votre campagne<\/strong> pour augmenter vos conversions et votre ROI sur Sortlist.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-titulo4\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Combien devriez-vous investir pour optimiser votre visibilit\u00e9 sur Sortlist?<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ea3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>Tout d\u00e9pend de :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Votre expertise,<\/li>\n\n\n\n<li>Votre localisation,<\/li>\n\n\n\n<li>Vos concurrents.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En fonction de ces 3 crit\u00e8res, le budget que vous devrez investir pour optimiser votre visibilit\u00e9 sur Sortlist et gagner de nouveaux clients ne sera pas le m\u00eame.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-titulo5\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Votre expertise<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ea3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>Les expertises tr\u00e8s demand\u00e9es n\u00e9cessiteront <strong>un budget plus important<\/strong> pour \u00eatre visibles en haut des annuaires et faire face \u00e0 la concurrence.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<center><iframe loading=\"lazy\" title=\"Nombre de visites mensuelles sur les r\u00e9pertoires sp\u00e9cifiques de Sortlist\" aria-label=\"Pie Chart\" id=\"datawrapper-chart-cw7rq\" src=\"https:\/\/datawrapper.dwcdn.net\/cw7rq\/1\/\" scrolling=\"no\" frameborder=\"0\" style=\"border: none;\" width=\"600\" height=\"589\" data-external=\"1\"><\/iframe><\/center>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Par exemple :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les annuaires de publicit\u00e9 attirent 30 000 visites par mois,<\/li>\n\n\n\n<li>Les annuaires de r\u00e9seaux sociaux attirent 10 000 visites par mois,<\/li>\n\n\n\n<li>Les annuaires de design graphique attirent 16 000 visites par mois,<\/li>\n\n\n\n<li>Les annuaires de branding attirent 7 000 visites par mois,<\/li>\n\n\n\n<li>Etc.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Alors que ces services sont tr\u00e8s demand\u00e9s et offrent plus d&rsquo;opportunit\u00e9s, ils sont \u00e9galement <strong>plus encombr\u00e9s<\/strong> et <strong>n\u00e9cessitent un budget plus \u00e9lev\u00e9<\/strong> pour se d\u00e9marquer des concurrents.<\/p>\n\n\n\n<p>En comparaison :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les annuaires de marketing d&rsquo;influence attirent 2 000 visites par mois,<\/li>\n\n\n\n<li>Les annuaires de strat\u00e9gie de contenu attirent 1 500 visites par mois,<\/li>\n\n\n\n<li>Les annuaires de r\u00e9daction attirent 1 300 visites par mois,<\/li>\n\n\n\n<li>Etc.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ces services, plus niches, attirent moins d&rsquo;attention et n\u00e9cessitent un budget plus modeste pour  y optimiser votre visibilit\u00e9. <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<center><iframe loading=\"lazy\" title=\"Nombre de visites mensuelles sur les r\u00e9pertoires sp\u00e9cifiques de Sortlist\" aria-label=\"Pie Chart\" id=\"datawrapper-chart-w18ZA\" src=\"https:\/\/datawrapper.dwcdn.net\/w18ZA\/1\/\" scrolling=\"no\" frameborder=\"0\" style=\"border: none;\" width=\"600\" height=\"589\" data-external=\"1\"><\/iframe><\/center>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-titulo6\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Votre localisation<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ea3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>La localisation dans laquelle vous prospectez a \u00e9galement un impact sur le budget que vous devrez investir.<\/p>\n\n\n\n<p>Par exemple, les annuaires fran\u00e7ais ont re\u00e7u <strong>37 000 visites en septembre 2023<\/strong>, mais <strong>9 000<\/strong> ont \u00e9t\u00e9 r\u00e9alis\u00e9es <strong>dans les annuaires de Paris<\/strong>, repr\u00e9sentant 25% de part de march\u00e9. Comme on pouvait s&rsquo;y attendre, une agence fran\u00e7aise prospectant \u00e0 Paris doit investir davantage qu&rsquo;une autre agence prospectant dans une ville plus petite.<\/p>\n\n\n\n<p>Il en va de m\u00eame au niveau des pays. Les <strong>annuaires allemands ont re\u00e7u 22 000 visites<\/strong> en septembre 2023, tandis que les<strong> annuaires espagnols en ont re\u00e7u 38 000<\/strong>. Plus un march\u00e9 re\u00e7oit de visites, plus votre budget devra \u00eatre \u00e9lev\u00e9, car la concurrence sera plus forte.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-titulo7\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Vos concurrents<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ea3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>Enfin, le montant que vos concurrents investissent aura \u00e9galement une incidence sur le montant que vous devrez investir dans votre visibilit\u00e9. <strong>Plus vos concurrents investissent, plus vous devrez \u00e9galement investir<\/strong>.<\/p>\n\n\n\n<p>Vous pourrez voir ces informations sur votre tableau de bord Sortlist. Lorsque vous configurez une campagne de visibilit\u00e9 ciblant un annuaire sp\u00e9cifique, nous vous montrerons automatiquement le choix typique de vos concurrents en termes de budget pour vous aider \u00e0 d\u00e9finir combien vous devriez investir pour optimiser votre visibilit\u00e9.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-titulo8\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Optimisez votre strat\u00e9gie de visibilit\u00e9 avec notre outil interactif<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ea3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>Modifiez l&rsquo;expertise et le pays pour <strong>obtenir des donn\u00e9es pertinentes concernant<\/strong> votre march\u00e9 et <strong>adaptez votre strat\u00e9gie<\/strong> pour tirer le meilleur parti de ce dernier trimestre de l&rsquo;ann\u00e9e !<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<center><div class='tableauPlaceholder' id='viz1698314622666' style='position: relative'><noscript><a href='#'><img alt='Visibility Budget Recommendations ' src='https:&#47;&#47;public.tableau.com&#47;static&#47;images&#47;Vi&#47;Visibilitybudgetrecommendation&#47;BudgetRecommendations&#47;1_rss.png' style='border: none' \/><\/a><\/noscript><object class='tableauViz'  style='display:none;'><param name='host_url' value='https%3A%2F%2Fpublic.tableau.com%2F' \/> <param name='embed_code_version' value='3' \/> <param name='site_root' value='' \/><param name='name' value='Visibilitybudgetrecommendation&#47;BudgetRecommendations' \/><param name='tabs' value='no' \/><param name='toolbar' value='yes' \/><param name='static_image' value='https:&#47;&#47;public.tableau.com&#47;static&#47;images&#47;Vi&#47;Visibilitybudgetrecommendation&#47;BudgetRecommendations&#47;1.png' \/> <param name='animate_transition' value='yes' \/><param name='display_static_image' value='yes' \/><param name='display_spinner' value='yes' \/><param name='display_overlay' value='yes' \/><param name='display_count' value='yes' \/><param name='language' value='en-US' \/><param name='filter' value='publish=yes' \/><\/object><\/div>                <script type='text\/javascript'>                    var divElement = document.getElementById('viz1698314622666');                    var vizElement = divElement.getElementsByTagName('object')[0];                    if ( divElement.offsetWidth > 800 ) { vizElement.style.width='800px';vizElement.style.height='427px';} else if ( divElement.offsetWidth > 500 ) { vizElement.style.width='800px';vizElement.style.height='427px';} else { vizElement.style.width='100%';vizElement.style.height='727px';}                     var scriptElement = document.createElement('script');                    scriptElement.src = 'https:\/\/public.tableau.com\/javascripts\/api\/viz_v1.js';                    vizElement.parentNode.insertBefore(scriptElement, vizElement);                <\/script><\/center>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Des questions ? N&rsquo;h\u00e9sitez pas \u00e0 nous contacter pour parler avec un consultant d\u00e9di\u00e9.<\/p>\n\n\n\n<p><a href=\"https:\/\/public.tableau.com\/app\/profile\/celinegoldberg\/viz\/Visibilitybudgetrecommendation\/BudgetRecommendations?publish=yes\" target=\"_blank\" rel=\"noreferrer noopener\">Vous pouvez \u00e9galement acc\u00e9der \u00e0 notre outil en passant par ce lien. <\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":16,"featured_media":2907,"template":"","reports_categories":[11],"class_list":["post-2906","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-rapports-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Optimiser Votre Budget Visibilit\u00e9 Pour Terminer 2023 En 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