{"id":3215,"date":"2024-11-13T16:21:05","date_gmt":"2024-11-13T15:21:05","guid":{"rendered":"https:\/\/www.sortlist.fr\/datahub\/?post_type=reports&#038;p=3215"},"modified":"2024-11-14T10:21:47","modified_gmt":"2024-11-14T09:21:47","slug":"perte-liee-au-mauvais-choix-dagence","status":"publish","type":"reports","link":"https:\/\/www.sortlist.fr\/datahub\/reports\/perte-liee-au-mauvais-choix-dagence\/","title":{"rendered":"Recherche d&rsquo;agence : de mauvaises collaborations co\u00fbteront 300 milliards de dollars \u00e0 l&rsquo;\u00e9conomie en 2025"},"content":{"rendered":"\n<div id=\"section-636a431247ccb\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Dans ce rapport marketing :<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-global\">Travailler avec la mauvaise agence co\u00fbte plus de 300 milliards de dollars<\/a><\/li>\n\n\n\n<li><a href=\"#section-search-look\"><mdspan datatext=\"el1731411977121\" class=\"mdspan-comment\">L\u2019anatomie d\u2019une recherche de prestataire<\/mdspan><\/a><\/li>\n\n\n\n<li><a href=\"#section-cost-of-search\">Le co\u00fbt de la recherche d\u2019agence pour les entreprises : plus de 6,5 milliards de dollars<\/a><\/li>\n\n\n\n<li><a href=\"#section-lost-opportunities\">Le temps, c&rsquo;est de l&rsquo;argent, mais les opportunit\u00e9s perdues repr\u00e9sentent encore plus<\/a><\/li>\n\n\n\n<li><a href=\"#section-conclusion\">Conclusion<\/a><\/li>\n\n\n\n<li><a href=\"#section-methodology\">M\u00e9thodologie<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>300 milliards de dollars.<\/strong> C&rsquo;est ce que le mauvais choix d\u2019un prestataire de services co\u00fbte aux entreprises en 2024. Avec de nouvelles agences qui apparaissent constamment, l&rsquo;IA qui change la donne, et une concurrence f\u00e9roce dans chaque secteur d\u2019activit\u00e9s, un prestataire de services ne garantit pas forc\u00e9ment le succ\u00e8s d\u2019une entreprise. Raison pour laquelle il est important de choisir le bon partenaire.<\/p>\n\n\n\n<p>Selon Nicolas Finet, notre CMO : \u00ab Ces derni\u00e8res ann\u00e9es, le nombre d&rsquo;agences a explos\u00e9, ainsi que le nombre de disciplines (SEO, social media, activation, marketing de contenu). C&rsquo;est un paysage tr\u00e8s confus pour les marques, et savoir avec qui travailler devient, soudainement, un d\u00e9fi difficile \u00e0 relever. \u00bb<\/p>\n\n\n\n<p>Cela signifie qu\u2019avoir le bon partenaire devient rapidement un avantage concurrentiel pour garder une longueur d\u2019avance. C&rsquo;est pour cette raison que la recherche du bon prestataire est cruciale pour votre entreprise.<\/p>\n\n\n\n<p>Seul b\u00e9mol : cette recherche prend du temps, et elle peut co\u00fbter ch\u00e8re si elle est mal r\u00e9alis\u00e9e. Pour comprendre ce que le choix d\u2019un mauvais prestataire de services peut co\u00fbter, nous vous invitons \u00e0 lire la suite de ce rapport.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-global\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(232,237,252);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Travailler avec la mauvaise agence co\u00fbte plus de 300 milliards de dollars<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Les bons prestataires de services sont un atout strat\u00e9gique pour les entreprises du monde entier. En effet, les entreprises s&rsquo;attendent \u00e0 d\u00e9bloquer une croissance de 15% en travaillant avec le bon partenaire.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/1.png\" alt=\"\" class=\"wp-image-3233\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/1.png 500w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/1-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/1-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><figcaption class=\"wp-element-caption\"><em>Source : Enqu\u00eate aupr\u00e8s des entreprises de Sortlist.<\/em><\/figcaption><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Cependant, en moyenne, 25% des collaborations \u00e9chouent dans les six premiers mois.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/partnerships-fail-6-months.png\" alt=\"\" class=\"wp-image-3242\" style=\"width:840px;height:auto\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/partnerships-fail-6-months.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/partnerships-fail-6-months-300x225.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/partnerships-fail-6-months-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Source : Enqu\u00eate aupr\u00e8s des entreprises de Sortlist.<\/em><\/figcaption><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Qu\u2019est-ce que cela signifie pour l\u2019\u00e9conomie mondiale ?<\/p>\n\n\n\n<p>Par pays, nous avons utilis\u00e9 les donn\u00e9es publiques sur les performances \u00e9conomiques et le PIB de plusieurs march\u00e9s et calcul\u00e9 les co\u00fbts d&rsquo;opportunit\u00e9 des entreprises qui recherchent une agence chaque ann\u00e9e.<\/p>\n\n\n\n<p>En particulier, nous avons calcul\u00e9 la croissance attendue en travaillant avec le bon partenaire et la croissance manqu\u00e9e pendant ces six mois perdus pour ceux qui n&rsquo;ont pas trouv\u00e9 le bon partenaire.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/3.png\" alt=\"\" class=\"wp-image-3231\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/3.png 500w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/3-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/3-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/FR-Cost-of-an-agency-search-Pop-stats-1.png\" alt=\"\" class=\"wp-image-3243\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/FR-Cost-of-an-agency-search-Pop-stats-1.png 500w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/FR-Cost-of-an-agency-search-Pop-stats-1-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/FR-Cost-of-an-agency-search-Pop-stats-1-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Vous pouvez le constater par vous-m\u00eame : les enjeux sont \u00e9normes (en France, cela repr\u00e9sente 10,9 milliards de dollars).<\/p>\n\n\n\n<p>Nous avons donc \u00e9tudi\u00e9 le processus de recherche d\u2019agence \u00e0 travers des donn\u00e9es externes, des donn\u00e9es internes et des enqu\u00eates aupr\u00e8s des entreprises pour mieux comprendre plusieurs \u00e9l\u00e9ments :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>o\u00f9 les entreprises recherchent-elles,&nbsp;<\/li>\n\n\n\n<li>qui dans l&rsquo;entreprise effectue la recherche,&nbsp;<\/li>\n\n\n\n<li>combien de temps est consacr\u00e9 \u00e0 chaque \u00e9tape de la recherche d\u2019agence.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-search-look\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(241,237,234);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\"><mdspan datatext=\"el1731411977121\" class=\"mdspan-comment\">L\u2019anatomie d\u2019une recherche de prestataire<\/mdspan><\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Chaque ann\u00e9e, environ 7 152 345 entreprises dans le monde recherchent un prestataire pour les aider \u00e0 d\u00e9velopper leur activit\u00e9.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/2.png\" alt=\"\" class=\"wp-image-3232\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/2.png 500w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/2-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/2-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><figcaption class=\"wp-element-caption\"><em>Source : Ahrefs, donn\u00e9es internes de Sortlist et donn\u00e9es de la Banque mondiale<\/em>.<\/figcaption><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Parmi celles qui travaillent r\u00e9guli\u00e8rement avec des prestataires, 63% ont recherch\u00e9 un prestataire au cours des six derniers mois.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/searches-in-last-months-3.png\" alt=\"\" class=\"wp-image-3249\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/searches-in-last-months-3.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/searches-in-last-months-3-300x225.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/searches-in-last-months-3-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Source : Enqu\u00eate aupr\u00e8s des entreprises de Sortlist.<\/em><\/figcaption><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>En moyenne, les entreprises qui travaillent r\u00e9guli\u00e8rement avec des prestataires externes en recherchent un nouveau tous les neuf mois.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/5.png\" alt=\"\" class=\"wp-image-3229\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/5.png 500w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/5-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/5-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\"><mdspan datatext=\"el1731412039085\" class=\"mdspan-comment\">Trouver la correspondance parfaite : comment les entreprises recherchent des prestataires<\/mdspan><\/h3>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Parmi celles qui recherchent, 65% ont utilis\u00e9 Google. Et 18% disent rechercher des prestataires lors d&rsquo;\u00e9v\u00e9nements de networking.<br>Seulement 6% recherchent via les r\u00e9seaux sociaux et le bouche-\u00e0-oreille.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/ways-of-search.png\" alt=\"\" class=\"wp-image-3240\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/ways-of-search.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/ways-of-search-300x225.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/ways-of-search-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Source : Enqu\u00eate aupr\u00e8s des entreprises de Sortlist.<\/em><\/figcaption><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\"><mdspan datatext=\"el1731412018603\" class=\"mdspan-comment\">Le temps continue de s\u2019\u00e9couler pendant la recherche<\/mdspan><\/h3>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>En ce qui concerne le temps consacr\u00e9 \u00e0 la recherche, chaque personne y consacre en moyenne 15 heures de temps actif.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/7.png\" alt=\"\" class=\"wp-image-3227\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/7.png 500w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/7-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/7-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En moyenne, c&rsquo;est l&rsquo;\u00e9tape finale de prise de d\u00e9cision qui prend le plus de temps, environ 3 heures et 36 minutes de temps actif.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/search-steps.png\" alt=\"\" class=\"wp-image-3239\" style=\"width:840px;height:auto\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/search-steps.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/search-steps-300x225.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/search-steps-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Source : Enqu\u00eate aupr\u00e8s des entreprises de Sortlist.<\/em><\/figcaption><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Dans le cadre des 7 152 345 entreprises en recherche de prestataires, 15 heures de recherche totale \u00e9quivalent \u00e0 un total de 107 285 175 heures de recherche par an. Cela signifie que, dans le monde entier, les entreprises perdent 638 600 semaines de travail chaque ann\u00e9e \u00e0 chercher un prestataire.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/6.png\" alt=\"\" class=\"wp-image-3228\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/6.png 500w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/6-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/6-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En observant le temps pass\u00e9 et le taux de succ\u00e8s, il y a peu de corr\u00e9lation entre le temps consacr\u00e9 \u00e0 la recherche et le succ\u00e8s futur de la collaboration.<br>Ceux dont le taux de r\u00e9ussite d\u00e9passe 90% passent en fait 32% moins de temps \u00e0 chercher leur prestataire que ceux qui ont un taux de r\u00e9ussite de 50% ou moins. Cela montre que c\u2019est l&rsquo;exp\u00e9rience, les connaissances et le r\u00e9seau qui influencent le plus le succ\u00e8s d\u2019une collaboration, et non le temps pass\u00e9 \u00e0 rechercher un prestataire.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/time-spent-success-rate.png\" alt=\"\" class=\"wp-image-3238\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/time-spent-success-rate.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/time-spent-success-rate-300x225.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/time-spent-success-rate-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En d&rsquo;autres termes, ceux qui ont un taux de r\u00e9ussite de 90 % consacrent leur temps de la mani\u00e8re suivante :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Recherche initiale et constitution d&rsquo;une liste restreinte : <\/strong>+0,84 %<\/li>\n\n\n\n<li><strong>Contacter les agences : <\/strong>-38,54 %<\/li>\n\n\n\n<li><strong>Organiser et assister aux r\u00e9unions avec les agences : &#8211;<\/strong>59,86 %<\/li>\n\n\n\n<li><strong>\u00c9valuer les agences et alignement avec les parties prenantes :<\/strong> -40,93 %<\/li>\n\n\n\n<li><strong>Processus de d\u00e9cision final :<\/strong> -32,75 %<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/time-spent-success-rate-2.png\" alt=\"\" class=\"wp-image-3236\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/time-spent-success-rate-2.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/time-spent-success-rate-2-300x225.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/time-spent-success-rate-2-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Dans l&rsquo;ensemble, il y a une diminution moyenne de 31,55% du temps consacr\u00e9 \u00e0 toutes les \u00e9tapes.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Pour les entreprises de secteur technologique et financier, le processus prend 18% de temps en plus, mais il est \u00e0 noter que la recherche initiale elle-m\u00eame prend 5 % de temps en plus (4,7 heures de recherche active), en raison d&rsquo;exigences techniques et r\u00e9glementaires plus strictes.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/8.png\" alt=\"\" class=\"wp-image-3226\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/8.png 500w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/8-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/8-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\">Qui est \u00e0 la recherche : principalement les op\u00e9rations et la C-suite<\/h3>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Parmi ceux qui recherchent un prestataire chaque ann\u00e9e, presque la moiti\u00e9 appartient au d\u00e9partement des op\u00e9rations de leur entreprise. Et \u00e0 peine 1 sur 5 sont des cadres de niveau C (PDG, directeurs marketing, directeurs financiers, etc.).<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/people-searching.png\" alt=\"\" class=\"wp-image-3237\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/people-searching.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/people-searching-300x225.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/people-searching-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Source : Enqu\u00eate aupr\u00e8s des entreprises de Sortlist.<\/em><\/figcaption><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-cost-of-search\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(247,228,222);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Le co\u00fbt de la recherche d\u2019agence pour les entreprises : plus de 6,5 milliards de dollars<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Comme vous l&rsquo;avez vu, le co\u00fbt de la recherche est directement li\u00e9 aux personnes qui la r\u00e9alisent. Ainsi, en nous concentrant sur les co\u00fbts pour chaque personne effectuant la recherche, nous pouvons avoir une id\u00e9e plus claire de la quantit\u00e9 de temps perdu pour chaque recherche mal effectu\u00e9e.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Titre du poste<\/strong><\/td><td><strong>Co\u00fbt salarial (salaires d\u00e9pens\u00e9s pour une recherche de 15 heures, en USD$)<\/strong><\/td><\/tr><tr><td>PDG<\/td><td>1.376,23<\/td><\/tr><tr><td>Directeur marketing (CMO)<\/td><td>1.370,66<\/td><\/tr><tr><td>Responsable de la communication<\/td><td>764,01<\/td><\/tr><tr><td>Directeur financier (CFO)<\/td><td>1.443<\/td><\/tr><tr><td>Directeur informatique (IT Director)<\/td><td>1.259,61<\/td><\/tr><tr><td>Responsable des achats<\/td><td>881,01<\/td><\/tr><tr><td>Chef de projet<\/td><td>838,96<\/td><\/tr><tr><td>Responsable marketing<\/td><td>728,91<\/td><\/tr><tr><td>Responsable du d\u00e9veloppement commercial<\/td><td>795,99<\/td><\/tr><tr><td>Responsable de marque<\/td><td>830,7<\/td><\/tr><tr><td>Directeur commercial<\/td><td>974,71<\/td><\/tr><tr><td>Directeur de la cr\u00e9ation<\/td><td>1.083,81<\/td><\/tr><tr><td>Responsable des op\u00e9rations<\/td><td>702,99<\/td><\/tr><tr><td>Responsable de compte<\/td><td>670,44<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En prenant une moyenne des employ\u00e9s, nous avons constat\u00e9 que la recherche d&rsquo;une agence co\u00fbte environ 61 dollars par heure aux entreprises. En 15 heures, cela repr\u00e9sente 915 dollars.<br>Pour les 7,1 millions d&rsquo;entreprises recherchant un prestataire au niveau mondial, ces 915 dollars s&rsquo;additionnent pour atteindre 6,5 milliards de dollars (exactement 6 544 395 675 dollars) pour chaque recherche et collaboration non productive.<\/p>\n\n\n\n<p>Donc, si nous regardons l\u2019image compl\u00e8te :<\/p>\n\n\n\n<p>6,5 milliards de dollars en co\u00fbts salariaux pendant la recherche + 375 milliards de dollars en co\u00fbts d\u2019opportunit\u00e9 pour la croissance<\/p>\n\n\n\n<p>= 382 milliards de dollars (exactement 381 795 850 781 $) pour les entreprises qui ne recherchent pas efficacement.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Si nous divisons cela par les 7,1 millions d\u2019entreprises effectuant ces recherches, nous constaterons que cela co\u00fbte environ 53 381 $ par entreprise.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/FR-Cost-of-an-agency-search-Pop-stats-2.png\" alt=\"\" class=\"wp-image-3247\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/FR-Cost-of-an-agency-search-Pop-stats-2.png 500w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/FR-Cost-of-an-agency-search-Pop-stats-2-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/FR-Cost-of-an-agency-search-Pop-stats-2-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-lost-opportunities\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(231,244,238);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Le temps, c&rsquo;est de l&rsquo;argent, mais les opportunit\u00e9s perdues repr\u00e9sentent encore plus<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Lors de la recherche d&rsquo;un prestataire, il peut \u00eatre tentant de privil\u00e9gier la rapidit\u00e9 avant tout. Apr\u00e8s tout, plus vite vous s\u00e9lectionnez un prestataire, plus vite vous pouvez lancer vos projets. Mais bien qu&rsquo;il soit ind\u00e9niablement important d&rsquo;acc\u00e9l\u00e9rer le processus de recherche, il est crucial de ne pas sacrifier la qualit\u00e9. L&rsquo;impact financier r\u00e9el ne r\u00e9side pas seulement dans le temps pass\u00e9 \u00e0 chercher, mais aussi dans les opportunit\u00e9s perdues en ne collaborant pas avec le bon prestataire.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/8-1.png\" alt=\"\" class=\"wp-image-3235\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/8-1.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/8-1-300x225.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/8-1-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Choisir la bonne agence est plus qu\u2019une simple t\u00e2che \u00e0 cocher sur votre liste de choses \u00e0 faire : c\u2019est une d\u00e9cision strat\u00e9gique qui peut influencer de mani\u00e8re significative la trajectoire de votre entreprise. Un partenariat inadapt\u00e9 peut entra\u00eener des retards de projet, des r\u00e9sultats m\u00e9diocres, voire nuire \u00e0 la r\u00e9putation de votre marque. Ces revers ne vous co\u00fbtent pas seulement du temps ; ils vous co\u00fbtent des opportunit\u00e9s pr\u00e9cieuses de croissance, de revenus et d&rsquo;avantages concurrentiels.<\/p>\n\n\n\n<p>En d&rsquo;autres termes, l&rsquo;objectif ultime est de tirer profit de votre temps en obtenant un partenariat qui propulse votre entreprise. Car en affaires, les opportunit\u00e9s manqu\u00e9es co\u00fbtent souvent plus cher que le temps investi pour les saisir.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-conclusion\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(232,237,252);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Conclusion<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Les enjeux n&rsquo;ont jamais \u00e9t\u00e9 aussi \u00e9lev\u00e9s lorsqu&rsquo;il s&rsquo;agit de choisir le bon prestataire. Le nombre d&rsquo;agences et la complexit\u00e9 li\u00e9e aux nouvelles technologies, telles que l&rsquo;IA, rendent ce processus non seulement intimidant, mais aussi lourd de cons\u00e9quences financi\u00e8res.<\/p>\n\n\n\n<p>On ne peut pas n\u00e9gliger les co\u00fbts d&rsquo;opportunit\u00e9 importants : les revenus et la croissance manqu\u00e9s \u00e0 cause d&rsquo;un temps de recherche excessif. Et les risques de partenariat avec la mauvaise agence peuvent entra\u00eener des \u00e9checs de projet, des ressources gaspill\u00e9es, et un recul dans l&rsquo;atteinte de vos objectifs commerciaux.<\/p>\n\n\n\n<p>Chaque heure pass\u00e9e \u00e0 une recherche inefficace est une heure non investie dans des initiatives strat\u00e9giques qui stimulent la croissance, et chaque partenariat mal align\u00e9 est un obstacle \u00e0 votre r\u00e9ussite.<\/p>\n\n\n\n<p>C&rsquo;est ici que Sortlist entre en jeu. Avec Sortlist, vous simplifiez le processus de s\u00e9lection d&rsquo;agence en acc\u00e9dant \u00e0 une liste de prestataires de services hautement performants, adapt\u00e9s \u00e0 vos besoins sp\u00e9cifiques. Gr\u00e2ce \u00e0 notre expertise et un algorithme de matching avanc\u00e9, nous vous aidons \u00e0 faire le bon choix rapidement.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-methodology\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(241,237,234);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">M\u00e9thodologie<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ce rapport est le r\u00e9sultat d\u2019enqu\u00eates men\u00e9es entre le 8 octobre et le 22 octobre 2024, aupr\u00e8s de 500 entreprises concernant leurs habitudes et d\u00e9lais de recherche d\u2019agences et de prestataires. Les r\u00e9ponses sont anonymes.<\/p>\n\n\n\n<p>Ce rapport utilise \u00e9galement des donn\u00e9es internes de Sortlist concernant le nombre de projets re\u00e7us sur sa plateforme, ainsi que des donn\u00e9es de recherche externes provenant de Google et Ahrefs, des donn\u00e9es publiques de la Banque mondiale, du Guide des salaires d\u2019Indeed, des donn\u00e9es publiques du site Web du gouvernement du Royaume-Uni, de l\u2019Institut national de la statistique et des \u00e9tudes \u00e9conomiques en France et en Espagne, ainsi que des donn\u00e9es du Syst\u00e8me de classification des industries de l\u2019Am\u00e9rique du Nord.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":102,"featured_media":3223,"template":"","reports_categories":[11],"class_list":["post-3215","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-rapports-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Recherche d&#039;agence : de mauvaises collaborations co\u00fbteront 300 milliards de dollars \u00e0 l&#039;\u00e9conomie en 2025 - Data Hub<\/title>\n<meta name=\"description\" content=\"\u00c9tude sur la perte li\u00e9e au mauvais choix d\u2019agence : analyse des co\u00fbts de recherche d\u2019une agence pour les entreprises.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sortlist.fr\/datahub\/reports\/perte-liee-au-mauvais-choix-dagence\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Recherche d&#039;agence : de mauvaises collaborations co\u00fbteront 300 milliards de dollars \u00e0 l&#039;\u00e9conomie en 2025 - Data Hub\" \/>\n<meta property=\"og:description\" content=\"\u00c9tude sur la perte li\u00e9e au mauvais choix d\u2019agence : analyse des co\u00fbts de recherche d\u2019une agence pour les entreprises.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sortlist.fr\/datahub\/reports\/perte-liee-au-mauvais-choix-dagence\/\" \/>\n<meta property=\"og:site_name\" content=\"Data Hub\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-14T09:21:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/agency-search-cost-data-hub-cover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sortlist.fr\\\/datahub\\\/reports\\\/perte-liee-au-mauvais-choix-dagence\\\/\",\"url\":\"https:\\\/\\\/www.sortlist.fr\\\/datahub\\\/reports\\\/perte-liee-au-mauvais-choix-dagence\\\/\",\"name\":\"Recherche d'agence : de mauvaises collaborations co\u00fbteront 300 milliards de dollars \u00e0 l'\u00e9conomie en 2025 - Data Hub\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sortlist.fr\\\/datahub\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sortlist.fr\\\/datahub\\\/reports\\\/perte-liee-au-mauvais-choix-dagence\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sortlist.fr\\\/datahub\\\/reports\\\/perte-liee-au-mauvais-choix-dagence\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/18\\\/2024\\\/11\\\/agency-search-cost-data-hub-cover.png\",\"datePublished\":\"2024-11-13T15:21:05+00:00\",\"dateModified\":\"2024-11-14T09:21:47+00:00\",\"description\":\"\u00c9tude sur la perte li\u00e9e au mauvais choix d\u2019agence : analyse des co\u00fbts de recherche d\u2019une agence pour les entreprises.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sortlist.fr\\\/datahub\\\/reports\\\/perte-liee-au-mauvais-choix-dagence\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sortlist.fr\\\/datahub\\\/reports\\\/perte-liee-au-mauvais-choix-dagence\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.sortlist.fr\\\/datahub\\\/reports\\\/perte-liee-au-mauvais-choix-dagence\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/18\\\/2024\\\/11\\\/agency-search-cost-data-hub-cover.png\",\"contentUrl\":\"https:\\\/\\\/cdn.blog.production.sortlist.cloud\\\/wp-content\\\/uploads\\\/sites\\\/18\\\/2024\\\/11\\\/agency-search-cost-data-hub-cover.png\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sortlist.fr\\\/datahub\\\/reports\\\/perte-liee-au-mauvais-choix-dagence\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.sortlist.fr\\\/datahub\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Raports\",\"item\":\"https:\\\/\\\/www.sortlist.fr\\\/datahub\\\/reports\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Recherche d&#8217;agence : de mauvaises collaborations co\u00fbteront 300 milliards de dollars \u00e0 l&#8217;\u00e9conomie en 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sortlist.fr\\\/datahub\\\/#website\",\"url\":\"https:\\\/\\\/www.sortlist.fr\\\/datahub\\\/\",\"name\":\"Data Hub\",\"description\":\"Transformer les chiffres marketing et B2B en rapports accessibles\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.sortlist.fr\\\/datahub\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Recherche d'agence : de mauvaises collaborations co\u00fbteront 300 milliards de dollars \u00e0 l'\u00e9conomie en 2025 - Data Hub","description":"\u00c9tude sur la perte li\u00e9e au mauvais choix d\u2019agence : analyse des co\u00fbts de recherche d\u2019une agence pour les entreprises.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sortlist.fr\/datahub\/reports\/perte-liee-au-mauvais-choix-dagence\/","og_locale":"fr_FR","og_type":"article","og_title":"Recherche d'agence : de mauvaises collaborations co\u00fbteront 300 milliards de dollars \u00e0 l'\u00e9conomie en 2025 - Data Hub","og_description":"\u00c9tude sur la perte li\u00e9e au mauvais choix d\u2019agence : analyse des co\u00fbts de recherche d\u2019une agence pour les entreprises.","og_url":"https:\/\/www.sortlist.fr\/datahub\/reports\/perte-liee-au-mauvais-choix-dagence\/","og_site_name":"Data Hub","article_modified_time":"2024-11-14T09:21:47+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/agency-search-cost-data-hub-cover.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.sortlist.fr\/datahub\/reports\/perte-liee-au-mauvais-choix-dagence\/","url":"https:\/\/www.sortlist.fr\/datahub\/reports\/perte-liee-au-mauvais-choix-dagence\/","name":"Recherche d'agence : de mauvaises collaborations co\u00fbteront 300 milliards de dollars \u00e0 l'\u00e9conomie en 2025 - Data Hub","isPartOf":{"@id":"https:\/\/www.sortlist.fr\/datahub\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sortlist.fr\/datahub\/reports\/perte-liee-au-mauvais-choix-dagence\/#primaryimage"},"image":{"@id":"https:\/\/www.sortlist.fr\/datahub\/reports\/perte-liee-au-mauvais-choix-dagence\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/agency-search-cost-data-hub-cover.png","datePublished":"2024-11-13T15:21:05+00:00","dateModified":"2024-11-14T09:21:47+00:00","description":"\u00c9tude sur la perte li\u00e9e au mauvais choix d\u2019agence : analyse des co\u00fbts de recherche d\u2019une agence pour les entreprises.","breadcrumb":{"@id":"https:\/\/www.sortlist.fr\/datahub\/reports\/perte-liee-au-mauvais-choix-dagence\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sortlist.fr\/datahub\/reports\/perte-liee-au-mauvais-choix-dagence\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.sortlist.fr\/datahub\/reports\/perte-liee-au-mauvais-choix-dagence\/#primaryimage","url":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/agency-search-cost-data-hub-cover.png","contentUrl":"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/11\/agency-search-cost-data-hub-cover.png","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/www.sortlist.fr\/datahub\/reports\/perte-liee-au-mauvais-choix-dagence\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sortlist.fr\/datahub\/"},{"@type":"ListItem","position":2,"name":"Raports","item":"https:\/\/www.sortlist.fr\/datahub\/reports\/"},{"@type":"ListItem","position":3,"name":"Recherche d&#8217;agence : de mauvaises collaborations co\u00fbteront 300 milliards de dollars \u00e0 l&#8217;\u00e9conomie en 2025"}]},{"@type":"WebSite","@id":"https:\/\/www.sortlist.fr\/datahub\/#website","url":"https:\/\/www.sortlist.fr\/datahub\/","name":"Data Hub","description":"Transformer les chiffres marketing et B2B en rapports accessibles","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sortlist.fr\/datahub\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/www.sortlist.fr\/datahub\/wp-json\/wp\/v2\/reports\/3215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sortlist.fr\/datahub\/wp-json\/wp\/v2\/reports"}],"about":[{"href":"https:\/\/www.sortlist.fr\/datahub\/wp-json\/wp\/v2\/types\/reports"}],"author":[{"embeddable":true,"href":"https:\/\/www.sortlist.fr\/datahub\/wp-json\/wp\/v2\/users\/102"}],"version-history":[{"count":14,"href":"https:\/\/www.sortlist.fr\/datahub\/wp-json\/wp\/v2\/reports\/3215\/revisions"}],"predecessor-version":[{"id":3255,"href":"https:\/\/www.sortlist.fr\/datahub\/wp-json\/wp\/v2\/reports\/3215\/revisions\/3255"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sortlist.fr\/datahub\/wp-json\/wp\/v2\/media\/3223"}],"wp:attachment":[{"href":"https:\/\/www.sortlist.fr\/datahub\/wp-json\/wp\/v2\/media?parent=3215"}],"wp:term":[{"taxonomy":"reports_categories","embeddable":true,"href":"https:\/\/www.sortlist.fr\/datahub\/wp-json\/wp\/v2\/reports_categories?post=3215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}