{"id":3256,"date":"2024-12-30T13:55:15","date_gmt":"2024-12-30T12:55:15","guid":{"rendered":"https:\/\/www.sortlist.fr\/datahub\/?post_type=reports&#038;p=3256"},"modified":"2025-01-07T17:03:06","modified_gmt":"2025-01-07T16:03:06","slug":"externalisation-services-statistiques","status":"publish","type":"reports","link":"https:\/\/www.sortlist.fr\/datahub\/reports\/externalisation-services-statistiques\/","title":{"rendered":"Comment les entreprises fran\u00e7aises investissent dans les talents, la technologie et la digitalisation 2.0"},"content":{"rendered":"\n<div id=\"section-636a431247ccb\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Alors que 2024 touche \u00e0 sa fin, les entreprises fran\u00e7aises investissent <strong>plus que jamais<\/strong> dans leurs marques, port\u00e9es par l\u2019acc\u00e9l\u00e9ration de la <strong>digitalisation<\/strong> et l\u2019adoption de <strong>l\u2019intelligence artificielle<\/strong>, quel que soit leur secteur ou leur taille.<\/p>\n\n\n\n<p>Au niveau mondial, les pressions financi\u00e8res poussent les entreprises \u00e0 faire plus avec moins, positionnant <strong>l\u2019externalisation<\/strong> comme un levier essentiel pour rester comp\u00e9titives et adopter les nouvelles technologies.<br>Dans ce rapport, nous avons analys\u00e9 <strong>plus de 100 000 projets issus de la plateforme Sortlist, publi\u00e9s l&rsquo;ann\u00e9e derni\u00e8re dans plus de 50 secteurs<\/strong>, afin de fournir une vue pr\u00e9cise, fond\u00e9e sur des donn\u00e9es, et globale de la mani\u00e8re dont les entreprises investissent.<\/p>\n\n\n\n<p>D\u00e9couvrez ci-dessous comment ces strat\u00e9gies ont fa\u00e7onn\u00e9 2024 et quelles tendances d\u00e9finiront 2025.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">R\u00e9sum\u00e9 ex\u00e9cutif<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>Acc\u00e9l\u00e9ration de la digitalisation et de l\u2019IA<\/strong> : Les entreprises fran\u00e7aises, tous secteurs confondus, adoptent ces technologies pour optimiser leurs processus et renforcer leur comp\u00e9titivit\u00e9.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>Externalisation en hausse<\/strong> : Face \u00e0 des pressions financi\u00e8res mondiales, l\u2019externalisation devient un levier strat\u00e9gique pour adopter des solutions technologiques et maximiser le ROI.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>Tendances marquantes<\/strong> : Forte croissance des projets en d\u00e9veloppement logiciel (+1,5x, budgets x10), marketing vid\u00e9o (+100%) et growth marketing (+184%, budgets doubl\u00e9s), port\u00e9e par l\u2019adoption de technologies low-code, no-code et IA, malgr\u00e9 des contraintes budg\u00e9taires.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>Secteurs en \u00e9volution<\/strong> : Baisse de l\u2019externalisation dans la sant\u00e9 (-3,28%) due \u00e0 des contraintes budg\u00e9taires, tandis que le luxe progresse (+13,51%) pour r\u00e9pondre aux nouvelles attentes des consommateurs et innover.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>R\u00f4le des PME<\/strong> : En 2025, 75% des demandes en IA proviendront de PME (&lt;50 employ\u00e9s), cherchant \u00e0 automatiser leurs processus tout en restant comp\u00e9titives.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>R\u00e9partition g\u00e9ographique<\/strong> : Paris reste central, mais Bordeaux, Lyon, Nantes et Strasbourg se distinguent comme hubs sp\u00e9cialis\u00e9s dans le digital, le SEO, le design et la publicit\u00e9.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>Impact \u00e9conomique global<\/strong> : Les entreprises fran\u00e7aises se tournent de plus en plus vers l\u2019externalisation pour r\u00e9duire les risques, optimiser les ressources et soutenir leur croissance dans un environnement incertain.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>Perspectives pour 2025<\/strong> : Une adoption accrue de l\u2019IA, des exp\u00e9riences personnalis\u00e9es et une demande croissante pour des solutions externalis\u00e9es scalables.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-menu\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(246,248,254);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Dans ce rapport marketing :<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a style=\"color: #200DF2;\" href=\"#section-france\">L\u2019innovation en France continue d\u2019acc\u00e9l\u00e9rer<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-expertises\" style=\"color: #200DF2;\">Expertises en croissance<\/a><\/li>\n\n\n\n<li><a href=\"#section-secteur\" style=\"color: #200DF2;\">Tendances par secteur : de 2023 \u00e0 2024<\/a><\/li>\n\n\n\n<li><a style=\"color: #200DF2;\" href=\"#section-essor\">Comp\u00e9tences en plein essor<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-ville\" style=\"color: #200DF2;\">Le paysage des agences par ville<\/a><\/li>\n\n\n\n<li><a style=\"color: #200DF2;\" href=\"#section-versus\">Interne vs. externalisation : laquelle pr\u00e9domine pour r\u00e9duire les risques ?<\/a><\/li>\n\n\n\n<li><a href=\"#section-conclusion\" style=\"color: #200DF2;\">Conclusion<\/a><\/li>\n\n\n\n<li><a href=\"#section-methodology\" style=\"color: #200DF2;\">M\u00e9thodologie<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"section-france\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">L\u2019innovation en France continue d\u2019acc\u00e9l\u00e9rer<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En France, le marketing vid\u00e9o, le d\u00e9veloppement logiciel et le growth marketing enregistrent une croissance soutenue.<\/p>\n\n\n\n<p>Les <strong>augmentations significatives des budgets<\/strong>, notamment dans le d\u00e9veloppement logiciel, traduisent un virage vers des projets complexes et \u00e0 forte valeur ajout\u00e9e. Parall\u00e8lement, l\u2019innovation et le growth marketing t\u00e9moignent d\u2019une \u00e9volution vers des solutions technologiques con\u00e7ues pour stimuler la croissance des entreprises.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!DOCTYPE html>\n<html lang=\"fr\">\n<head>\n<title>Expertise Ranking Table<\/title>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600;700&#038;display=swap\" rel=\"stylesheet\">\n<style>\n    table {\n        width: 100%;\n        border-collapse: collapse;\n        font-family: 'Inter', sans-serif;\n        font-size: 14px;\n        color: #333;\n    }\n    th {\n        background-color: #020219;\n        color: #FFF;\n        font-weight: bold;\n        text-transform: uppercase;\n        text-align: center;\n        padding: 12px;\n    }\n    td {\n        padding: 12px;\n        text-align: center;\n        border-bottom: 1px solid #ddd;\n    }\n    tr:nth-child(even) {\n        background-color: #FBFAF9;\n    }\n    .rank-circle {\n        display: inline-block;\n        width: 30px;\n        height: 30px;\n        line-height: 30px;\n        background-color: #E6DFDA;\n        color: #000;\n        border-radius: 50%;\n        text-align: center;\n        font-weight: bold;\n    }\n    .left-align {\n        text-align: left;\n        padding-left: 20px;\n    }\n    .green {\n        color: green;\n        font-weight: bold;\n    }\n    .red {\n        color: red;\n        font-weight: bold;\n    }\n    .grey {\n        color: grey;\n        font-weight: bold;\n    }\n<\/style>\n<\/head>\n<body>\n<table>\n    <thead>\n        <tr>\n            <th>Classement<\/th>\n            <th>Expertise<\/th>\n            <th>Croissance YOY<\/th>\n            <th>Changement de budget<\/th>\n            <th>Changement de classement<\/th>\n        <\/tr>\n    <\/thead>\n    <tbody>\n        <tr>\n            <td><span class=\"rank-circle\">1<\/span><\/td>\n            <td class=\"left-align\">Cr\u00e9ation de site web<\/td>\n            <td class=\"green\">59,36%<\/td>\n            <td class=\"red\">-24,94%<\/td>\n            <td><span class=\"grey\">=<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">2<\/span><\/td>\n            <td class=\"left-align\">Marketing<\/td>\n            <td class=\"green\">127,31%<\/td>\n            <td class=\"green\">18,25%<\/td>\n            <td><span class=\"green\">\u2191 7<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">3<\/span><\/td>\n            <td class=\"left-align\">Branding &#038; Positioning<\/td>\n            <td class=\"green\">42,34%<\/td>\n            <td class=\"red\">-46,55%<\/td>\n            <td><span class=\"grey\">=<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">4<\/span><\/td>\n            <td class=\"left-align\">Production Vid\u00e9o<\/td>\n            <td class=\"green\">105,04%<\/td>\n            <td class=\"red\">-53,44%<\/td>\n            <td><span class=\"green\">\u2191 8<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">5<\/span><\/td>\n            <td class=\"left-align\">\u00c9v\u00e9nementiel<\/td>\n            <td class=\"green\">25,44%<\/td>\n            <td class=\"red\">-56,14%<\/td>\n            <td><span class=\"green\">\u2191 2<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">6<\/span><\/td>\n            <td class=\"left-align\">Application Web<\/td>\n            <td class=\"green\">40,02%<\/td>\n            <td class=\"red\">-2,89%<\/td>\n            <td><span class=\"green\">\u2191 4<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">7<\/span><\/td>\n            <td class=\"left-align\">Design Graphic<\/td>\n            <td class=\"green\">13,73%<\/td>\n            <td class=\"red\">-20,41%<\/td>\n            <td><span class=\"red\">\u2193 1<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">8<\/span><\/td>\n            <td class=\"left-align\">Strat\u00e9gie Digitale<\/td>\n            <td class=\"red\">-20,84%<\/td>\n            <td class=\"green\">5,85%<\/td>\n            <td><span class=\"red\">\u2193 6<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">9<\/span><\/td>\n            <td class=\"left-align\">Publicit\u00e9 en ligne<\/td>\n            <td class=\"green\">31,07%<\/td>\n            <td class=\"red\">-8,05%<\/td>\n            <td><span class=\"green\">\u2191 2<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">10<\/span><\/td>\n            <td class=\"left-align\">Publicit\u00e9<\/td>\n            <td class=\"red\">-1,57%<\/td>\n            <td class=\"red\">-5,96%<\/td>\n            <td><span class=\"red\">\u2193 6<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">11<\/span><\/td>\n            <td class=\"left-align\">Mobile App<\/td>\n            <td class=\"green\">2,61%<\/td>\n            <td class=\"red\">-36,16%<\/td>\n            <td><span class=\"red\">\u2193 3<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">12<\/span><\/td>\n            <td class=\"left-align\">Social Media<\/td>\n            <td class=\"red\">-11,56%<\/td>\n            <td class=\"red\">-56,33%<\/td>\n            <td><span class=\"red\">\u2193 7<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">13<\/span><\/td>\n            <td class=\"left-align\">E-commerce<\/td>\n            <td class=\"green\">37,84%<\/td>\n            <td class=\"red\">-27,15%<\/td>\n            <td><span class=\"grey\">=<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">14<\/span><\/td>\n            <td class=\"left-align\">SEO<\/td>\n            <td class=\"green\">67,59%<\/td>\n            <td class=\"red\">-29,21%<\/td>\n            <td><span class=\"green\">\u2191 2<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">15<\/span><\/td>\n            <td class=\"left-align\">Relations Publiques (RP)<\/td>\n            <td class=\"green\">18,08%<\/td>\n            <td class=\"red\">-34,53%<\/td>\n            <td><span class=\"red\">\u2193 1<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">16<\/span><\/td>\n            <td class=\"left-align\">Marketing d\u2019Influence<\/td>\n            <td class=\"green\">69,18%<\/td>\n            <td class=\"green\">12,16%<\/td>\n            <td><span class=\"green\">\u2191 2<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">17<\/span><\/td>\n            <td class=\"left-align\">Email Marketing<\/td>\n            <td class=\"red\">-14,10%<\/td>\n            <td class=\"green\">138,58%<\/td>\n            <td><span class=\"red\">\u2193 2<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">18<\/span><\/td>\n            <td class=\"left-align\">Strat\u00e9gie de Contenu<\/td>\n            <td class=\"green\">9,31%<\/td>\n            <td class=\"red\">-61,35%<\/td>\n            <td><span class=\"green\">\u2191 1<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">19<\/span><\/td>\n            <td class=\"left-align\">3D<\/td>\n            <td class=\"red\">-42,58%<\/td>\n            <td class=\"red\">-82,69%<\/td>\n            <td><span class=\"red\">\u2193 2<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">20<\/span><\/td>\n            <td class=\"left-align\">Innovation<\/td>\n            <td class=\"green\">269,40%<\/td>\n            <td class=\"green\">50,68%<\/td>\n            <td><span class=\"green\">\u2191 8<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">21<\/span><\/td>\n            <td class=\"left-align\">Ergonomie (UX\/UI)<\/td>\n            <td class=\"green\">17,75%<\/td>\n            <td class=\"red\">-62,01%<\/td>\n            <td><span class=\"grey\">=<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">22<\/span><\/td>\n            <td class=\"left-align\">Motion Design<\/td>\n            <td class=\"green\">46,16%<\/td>\n            <td class=\"red\">-64,28%<\/td>\n            <td><span class=\"grey\">=<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">23<\/span><\/td>\n            <td class=\"left-align\">Growth Marketing<\/td>\n            <td class=\"green\">183,57%<\/td>\n            <td class=\"green\">104,17%<\/td>\n            <td><span class=\"green\">\u2191 3<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">24<\/span><\/td>\n            <td class=\"left-align\">D\u00e9veloppement Logiciel<\/td>\n            <td class=\"green\">143,50%<\/td>\n            <td class=\"green\">923,79%<\/td>\n            <td><span class=\"green\">\u2191 1<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">25<\/span><\/td>\n            <td class=\"left-align\">Media Planning<\/td>\n            <td class=\"red\">-27,53%<\/td>\n            <td class=\"green\">6,99%<\/td>\n            <td><span class=\"red\">\u2193 5<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">26<\/span><\/td>\n            <td class=\"left-align\">Copywriting<\/td>\n            <td class=\"green\">27,23%<\/td>\n            <td class=\"red\">-35,00%<\/td>\n            <td><span class=\"red\">\u2193 3<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">27<\/span><\/td>\n            <td class=\"left-align\">Identit\u00e9 Visuelle<\/td>\n            <td class=\"green\">132,16%<\/td>\n            <td class=\"red\">-43,95%<\/td>\n            <td><span class=\"green\">\u2191 3<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">28<\/span><\/td>\n            <td class=\"left-align\">Intelligence Artificielle<\/td>\n            <td class=\"green\">207,21%<\/td>\n            <td class=\"green\">113,60%<\/td>\n            <td><span class=\"green\">\u2191 6<\/span><\/td>\n        <\/tr>\n    <\/tbody>\n<\/table>\n<\/body>\n<\/html>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-expertises\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-large-font-size\">Expertises en croissance<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Le d\u00e9veloppement logiciel boost\u00e9 par le low-code et no-code<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Les projets de <strong>d\u00e9veloppement logiciel<\/strong> en France ont connu une augmentation de pr\u00e8s de 1,5x, mais ce sont les budgets qui ont v\u00e9ritablement marqu\u00e9 les esprits, avec une hausse de presque <strong>x10 <\/strong>par rapport \u00e0 2023.<\/p>\n\n\n\n<p>Cette tendance co\u00efncide avec l\u2019essor des technologies low-code et no-code.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/software-1.png\" alt=\"\" class=\"wp-image-3302\" style=\"width:475px;height:auto\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/software-1.png 500w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/software-1-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/software-1-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En 2024, le financement des plateformes no-code a bondi de <a href=\"https:\/\/tracxn.com\/d\/trending-business-models\/startups-in-no-code-ai-platforms\/__JLaU4N6ASCQ3XtAn-jZFq3okTKrjpHp3av800Do7XAs#recent-funding-rounds\">197,53%<\/a> par rapport \u00e0 2023. Le march\u00e9 global des plateformes de d\u00e9veloppement no-code, estim\u00e9 \u00e0 <a href=\"https:\/\/www.linkedin.com\/pulse\/rise-no-code-platforms-democratizing-software-development-tekvaly-06pcf\/\">16 milliards de dollars<\/a> en 2021, devrait atteindre 68 milliards de dollars d\u2019ici 2028.<\/p>\n\n\n\n<p>Ces technologies red\u00e9finissent le secteur. Selon Consultancy.eu, <a href=\"https:\/\/www.consultancy.eu\/news\/8065\/low-code-emerging-as-the-core-technology-for-digital-transformation\">90% des entreprises fran\u00e7aises<\/a> int\u00e8grent d\u00e9j\u00e0 le low-code dans leurs processus.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Le marketing vid\u00e9o explose gr\u00e2ce \u00e0 l\u2019IA et des outils accessibles<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Le <strong>marketing vid\u00e9o<\/strong> a connu une forte progression en France, grimpant de 8 places dans les priorit\u00e9s des entreprises depuis 2023. Les projets vid\u00e9o <strong>ont doubl\u00e9<\/strong>, marquant une augmentation de 100%, malgr\u00e9 une baisse des budgets allou\u00e9s de 53%.<\/p>\n\n\n\n<p>L\u2019engouement pour les contenus vid\u00e9o en ligne ne cesse de cro\u00eetre et devrait se poursuivre en 2025.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/innovation-2.png\" alt=\"\" class=\"wp-image-3453\" style=\"width:480px;height:auto\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/innovation-2.png 500w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/innovation-2-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/innovation-2-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Le temps moyen pass\u00e9 \u00e0 regarder des vid\u00e9os en ligne atteindra <a href=\"https:\/\/www.linearity.io\/blog\/video-marketing-statistics\/\">100 minutes par jour par personne<\/a>, soit une augmentation de 19% par rapport \u00e0 2021. En France, les d\u00e9penses publicitaires pour la vid\u00e9o digitale <a href=\"https:\/\/www.statista.com\/statistics\/1080587\/change-video-ad-spend-france\/\">ont progress\u00e9 de 11% en 2023<\/a>.<\/p>\n\n\n\n<p>Cette hausse des projets vid\u00e9o a \u00e9t\u00e9 favoris\u00e9e par des techniques de production plus accessibles, notamment gr\u00e2ce \u00e0 <a href=\"https:\/\/www.globenewswire.com\/news-release\/2024\/09\/03\/2940152\/0\/en\/Global-AI-Video-Generator-Market-Size-To-Worth-USD-2980-Million-By-2033-CAGR-OF-18-37.html\">l\u2019essor de l\u2019IA<\/a> et \u00e0 des outils intuitifs comme <a href=\"https:\/\/www.demandgenreport.com\/solution-spotlight\/veed-io-s-video-editor-aims-to-take-the-guesswork-out-of-social-video-creation\/7088\/\">Veed et Canva<\/a>, qui permettent de cr\u00e9er des vid\u00e9os de qualit\u00e9 \u00e0 moindre co\u00fbt. Cela a conduit \u00e0 une augmentation des projets malgr\u00e9 des budgets globaux en baisse.<\/p>\n\n\n\n<p>Dans un contexte \u00e9conomique incertain, les entreprises examinent de pr\u00e8s leurs d\u00e9penses marketing pour optimiser leur retour sur investissement, en privil\u00e9giant des canaux digitaux plus \u00e9conomiques au d\u00e9triment des m\u00e9dias traditionnels.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Le growth marketing, cl\u00e9 strat\u00e9gique pour une croissance durable<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>La forte augmentation du volume et des budgets allou\u00e9s aux projets de <strong>growth marketing<\/strong> souligne son r\u00f4le central, alors que les entreprises recherchent des strat\u00e9gies efficaces pour attirer et fid\u00e9liser leurs clients.<\/p>\n\n\n\n<p>Le nombre de projets en growth marketing<strong> a bondi de 184%<\/strong>, tandis que leurs budgets ont doubl\u00e9.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/growth-2.png\" alt=\"\" class=\"wp-image-3455\" style=\"width:467px;height:auto\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/growth-2.png 500w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/growth-2-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/growth-2-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En 2025, <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-emea\/consumer-insights\/consumer-trends\/digital-marketing-trends-2024\/\">la croissance reste une priorit\u00e9<\/a> strat\u00e9gique pour les marques, face \u00e0 une incertitude \u00e9conomique persistante et \u00e0 des consommateurs dont les besoins et les budgets \u00e9voluent.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-secteur\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-large-font-size\">Tendances par secteur : de 2023 \u00e0 2024<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!DOCTYPE html>\n<html lang=\"fr\">\n<head>\n<title>Industry Ranking Table<\/title>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600;700&#038;display=swap\" rel=\"stylesheet\">\n<style>\n    table {\n        width: 100%;\n        border-collapse: collapse;\n        font-family: 'Inter', sans-serif;\n        font-size: 14px;\n        color: #333;\n    }\n    th {\n        background-color: #020219;\n        color: #FFF;\n        font-weight: bold;\n        text-transform: uppercase;\n        text-align: center;\n        padding: 12px;\n    }\n    td {\n        padding: 12px;\n        text-align: center;\n        border-bottom: 1px solid #ddd;\n    }\n    tr:nth-child(even) {\n        background-color: #FBFAF9;\n    }\n    .rank-circle {\n        display: inline-block;\n        width: 30px;\n        height: 30px;\n        line-height: 30px;\n        background-color: #E6DFDA;\n        color: #000;\n        border-radius: 50%;\n        text-align: center;\n        font-weight: bold;\n    }\n    .left-align {\n        text-align: left;\n        padding-left: 20px;\n    }\n    .green {\n        color: green;\n        font-weight: bold;\n    }\n    .red {\n        color: red;\n        font-weight: bold;\n    }\n    .grey {\n        color: grey;\n        font-weight: bold;\n    }\n<\/style>\n<\/head>\n<body>\n<table>\n    <thead>\n        <tr>\n            <th>Classement<\/th>\n            <th>Secteur<\/th>\n            <th>Croissance YOY de la demande<\/th>\n            <th>Changement de classement<\/th>\n        <\/tr>\n    <\/thead>\n    <tbody>\n        <tr>\n            <td><span class=\"rank-circle\">1<\/span><\/td>\n            <td class=\"left-align\">E-commerce<\/td>\n            <td class=\"green\">7,74%<\/td>\n            <td><span class=\"grey\">=<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">2<\/span><\/td>\n            <td class=\"left-align\">Artisanat<\/td>\n            <td class=\"green\">7,34%<\/td>\n            <td><span class=\"green\">\u2191 2<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">3<\/span><\/td>\n            <td class=\"left-align\">Marketing &#038; Publicit\u00e9<\/td>\n            <td class=\"red\">-12,89%<\/td>\n            <td><span class=\"red\">\u2193 1<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">4<\/span><\/td>\n            <td class=\"left-align\">Cosm\u00e9tique<\/td>\n            <td class=\"red\">-9,33%<\/td>\n            <td><span class=\"red\">\u2193 1<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">5<\/span><\/td>\n            <td class=\"left-align\">Comptabilit\u00e9<\/td>\n            <td class=\"green\">41,57%<\/td>\n            <td><span class=\"green\">\u2191 3<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">6<\/span><\/td>\n            <td class=\"left-align\">Sports<\/td>\n            <td class=\"green\">2,28%<\/td>\n            <td><span class=\"grey\">=<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">7<\/span><\/td>\n            <td class=\"left-align\">Fashion<\/td>\n            <td class=\"red\">-6,36%<\/td>\n            <td><span class=\"red\">\u2193 2<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">8<\/span><\/td>\n            <td class=\"left-align\">Automobile<\/td>\n            <td class=\"green\">23,17%<\/td>\n            <td><span class=\"green\">\u2191 1<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">9<\/span><\/td>\n            <td class=\"left-align\">Logiciels et services informatiques<\/td>\n            <td class=\"green\">8,60%<\/td>\n            <td><span class=\"red\">\u2193 2<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">10<\/span><\/td>\n            <td class=\"left-align\">\u00c9ducation<\/td>\n            <td class=\"green\">22,30%<\/td>\n            <td><span class=\"green\">\u2191 1<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">11<\/span><\/td>\n            <td class=\"left-align\">Agroalimentaire<\/td>\n            <td class=\"green\">22,73%<\/td>\n            <td><span class=\"green\">\u2191 2<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">12<\/span><\/td>\n            <td class=\"left-align\">Banque &#038; Finance<\/td>\n            <td class=\"green\">40,37%<\/td>\n            <td><span class=\"green\">\u2191 6<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">13<\/span><\/td>\n            <td class=\"left-align\">Internet<\/td>\n            <td class=\"red\">-7,93%<\/td>\n            <td><span class=\"red\">\u2193 3<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">14<\/span><\/td>\n            <td class=\"left-align\">Divertissement<\/td>\n            <td class=\"green\">12,40%<\/td>\n            <td><span class=\"grey\">=<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">15<\/span><\/td>\n            <td class=\"left-align\">Musique<\/td>\n            <td class=\"green\">5,47%<\/td>\n            <td><span class=\"grey\">=<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">16<\/span><\/td>\n            <td class=\"left-align\">Immobilier<\/td>\n            <td class=\"red\">-5,88%<\/td>\n            <td><span class=\"red\">\u2193 4<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">17<\/span><\/td>\n            <td class=\"left-align\">Voyage<\/td>\n            <td class=\"green\">24,75%<\/td>\n            <td><span class=\"green\">\u2191 3<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">18<\/span><\/td>\n            <td class=\"left-align\">M\u00e9dia<\/td>\n            <td class=\"green\">23,76%<\/td>\n            <td><span class=\"green\">\u2191 3<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">19<\/span><\/td>\n            <td class=\"left-align\">Architecture<\/td>\n            <td class=\"green\">34,78%<\/td>\n            <td><span class=\"green\">\u2191 3<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">20<\/span><\/td>\n            <td class=\"left-align\">Construction<\/td>\n            <td class=\"green\">5,98%<\/td>\n            <td><span class=\"red\">\u2193 3<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">21<\/span><\/td>\n            <td class=\"left-align\">H\u00f4pitaux et soins de sant\u00e9<\/td>\n            <td class=\"red\">-3,28%<\/td>\n            <td><span class=\"red\">\u2193 5<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">22<\/span><\/td>\n            <td class=\"left-align\">Restaurants<\/td>\n            <td class=\"red\">-11,43%<\/td>\n            <td><span class=\"red\">\u2193 3<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">23<\/span><\/td>\n            <td class=\"left-align\">Retail<\/td>\n            <td class=\"green\">24,00%<\/td>\n            <td><span class=\"grey\">=<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">24<\/span><\/td>\n            <td class=\"left-align\">Boissons<\/td>\n            <td class=\"green\">58,62%<\/td>\n            <td><span class=\"green\">\u2191 1<\/span><\/td>\n        <\/tr>\n        <tr>\n            <td><span class=\"rank-circle\">25<\/span><\/td>\n            <td class=\"left-align\">Produits de luxe et bijoux<\/td>\n            <td class=\"green\">13,51%<\/td>\n            <td><span class=\"red\">\u2193 1<\/span><\/td>\n        <\/tr>\n    <\/tbody>\n<\/table>\n<\/body>\n<\/html>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Le secteur sant\u00e9 r\u00e9duit l\u2019externalisation face aux contraintes budg\u00e9taires<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>En 2024, le secteur de la sant\u00e9 en France <strong>a enregistr\u00e9 une l\u00e9g\u00e8re baisse des services externalis\u00e9s<\/strong>, avec une diminution de 3,28% du volume de projets, faisant reculer le secteur de cinq places dans le classement.<\/p>\n\n\n\n<p>Cette baisse s\u2019explique par des contraintes financi\u00e8res au sein du syst\u00e8me de sant\u00e9 et un accent mis sur les r\u00e9formes internes. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/healthcare-2.png\" alt=\"\" class=\"wp-image-3454\" style=\"width:466px;height:auto\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/healthcare-2.png 500w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/healthcare-2-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/healthcare-2-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Face \u00e0 une augmentation des d\u00e9penses, notamment pour <a href=\"https:\/\/www.lemonde.fr\/societe\/article\/2024\/09\/11\/budget-de-la-sante-une-equation-tendue-pour-le-futur-gouvernement_6312175_3224.html\">les arr\u00eats maladie et les soins ambulatoires<\/a>, le gouvernement fran\u00e7ais a lanc\u00e9 des initiatives visant \u00e0 ma\u00eetriser les co\u00fbts et \u00e0 am\u00e9liorer l\u2019efficacit\u00e9.<\/p>\n\n\n\n<p>Ces mesures encouragent les \u00e9tablissements \u00e0 optimiser leurs ressources internes, r\u00e9duisant ainsi leur d\u00e9pendance aux prestataires externes.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Le luxe s\u2019adapte avec innovation et externalisation accrue<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u00c0 l\u2019inverse, l\u2019industrie du luxe a vu son volume de projets externalis\u00e9s <strong>augmenter de 13,51%.<\/strong><\/p>\n\n\n\n<p>Cette croissance traduit les efforts du secteur pour s\u2019adapter \u00e0 l\u2019\u00e9volution des pr\u00e9f\u00e9rences des consommateurs et aux dynamiques du march\u00e9.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Malgr\u00e9 un ralentissement global du march\u00e9 du luxe, certains segments, comme la maroquinerie et le pr\u00eat-\u00e0-porter, montrent une r\u00e9silience remarquable, avec des marques comme Herm\u00e8s qui affichent <a href=\"https:\/\/www.voguebusiness.com\/story\/companies\/hermes-sales-rise-11-per-cent-in-q3\">des hausses significatives de leurs ventes<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/luxury-2.png\" alt=\"\" class=\"wp-image-3452\" style=\"width:427px;height:auto\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/luxury-2.png 500w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/luxury-2-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/luxury-2-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>L\u2019augmentation de l\u2019externalisation dans ce secteur peut \u00eatre li\u00e9e \u00e0 une recherche accrue d\u2019expertise sp\u00e9cialis\u00e9e pour innover et r\u00e9pondre aux nouvelles attentes des consommateurs, notamment dans les domaines de <a href=\"https:\/\/www.imd.org\/ibyimd\/luxury\/navigating-luxury-in-an-era-of-economic-uncertainty-strategies-for-success\/\">la digitalisation et des pratiques durables<\/a>.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-essor\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-large-font-size\">Comp\u00e9tences en plein essor<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Les PME stimulent une adoption massive de l&rsquo;IA<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En 2025, les petites et moyennes entreprises (PME) repr\u00e9senteront pr\u00e8s de <strong>75% des demandes de services IA<\/strong>, \u00e9manant principalement d\u2019entreprises de moins de 50 employ\u00e9s.<\/p>\n\n\n\n<p>Cherchant \u00e0 optimiser et automatiser leurs processus tout en restant comp\u00e9titives, ces entreprises manquent souvent d\u2019expertise interne en IA. Elles se tournent donc vers Sortlist pour trouver des solutions externalis\u00e9es adapt\u00e9es \u00e0 leurs besoins.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/company_size-3.png\" alt=\"\" class=\"wp-image-3457\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/company_size-3.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/company_size-3-300x225.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/company_size-3-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Le service client reste une priorit\u00e9 pour les PME<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>10% des projets IA concernent le service client, et 75% de ces demandes proviennent de PME de moins de 50 employ\u00e9s.<\/p>\n\n\n\n<p>Si les chatbots restent populaires, <strong>25% des projets IA dans ce domaine visent d\u00e9sormais le support t\u00e9l\u00e9phonique<\/strong>, allant des \u00e9diteurs de logiciels qui recherchent des syst\u00e8mes IA disponibles 24\/7 aux entreprises logistiques voulant automatiser leurs op\u00e9rations de dispatch.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/phone-1.png\" alt=\"\" class=\"wp-image-3297\" style=\"width:714px;height:auto\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/phone-1.png 500w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/phone-1-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/phone-1-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Automatisation + personnalisation = la formule gagnante pour les entreprises<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>25% des projets IA des PME se concentrent sur la personnalisation \u00e0 grande \u00e9chelle, offrant des exp\u00e9riences sur mesure \u00e0 chaque utilisateur.<\/p>\n\n\n\n<p>Ces solutions automatisent des t\u00e2ches en utilisant des donn\u00e9es, avec des cas d&rsquo;usage tels que :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Plans d\u2019entra\u00eenement <strong>personnalis\u00e9s<\/strong> (41%).<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Interfaces utilisateur <strong>adapt\u00e9es<\/strong> (19%).<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Contenus et messages <strong>sur mesure<\/strong> (38%), comme un avatar IA bas\u00e9 sur le PDG de l\u2019entreprise pour g\u00e9n\u00e9rer des recommandations pr\u00e9cises de voyage.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Pourquoi la personnalisation est en plein essor ?<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Avec des technologies comme ChatGPT habituant les utilisateurs \u00e0 des r\u00e9ponses pr\u00e9cises et individualis\u00e9es, <strong>les exp\u00e9riences enti\u00e8rement personnalis\u00e9es deviendront la norme.<\/strong><\/p>\n\n\n\n<p>Les PME, plus agiles, exploitent cette tendance pour se d\u00e9marquer dans des march\u00e9s satur\u00e9s : portails immobiliers avec recommandations cibl\u00e9es, plateformes de gestion de patrimoine personnalis\u00e9es, ou encore parcours \u00e9ducatifs adapt\u00e9s aux besoins individuels.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Analyse des donn\u00e9es et pr\u00e9diction : des usages vari\u00e9s pour des entreprises diverses<\/h2>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>17% des projets IA lanc\u00e9s sur Sortlist concernent <strong>l\u2019analyse de donn\u00e9es massives<\/strong> et la d\u00e9tection de mod\u00e8les pour am\u00e9liorer la prise de d\u00e9cision.<\/p>\n\n\n\n<p>Ces solutions permettent aux entreprises <strong>d\u2019anticiper les tendances<\/strong> du march\u00e9 et de mieux comprendre les comportements des consommateurs.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/datasets-1.png\" alt=\"\" class=\"wp-image-3301\" style=\"width:440px;height:auto\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/datasets-1.png 500w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/datasets-1-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/datasets-1-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<p>Parmi les cas d\u2019usage courants :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>Pr\u00e9voir les fraudes<\/strong> en e-commerce.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Int\u00e9grer des <strong>outils de recherche<\/strong> NLP aux bases de donn\u00e9es SQL.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>Anticiper les ventes<\/strong> et la demande via des pr\u00e9visions IA.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Identifier de <strong>nouveaux march\u00e9s<\/strong> gr\u00e2ce \u00e0 des donn\u00e9es d\u00e9mographiques.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>Optimiser la cha\u00eene logistique<\/strong> et la gestion des stocks via des ERP enrichis par l\u2019IA.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Faire plus avec moins : une n\u00e9cessit\u00e9 pour les entreprises<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Les entreprises recherchant des partenaires IA sur Sortlist privil\u00e9gient des solutions <strong>scalables, efficaces et rentables<\/strong> pour limiter l\u2019augmentation des effectifs.<\/p>\n\n\n\n<p>Cette tendance, amorc\u00e9e en 2022, refl\u00e8te un environnement d\u2019investissement prudent et l\u2019impact de l\u2019inflation. Malgr\u00e9 une baisse de 25% des demandes centr\u00e9es sur le ROI depuis 2023, <strong>elles restent 370% plus nombreuses qu\u2019en 2021<\/strong>, t\u00e9moignant de leur importance persistante.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/roi_requests-1-1.png\" alt=\"\" class=\"wp-image-3477\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/roi_requests-1-1.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/roi_requests-1-1-300x225.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/roi_requests-1-1-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Cela dit, les entreprises continuent de se concentrer <strong>sur la rentabilit\u00e9 lorsqu&rsquo;elles recherchent une agence ou un cabinet de conseil,<\/strong> le marketing \u00e9tant la t\u00e2che la plus soumise \u00e0 la pression de la preuve du retour sur investissement.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"position: relative; width: 100%; height: 0; padding-top: 75.0000%;\n padding-bottom: 0; box-shadow: 0 2px 8px 0 rgba(63,69,81,0.16); margin-top: 1.6em; margin-bottom: 0.9em; overflow: hidden;\n border-radius: 8px; will-change: transform;\">\n  <iframe loading=\"lazy\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0; border: none; padding: 0;margin: 0;\"\n    src=\"https:\/\/www.canva.com\/design\/DAGZjCI9C3k\/T-QJl8SJJweVAVQDtJzkRA\/view?embed\" allowfullscreen=\"allowfullscreen\" allow=\"fullscreen\">\n  <\/iframe>\n<\/div>\n<a href=\"https:&#x2F;&#x2F;www.canva.com&#x2F;design&#x2F;DAGZjCI9C3k&#x2F;T-QJl8SJJweVAVQDtJzkRA&#x2F;view?utm_content=DAGZjCI9C3k&amp;utm_campaign=designshare&amp;utm_medium=embeds&amp;utm_source=link\" target=\"_blank\" rel=\"noopener\">Marketing Direct ROI<\/a>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Digitalisation 2.0 : une r\u00e9volution en marche<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>La digitalisation \u00e9volue : d\u2019un simple site web, les entreprises passent \u00e0 des exp\u00e9riences personnalis\u00e9es via des applications web.<\/p>\n\n\n\n<p>La <strong>demande pour des d\u00e9veloppeurs d\u2019applications web<\/strong> sur Sortlist a doubl\u00e9 depuis 2019 par rapport \u00e0 celle pour des sites web classiques. Cela refl\u00e8te les attentes croissantes des consommateurs pour des exp\u00e9riences sur mesure, motiv\u00e9es par les donn\u00e9es, et rejoint les moteurs d\u2019adoption de l\u2019IA chez les PME.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/webapp_vs_webcreation-2.png\" alt=\"\" class=\"wp-image-3458\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/webapp_vs_webcreation-2.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/webapp_vs_webcreation-2-300x225.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/webapp_vs_webcreation-2-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Parmi les projets r\u00e9cents :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Une entreprise immobili\u00e8re souhaitant rendre le processus de planification plus transparent <strong>via une application qui \u00e9value les permis de construire<\/strong> en fonction de l\u2019emplacement et du type de b\u00e2timent.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Une soci\u00e9t\u00e9 de conseil RSE <strong>d\u00e9veloppant une application pour diagnostiquer<\/strong> et quantifier les probl\u00e9matiques RSE des organisations.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-ville\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\"><mdspan datatext=\"el1731411977121\" class=\"mdspan-comment\">Le paysage des agences par ville<\/mdspan><\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Quelle ville propose les comp\u00e9tences dont vous avez besoin ?<\/p>\n\n\n\n<p>Pour r\u00e9pondre \u00e0 cette question, nous avons analys\u00e9 <strong>70 000 prestataires<\/strong> sur Sortlist, en calculant un <strong>score d\u2019expertise<\/strong> bas\u00e9 sur le nombre de prestataires valid\u00e9s par habitant et leurs sp\u00e9cialisations, pond\u00e9r\u00e9 en fonction de la taille des villes. \u00c0 noter : ce score refl\u00e8te la sp\u00e9cialisation des agences, pas leur nombre total. Pour cela, vous pouvez utiliser <a href=\"https:\/\/www.sortlist.fr\/search\" target=\"_blank\" rel=\"noreferrer noopener\">la fonction de recherche Sortlist<\/a>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/20993475\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:900px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/20993475\/?utm_source=embed&#038;utm_campaign=visualisation\/20993475' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Si Paris reste le centre n\u00e9vralgique de l\u2019activit\u00e9 \u00e9conomique en France avec une offre vari\u00e9e de prestataires, c\u2019est <strong>Bordeaux et Lyon<\/strong>, notamment dans les services digitaux, qui se d\u00e9marquent v\u00e9ritablement.<\/p>\n\n\n\n<p>Ces villes, bien que plus petites, affichent un nombre disproportionn\u00e9 d\u2019agences SEO, illustrant la r\u00e9putation d\u2019excellence de la France dans ce domaine. Le march\u00e9 fran\u00e7ais des logiciels de marketing digital, estim\u00e9 \u00e0 <a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/france-digital-marketing-software-market-report\">1,25 milliard de dollars en 2021<\/a>, devrait cro\u00eetre de 20% entre 2022 et 2030.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Vous cherchez des services publicitaires ?<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Strasbourg pourrait vous surprendre par sa forte concentration d\u2019agences publicitaires.<\/p>\n\n\n\n<p>De son c\u00f4t\u00e9, <strong>Nantes s\u2019illustre avec un nombre remarquable d\u2019agences de conception web<\/strong>, renfor\u00e7ant son positionnement dans le domaine du design digital.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La France, un acteur cl\u00e9 de la publicit\u00e9 en Europe<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Selon un classement des campagnes et entreprises les plus prim\u00e9es pour leur efficacit\u00e9, la France \u00e9tait <a href=\"https:\/\/www.statista.com\/statistics\/517781\/top-european-countires-in-the-advertising-industry\/\">le deuxi\u00e8me march\u00e9 publicitaire le plus performant d\u2019Europe<\/a> en 2023.<\/p>\n\n\n\n<p>Cela s\u2019explique en partie par le fait que la France abrite deux des plus grands groupes publicitaires mondiaux en termes de chiffre d\u2019affaires : <strong>Publicis et Havas<\/strong>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-versus\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Interne vs. externalisation : laquelle pr\u00e9domine pour r\u00e9duire les risques ?<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p>Les tendances \u00e9volutives dans la gestion de la charge de travail des entreprises deviennent de plus en plus claires : <strong>un nombre croissant d\u2019entreprises se tourne vers des partenaires externes <\/strong>pour stimuler leur croissance et minimiser les risques \u00e0 long terme.<\/p>\n\n\n\n<p>Pour illustrer cette \u00e9volution, nous avons compar\u00e9 le nombre de projets externalis\u00e9s post\u00e9s sur Sortlist et les offres d\u2019emploi publi\u00e9es sur Indeed entre 2020 et 2025 (en prenant 2020 comme ann\u00e9e de r\u00e9f\u00e9rence pour les deux).<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/inhouse_vs_outsource-1.png\" alt=\"\" class=\"wp-image-3314\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/inhouse_vs_outsource-1.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/inhouse_vs_outsource-1-300x225.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/inhouse_vs_outsource-1-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Sans surprise, ces deux tendances s\u2019opposent souvent. L\u2019<strong>internalisation<\/strong> a progress\u00e9 jusqu\u2019en 2021, alors que la confiance des consommateurs revenait apr\u00e8s la pand\u00e9mie, atteignant un pic en 2022. Depuis, elle a d\u00e9clin\u00e9 face \u00e0 un environnement \u00e9conomique plus complexe.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>L\u2019\u00e9quilibre entre internalisation et externalisation<\/strong><\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/inhouse_vs_outsource-3.png\" alt=\"\" class=\"wp-image-3413\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/inhouse_vs_outsource-3.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/inhouse_vs_outsource-3-300x225.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/inhouse_vs_outsource-3-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Entre 2021 et 2022, p\u00e9riode marqu\u00e9e par une plus grande confiance, l\u2019<strong>internalisation<\/strong> pr\u00e9dominait.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">\u00c0 l\u2019inverse, en <strong>2020<\/strong> et surtout dans la deuxi\u00e8me moiti\u00e9 de <strong>2022<\/strong>, <strong>2023<\/strong> et <strong>2024<\/strong>, les entreprises ont davantage externalis\u00e9 leurs projets pour continuer \u00e0 cro\u00eetre dans un environnement incertain.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Cette tendance s\u2019aligne avec les pr\u00e9visions mondiales de d\u00e9penses en externalisation pour 2025, estim\u00e9es \u00e0 <a href=\"https:\/\/joingenius.com\/statistics\/outsourcing-statistics\/\">1 140 milliards de dollars<\/a>.<\/p>\n\n\n\n<p>C\u2019est l\u00e0 qu\u2019intervient Sortlist : dans ce contexte fragment\u00e9,<strong> l\u2019externalisation permet aux entreprises d\u2019optimiser leurs ressources<\/strong>, de r\u00e9duire les risques et de trouver les talents n\u00e9cessaires pour leurs projets gr\u00e2ce \u00e0 des prestataires experts.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Comparaison des co\u00fbts : l\u2019externalisation jusqu\u2019\u00e0 5 fois moins ch\u00e8re par projet<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>L\u2019externalisation des services marketing est-elle moins ch\u00e8re que l\u2019embauche de talents en interne ?<\/p>\n\n\n\n<p>Pour r\u00e9pondre, nous avons analys\u00e9 les <strong>principaux services de 2024<\/strong>, en prenant en compte les salaires bruts ainsi que les co\u00fbts additionnels (charges sociales, taxes) pour calculer le co\u00fbt r\u00e9el des employ\u00e9s internes.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"946\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/FR_edit1-1024x946.png\" alt=\"\" class=\"wp-image-3464\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/FR_edit1-1024x946.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/FR_edit1-300x277.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/FR_edit1-768x710.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2024\/12\/FR_edit1.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>R\u00e9sultat : quel que soit le domaine d\u2019expertise, externaliser un projet co\u00fbte significativement moins cher que d\u2019embaucher un salari\u00e9 en interne \u00e0 l\u2019ann\u00e9e.<\/p>\n\n\n\n<p>Par exemple :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>D\u00e9veloppeur d\u2019application mobile<\/strong> :\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Externalis\u00e9 : <strong>23 000\u20ac<\/strong><\/li>\n\n\n\n<li class=\"has-medium-font-size\">Salaire interne : <strong>120 889\u20ac<\/strong> (5,3 fois plus cher).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>Brand Manager<\/strong> :\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Externalis\u00e9 : <strong>8 500\u20ac<\/strong><\/li>\n\n\n\n<li class=\"has-medium-font-size\">Salaire interne : <strong>90 697\u20ac<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ces chiffres donnent une id\u00e9e des co\u00fbts pour un projet sp\u00e9cifique. Si un employ\u00e9 interne peut avoir un impact \u00e0 long terme, l\u2019externalisation permet de couvrir des besoins ponctuels sans investir dans des salaires annuels, rendant cette option plus \u00e9conomique pour des besoins occasionnels.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-conclusion\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">L\u2019externalisation reste un atout strat\u00e9gique<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>L\u2019externalisation est devenue une strat\u00e9gie cl\u00e9 pour les entreprises, avec un march\u00e9 qui devrait atteindre <a href=\"https:\/\/saigontechnology.com\/blog\/it-outsourcing-trends\/\">807,91 milliards de dollars en 2025<\/a>. Au-del\u00e0 des \u00e9conomies de co\u00fbts, les entreprises recherchent de la flexibilit\u00e9 et de l\u2019expertise pour rester comp\u00e9titives :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>59% privil\u00e9gient la performance.<\/strong><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Pr\u00e8s de la moiti\u00e9 valorisent <strong>l\u2019adaptabilit\u00e9.<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>C\u2019est l\u00e0 que Sortlist fait la diff\u00e9rence. En connectant les entreprises aux prestataires id\u00e9aux, Sortlist vous aide \u00e0 optimiser vos ressources, \u00e0 minimiser les risques et \u00e0 maximiser vos r\u00e9sultats.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sortlist.fr\/project\/new?autoload=true\" target=\"_blank\" rel=\"noreferrer noopener\">Publiez votre projet sur Sortlist d\u00e8s aujourd\u2019hui<\/a> et trouvez le partenaire parfait pour faire avancer votre entreprise.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-methodology\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">M\u00e9thodologie<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Les chiffres relatifs \u00e0 la demande et aux prix de ce rapport proviennent des donn\u00e9es recueillies sur la plateforme Sortlist, \u00e0 la fois du c\u00f4t\u00e9 des agences et des projets.<\/p>\n\n\n\n<p>De plus, les donn\u00e9es concernant les salaires professionnels et le nombre de postes vacants ont \u00e9t\u00e9 collect\u00e9es \u00e0 partir des guides salariaux d\u2019Indeed, puis compar\u00e9es \u00e0 nos donn\u00e9es sur les co\u00fbts d\u2019externalisation des projets.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":102,"featured_media":3448,"template":"","reports_categories":[11],"class_list":["post-3256","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-rapports-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Investissements des entreprises dans les talents et la digitalisation<\/title>\n<meta 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