﻿{"id":397,"date":"2022-07-26T09:00:00","date_gmt":"2022-07-26T08:00:00","guid":{"rendered":"https:\/\/www.sortlist.fr\/datahub\/?post_type=reports&#038;p=397"},"modified":"2023-08-24T08:56:41","modified_gmt":"2023-08-24T07:56:41","slug":"salaires-marketing-sortie-detude","status":"publish","type":"reports","link":"https:\/\/www.sortlist.fr\/datahub\/reports\/salaires-marketing-sortie-detude\/","title":{"rendered":"\u00c9tude : Salaires et attentes en marketing : attente vs r\u00e9alit\u00e9"},"content":{"rendered":"\n<div id=\"section-636a431247ccb\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">In this Marketing Report:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-636a431247d10\">Diff\u00e9rence de salaire entre la capitale et la province fran\u00e7aise<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247db5\">En Europe, les \u00e9tudiants re\u00e7oivent jusqu&rsquo;\u00e0 1000 euros de moins que ce qu&rsquo;ils souhaitaient<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247def\">Quelles sont les attentes salariales des hommes et des femmes ?&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"#section-espag\">Espagne &#8211; L&rsquo;\u00e9cart le plus prometteur pour les femmes<\/a><\/li>\n\n\n\n<li><a href=\"#section-allemagne\">Allemagne &#8211; L&rsquo;offre la plus \u00e9lev\u00e9e du march\u00e9 pour les dipl\u00f4m\u00e9s<\/a><\/li>\n\n\n\n<li><a href=\"#section-belgique\">Belgique &#8211; L&rsquo;\u00e9cart le plus important entre les attentes et la r\u00e9alit\u00e9<\/a><\/li>\n\n\n\n<li><a href=\"#section-636a431247e96\">Conclusion<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>La grande r\u00e9signation est \u00e0 nos portes, et en 2022, c&rsquo;est l&rsquo;une des grandes pr\u00e9occupations des entreprises. Beyonc\u00e9 l&rsquo;a annonc\u00e9, sa nouvelle chanson \u00ab\u00a0<strong>Break My Soul<\/strong>\u00a0\u00bb semble \u00eatre l&rsquo;hymne de toute une g\u00e9n\u00e9ration &#8211; \u00e0 savoir la g\u00e9n\u00e9ration Z &#8211; qui affiche ses d\u00e9missions sur TikTok.<\/p>\n\n\n\n<p>De nombreuses \u00e9tudes ont \u00e9t\u00e9 r\u00e9alis\u00e9es sur les raisons qui <strong>poussent les gens \u00e0 d\u00e9missionner<\/strong>. Outre la recherche d&rsquo;une carri\u00e8re plus \u00e9panouissante, l&rsquo;autre raison est sans conteste le salaire.<\/p>\n\n\n\n<p>Nous nous sommes donc demand\u00e9s : <strong>quel salaire attendent les futurs marketeurs?<\/strong> Comment se situent-ils par rapport \u00e0 la r\u00e9alit\u00e9 du march\u00e9 ?<\/p>\n\n\n\n<p>Nous avons interrog\u00e9 500 \u00e9tudiants dipl\u00f4m\u00e9s en <a href=\"https:\/\/www.sortlist.fr\/s\/conseil-marketing\/france-fr\" target=\"_blank\" rel=\"noreferrer noopener\">marketing<\/a> et marketeurs fra\u00eechement employ\u00e9s, ainsi que 100 \u00e9quipes RH dans quatre pays. Afin de comprendre s&rsquo;il existait un \u00e9cart entre les attentes salariales et l&rsquo;offre du march\u00e9. Et il semble que les attentes puissent \u00eatre une raison expliquant la vague de d\u00e9missions.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:45px;font-style:normal;font-weight:400\"><strong>La Gen Z<\/strong><\/h2>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Elle s&rsquo;attend \u00e0 \u00eatre pay\u00e9e 19% de plus que ce qu&rsquo;elle obtient r\u00e9ellement<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:45px;font-style:normal;font-weight:400\"><strong>100 \u20ac <\/strong><\/h2>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Le montant en moins que les femmes s&rsquo;attendent \u00e0 \u00eatre pay\u00e9es en comparaison avec les hommes<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>La France<\/strong><\/h2>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Le pays o\u00f9 les attentes des \u00e9tudiants sont<strong> <\/strong>le plus en accord avec l&rsquo;offre du march\u00e9<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d10\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Diff\u00e9rence de salaire entre la capitale et la province fran\u00e7aise<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Cette diff\u00e9rence est en r\u00e9alit\u00e9 beaucoup plus faible que pr\u00e9vu.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Les \u00e9tudiants de la capitale fran\u00e7aise <strong>esp\u00e8rent un salaire 28% sup\u00e9rieur<\/strong> par rapport \u00e0 la province. Dans la r\u00e9alit\u00e9, les RH proposent un salaire seulement 8.5% sup\u00e9rieur.&nbsp;<\/p>\n\n\n\n<p>Ce qui fait que la diff\u00e9rence entre les attentes et la r\u00e9alit\u00e9 est <strong>beaucoup plus forte dans la capitale (17%)<\/strong> que dans le reste du pays (0,5%)<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/02123f64-08dc-49e5-89b2-a920cd887683-1024x576.png\" alt=\"Salaire marketing Ile de france, province, france , RH\" class=\"wp-image-675\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/02123f64-08dc-49e5-89b2-a920cd887683-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/02123f64-08dc-49e5-89b2-a920cd887683-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/02123f64-08dc-49e5-89b2-a920cd887683-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/02123f64-08dc-49e5-89b2-a920cd887683-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/02123f64-08dc-49e5-89b2-a920cd887683.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>La France reste quand m\u00eame le pays o\u00f9 les attentes des \u00e9tudiants sont<strong> le plus en accord avec l&rsquo;offre du march\u00e9<\/strong>, avec un salaire attendu sup\u00e9rieur de seulement 5% \u00e0 la r\u00e9alit\u00e9.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Un \u00e9tudiant en marketing s&rsquo;attend \u00e0 gagner 1 864 \u20ac, alors que <strong>l&rsquo;offre moyenne du march\u00e9 est de 1 777 \u20ac<\/strong>. En outre, l&rsquo;esp\u00e9rance de salaire moyenne d&rsquo;un \u00e9tudiant masculin en France, soit 1 946 \u20ac, est <strong>sup\u00e9rieure de 8,41 %<\/strong> \u00e0 celle d&rsquo;une \u00e9tudiante, qui est de 1 795 \u20ac.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/02123f64-08dc-49e5-89b2-a920cd887683-1-1024x576.png\" alt=\"Salaire marketing Ile de france, province, france , RH\" class=\"wp-image-677\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/02123f64-08dc-49e5-89b2-a920cd887683-1-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/02123f64-08dc-49e5-89b2-a920cd887683-1-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/02123f64-08dc-49e5-89b2-a920cd887683-1-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/02123f64-08dc-49e5-89b2-a920cd887683-1-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/02123f64-08dc-49e5-89b2-a920cd887683-1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247db5\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">En Europe, les \u00e9tudiants re\u00e7oivent jusqu&rsquo;\u00e0 1000 euros de moins que ce qu&rsquo;ils souhaitaient<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247dc3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Nous avons enqu\u00eat\u00e9 dans quatre pays (Allemagne, Belgique, France et Espagne) afin de d\u00e9terminer l&rsquo;\u00e9cart entre les salaires attendus et l&rsquo;offre r\u00e9elle de l&rsquo;entreprise.<\/p>\n\n\n\n<p>En g\u00e9n\u00e9ral, les \u00e9tudiants ou les nouveaux marketeurs s&rsquo;attendent \u00e0 obtenir <strong>19% de plus que ce que le march\u00e9 est en mesure de leur offrir.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/6ed39b28-0efd-46d5-aca2-a20bab7e22c9-1024x576.png\" alt=\"Salaires  marketing europe, diplom\u00e9, RH\" class=\"wp-image-679\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/6ed39b28-0efd-46d5-aca2-a20bab7e22c9-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/6ed39b28-0efd-46d5-aca2-a20bab7e22c9-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/6ed39b28-0efd-46d5-aca2-a20bab7e22c9-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/6ed39b28-0efd-46d5-aca2-a20bab7e22c9-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/6ed39b28-0efd-46d5-aca2-a20bab7e22c9.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>En moyenne, les entreprises offrent une fourchette de salaire comprise entre 1 000 et 1 500 \u20ac aux \u00e9tudiants en marketing, ce qui repr\u00e9sente une <strong>baisse de plus de 50 %<\/strong> par rapport aux attentes des \u00e9tudiants, qui s&rsquo;attendaient \u00e0 recevoir en moyenne 2 000 \u20ac.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247def\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Quelles sont les attentes salariales des hommes et des femmes ?&nbsp;<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247dfd\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Dans la plupart des pays, les femmes s&rsquo;attendent <strong>\u00e0 gagner 5 % de moins que les hommes<\/strong>. Cependant, les r\u00e9sultats diff\u00e8rent d&rsquo;un pays \u00e0 l&rsquo;autre, les femmes espagnoles et allemandes s&rsquo;attendant \u00e0 gagner plus que les hommes.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/48b7545b-2a49-41bc-bc7c-87bbb429bc57-1024x576.png\" alt=\"salaires professionnels du marketing, homme, femmes, europe \" class=\"wp-image-680\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/48b7545b-2a49-41bc-bc7c-87bbb429bc57-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/48b7545b-2a49-41bc-bc7c-87bbb429bc57-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/48b7545b-2a49-41bc-bc7c-87bbb429bc57-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/48b7545b-2a49-41bc-bc7c-87bbb429bc57-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/48b7545b-2a49-41bc-bc7c-87bbb429bc57.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-espagne\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Espagne &#8211; L&rsquo;\u00e9cart le plus prometteur pour les femmes<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247dc3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-medium-font-size\">En Espagne, le salaire moyen attendu par les \u00e9tudiants est de 1534 \u20ac et le salaire moyen propos\u00e9 par les RH est de 1222 \u20ac, ce qui en fait <strong>les attentes les plus faibles<\/strong> parmi les pays \u00e9tudi\u00e9s.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/a5b88854-19bc-463d-953f-6f003638ac5e-1024x576.png\" alt=\"salaires jeune professionnels du marketing Espagne, \u00e9tudiant, RH \" class=\"wp-image-681\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/a5b88854-19bc-463d-953f-6f003638ac5e-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/a5b88854-19bc-463d-953f-6f003638ac5e-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/a5b88854-19bc-463d-953f-6f003638ac5e-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/a5b88854-19bc-463d-953f-6f003638ac5e-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/a5b88854-19bc-463d-953f-6f003638ac5e.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Globalement, il s&rsquo;agit du deuxi\u00e8me \u00e9cart le plus \u00e9lev\u00e9 de notre enqu\u00eate, les dipl\u00f4m\u00e9s pouvant esp\u00e9rer jusqu&rsquo;\u00e0<strong> 25 %<\/strong> de plus que ce que le march\u00e9 peut r\u00e9ellement leur offrir.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Et pourtant, \u00e9tonnamment, c&rsquo;est le pays dans lequel les femmes peuvent esp\u00e9rer un salaire jusqu&rsquo;\u00e0<strong> 50 % sup\u00e9rieur \u00e0 celui des hommes<\/strong>, passant de 1 412 \u20ac \u00e0 2 141 \u20ac, ce qui en fait le plus grand \u00e9cart de tous les march\u00e9s \u00e0 cet \u00e9gard. La majorit\u00e9 des Espagnoles de notre \u00e9tude venaient de la r\u00e9gion d&rsquo;Andalousie.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/b6e0e7b1-52a6-4149-b3c0-11cc05e8a7af-1024x576.png\" alt=\"attentes salariales, homme, femme, Espagne\" class=\"wp-image-682\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/b6e0e7b1-52a6-4149-b3c0-11cc05e8a7af-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/b6e0e7b1-52a6-4149-b3c0-11cc05e8a7af-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/b6e0e7b1-52a6-4149-b3c0-11cc05e8a7af-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/b6e0e7b1-52a6-4149-b3c0-11cc05e8a7af-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/b6e0e7b1-52a6-4149-b3c0-11cc05e8a7af.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-allemagne\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Allemagne &#8211; L&rsquo;offre la plus \u00e9lev\u00e9e du march\u00e9 pour les dipl\u00f4m\u00e9s<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247dc3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>En Allemagne, les dipl\u00f4m\u00e9s en marketing ont des raisons de se r\u00e9jouir : les services des ressources humaines de ce pays ont r\u00e9v\u00e9l\u00e9 qu&rsquo;ils disposaient de l&rsquo;<strong>offre salariale la plus \u00e9lev\u00e9e des march\u00e9s <\/strong>\u00e9tudi\u00e9s.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Les entreprises sont pr\u00eates \u00e0 offrir un salaire moyen de <strong>1882 euros<\/strong>, soit \u00e0 peine 10 % de moins que les attentes des \u00e9tudiants, qui pr\u00e9voient un salaire moyen de <strong>2071 euros<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/6b4f4229-4bd5-483b-abd7-612e89c2b00c-1024x576.png\" alt=\"attentes salariales, Allemagne \u00e9tudiant, RH\" class=\"wp-image-683\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/6b4f4229-4bd5-483b-abd7-612e89c2b00c-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/6b4f4229-4bd5-483b-abd7-612e89c2b00c-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/6b4f4229-4bd5-483b-abd7-612e89c2b00c-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/6b4f4229-4bd5-483b-abd7-612e89c2b00c-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/6b4f4229-4bd5-483b-abd7-612e89c2b00c.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>En outre, avec l&rsquo;Espagne, l&rsquo;Allemagne est l&rsquo;autre march\u00e9 sur lequel les \u00e9tudiantes esp\u00e8rent gagner un revenu plus \u00e9lev\u00e9 que les \u00e9tudiants. Les hommes s&rsquo;attendent \u00e0 un salaire moyen de <strong>2 000 \u20ac<\/strong>, tandis que les femmes ont un salaire moyen de <strong>2 240 \u20ac<\/strong>, soit 12 % de plus.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/75af9a5d-2bc6-4036-bf6a-11ca448d6389-1024x576.png\" alt=\"Offre premier emploi, Allemagne, Femme, homme\" class=\"wp-image-684\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/75af9a5d-2bc6-4036-bf6a-11ca448d6389-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/75af9a5d-2bc6-4036-bf6a-11ca448d6389-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/75af9a5d-2bc6-4036-bf6a-11ca448d6389-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/75af9a5d-2bc6-4036-bf6a-11ca448d6389-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/75af9a5d-2bc6-4036-bf6a-11ca448d6389.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Les r\u00e9ponses des \u00e9tudiantes allemandes de notre enqu\u00eate proviennent de la r\u00e9gion de Hesse.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-belgique\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Belgique &#8211; L&rsquo;\u00e9cart le plus important entre les attentes et la r\u00e9alit\u00e9<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247dc3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>De loin, les \u00e9tudiants belges en marketing ont <strong>les attentes salariales les plus \u00e9lev\u00e9es <\/strong>de tous les march\u00e9s de notre \u00e9tude.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>En moyenne, les \u00e9tudiants belges s&rsquo;attendent \u00e0 recevoir 2 500 \u20ac, ce qui est m\u00eame sup\u00e9rieur \u00e0 la moyenne g\u00e9n\u00e9rale de<strong> tous les march\u00e9s confondus<\/strong>. L&rsquo;offre du march\u00e9 pour ces \u00e9tudiants, selon les services des RH, est de 1806\u20ac.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/BE-FR-Average-salary-expectations-for-first-jobbers-in-marketing-1024x576.png\" alt=\"Salaire sortie \u00e9tudes attendu, r\u00e9alit\u00e9, \u00e9tudiant, RH, belgique\" class=\"wp-image-689\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/BE-FR-Average-salary-expectations-for-first-jobbers-in-marketing-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/BE-FR-Average-salary-expectations-for-first-jobbers-in-marketing-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/BE-FR-Average-salary-expectations-for-first-jobbers-in-marketing-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/BE-FR-Average-salary-expectations-for-first-jobbers-in-marketing-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/BE-FR-Average-salary-expectations-for-first-jobbers-in-marketing.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>M\u00eame s&rsquo;il ne s&rsquo;agit que de la deuxi\u00e8me offre salariale la plus \u00e9lev\u00e9e de notre enqu\u00eate (apr\u00e8s l&rsquo;Allemagne), elle repr\u00e9sente <strong>un \u00e9cart de 38 %<\/strong> par rapport aux attentes des \u00e9tudiants.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Les \u00e9tudiants belges s&rsquo;attendent \u00e0 gagner pr\u00e8s de 19 % de plus que les \u00e9tudiantes belges, ce qui les place au m\u00eame niveau que les Fran\u00e7ais. En moyenne, les hommes esp\u00e8rent gagner<strong> 2 667 \u20ac<\/strong> et les femmes <strong>2 250 \u20ac<\/strong>. La majorit\u00e9 de ces \u00e9tudiants masculins sont originaires de Bruxelles et de Flandre.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/BE-Average-salary-expectations-for-first-jobbers-in-marketing-1024x576.png\" alt=\"Salaires sortie \u00e9tudes, homme, femme , Belgique\" class=\"wp-image-698\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/BE-Average-salary-expectations-for-first-jobbers-in-marketing-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/BE-Average-salary-expectations-for-first-jobbers-in-marketing-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/BE-Average-salary-expectations-for-first-jobbers-in-marketing-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/BE-Average-salary-expectations-for-first-jobbers-in-marketing-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/BE-Average-salary-expectations-for-first-jobbers-in-marketing.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247e96\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Conclusion<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2a\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>La disparit\u00e9 entre les attentes salariales et la r\u00e9alit\u00e9 semble \u00eatre <strong>un autre facteur contribuant au ph\u00e9nom\u00e8ne de la Grande R\u00e9signation<\/strong> dans le <a href=\"https:\/\/www.sortlist.fr\/blog\/budget-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>domaine du marketing<\/u><\/a>.<\/p>\n\n\n\n<p>Les \u00e9tudiants des pays o\u00f9 la diff\u00e8rence entre les attentes et la r\u00e9alit\u00e9 sont plus faible, comme la France, sont confront\u00e9s au m\u00eame probl\u00e8me en ce qui concerne leur sexe. Il semble<strong> que les femmes s&rsquo;attendent \u00e0 recevoir un salaire inf\u00e9rieur \u00e0 celui des hommes.<\/strong><\/p>\n\n\n\n<p>En particulier dans des pays comme l&rsquo;Espagne et la Belgique, o\u00f9 les attentes en mati\u00e8re de revenus ne sont pas satisfaites. Les \u00e9tudiants en marketing peuvent se tourner vers d&rsquo;autres pays pour trouver une compensation \u00e9conomique adapt\u00e9e \u00e0 leurs besoins et \u00e0 leurs envies.&nbsp;<\/p>\n\n\n\n<p>Et ils ne m\u00e9nageront pas leurs efforts pour le faire savoir au monde entier &#8211; par le biais des <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.sortlist.fr\/blog\/marketing-des-medias-sociaux\/\"><u>m\u00e9dias sociaux<\/u><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00e9thodologie<\/h2>\n\n\n\n<p>L&rsquo;\u00e9tude a \u00e9t\u00e9 men\u00e9e entre le 4 et le 8 avril 2022 aupr\u00e8s de 500 \u00e9tudiants dipl\u00f4m\u00e9s en marketing et de marketeurs nouvellement employ\u00e9s, ainsi que de 100 \u00e9quipes RH dans 4 pays : Belgique, Allemagne, Espagne et France.&nbsp;<\/p>\n\n\n\n<p>Dans l&rsquo;\u00e9tude, nous avons interrog\u00e9 les \u00e9tudiants sur leurs attentes salariales pour leur premier emploi, et les services RH sur l&rsquo;offre salariale moyenne pour chacun de leurs march\u00e9s. Les r\u00e9ponses sont anonymes.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ece\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:40px\">Pr\u00e9sent\u00e9 dans<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"block_142013f9e4fdf058471b521135665d1b\" class=\"gutenberg-block gutenberg--partners-slider\">\n            <section class=\"partners js-partners-slider-reports\">\n            <div class=\"partners__wrapper wrapper\">\n                \n                \n                    <div class=\"js-carousel-slider\">\n                        <div class=\"track\" data-glide-el=\"track\">\n                             <ul class=\"responsive tns-slider slides\">\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/01\/forbes-logo-7-1-3.png\" alt=\"Forbes\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/01\/Fashionunited-logo-3.png\" alt=\"FashionUnited\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/01\/trends-tendances-logo-png-transparent-1.png\" alt=\"Trends Tendances\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/02\/Article-Covers-for-COM-and-UK-88.png\" alt=\"Le Monde\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/01\/statista-logo-3.png\" alt=\"Statista\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/01\/Entrepreneur_logo-3.png\" alt=\"Entrepreneur\">\n       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decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/01\/telechargement-3.png\" alt=\"Techcrunch\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/01\/CB_News_2011_logo.svg_-2.png\" alt=\"CBNews\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/18\/2023\/01\/logo-strategies-1.png\" alt=\"Strat\u00e9gies\">\n                                                                            <\/li>\n                                                            <\/ul>\n                        <\/div>\n                    <\/div>\n\n                    \n                                <\/div>\n            <\/div>\n        <\/section>\n    \n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez l&rsquo;\u00e9cart entre les salaires des d\u00e9butants en marketing et les offres du march\u00e9.<\/p>\n","protected":false},"author":102,"featured_media":692,"template":"","reports_categories":[11],"class_list":["post-397","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-rapports-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9tude : Salaires et attentes en marketing : attente vs 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