Description

• WE ARE AIR PARIS.

  A multicultural collective of strategists, creatives, business developers and curators of content.

   

  BRAND DEVELOPMENT.

  Our expertise is in creating, building, developing and repositioning brands.

   

  AN OMNICHANNEL APPROACH.

  We mix innovative strategy, visionary creative and disruptive implementation, across all platforms.

   

  PARIS, NEW YORK, SHANGHAI.

  Our 3 offices provide us with the expert knowledge of markets and cultures in Europe, Asia and the Americas

   

  Air Paris is the fruitful partnership between visionary brand development experts and the most innovative creative minds, all of whom are transcultural experts in brand strategy, communication, advertising and product creation, for multinational corporations as well as independent companies.

  The Agency acts as a strategic consultant, a business developer and a creative director at the same time. Agency services include brand strategy and positioning, brand creation and development, new product concepts, 360° advertising, branding, brand experience, and package design.

   

  NO BRAND IS TOO BIG OR TOO SMALL.

  We partner with each brand to create a tailored strategy and creative universe that tells their story with authenticity and relevance for today's market.

   

  Services and Process

  BRAND CREATION AND DEVELOPMENT

  New brand creation

  Repositioning, diversification and development of existing brands

  Creation of new product categories

  Brand concept, positioning and philosophy

  Names, copy, tone of voice, brand story and storytelling

  Brand mission and expertise

   

  STRATEGY

  Brand  architecture

  Marketing strategy

  Launch strategy and activations

   

  BRANDING

  Logos, colors, materials, graphic elements, typography

  Visual and audio-visual elements

  Product branding (logos and design of sub-brands)

   

  COMMUNICATION AND CREATION

  Communication strategy and creative direction

  Creation and production of visual and audio-visual elements

  Brand content development

  Art buying, negotiation of rights,

  Production and post-production

   

  PACKAGING

  Creation of packaging (primary and secondary)

  Creation of promotional packaging

  Creation of e-commerce packaging, kits and gifts

   

  DIGITAL AND SOCIAL

  Digital content and strategy

  Social Media strategy and activations

  Website and e-commerce design

  Influencers and brand ambassadors

   

  BRAND EXPERIENCE

  Continued consumer engagement and content across all platforms

  Brand activations: pop-ups, takeovers, OOH-experiences, special events

  Limited edition collaborations

  Event & Space Concepts and design

   

  MARKETING AND DISTRIBUTION

  Launch activation strategy

  Marketing plan

  Special editions, seasonal activations

  New product development

  Strategy by channel of distribution

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