AIR PARIS

WE ARE AIR PARIS.

A multicultural collective of strategists, creatives, business developers and curators of content.

 

BRAND DEVELOPMENT.

Our expertise is in creating, building, developing and repositioning brands.

 

AN OMNICHANNEL APPROACH.

We mix innovative strategy, visionary creative and disruptive implementation, across all platforms.

 

PARIS, NEW YORK, SHANGHAI.

Our 3 offices provide us with the expert knowledge of markets and cultures in Europe, Asia and the Americas

 

Air Paris is the fruitful partnership between visionary brand development experts and the most innovative creative minds, all of whom are transcultural experts in brand strategy, communication, advertising and product creation, for multinational corporations as well as independent companies.

The Agency acts as a strategic consultant, a business developer and a creative director at the same time. Agency services include brand strategy and positioning, brand creation and development, new product concepts, 360° advertising, branding, brand experience, and package design.

 

NO BRAND IS TOO BIG OR TOO SMALL.

We partner with each brand to create a tailored strategy and creative universe that tells their story with authenticity and relevance for today's market.

 

Services and Process

BRAND CREATION AND DEVELOPMENT

New brand creation

Repositioning, diversification and development of existing brands

Creation of new product categories

Brand concept, positioning and philosophy

Names, copy, tone of voice, brand story and storytelling

Brand mission and expertise

 

STRATEGY

Brand  architecture

Marketing strategy

Launch strategy and activations

 

BRANDING

Logos, colors, materials, graphic elements, typography

Visual and audio-visual elements

Product branding (logos and design of sub-brands)

 

COMMUNICATION AND CREATION

Communication strategy and creative direction

Creation and production of visual and audio-visual elements

Brand content development

Art buying, negotiation of rights,

Production and post-production

 

PACKAGING

Creation of packaging (primary and secondary)

Creation of promotional packaging

Creation of e-commerce packaging, kits and gifts

 

DIGITAL AND SOCIAL

Digital content and strategy

Social Media strategy and activations

Website and e-commerce design

Influencers and brand ambassadors

 

BRAND EXPERIENCE

Continued consumer engagement and content across all platforms

Brand activations: pop-ups, takeovers, OOH-experiences, special events

Limited edition collaborations

Event & Space Concepts and design

 

MARKETING AND DISTRIBUTION

Launch activation strategy

Marketing plan

Special editions, seasonal activations

New product development

Strategy by channel of distribution