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WE ARE AIR PARIS.
A multicultural collective of strategists, creatives, business developers and curators of content.
BRAND DEVELOPMENT.
Our expertise is in creating, building, developing and repositioning brands.
AN OMNICHANNEL APPROACH.
We mix innovative strategy, visionary creative and disruptive implementation, across all platforms.
PARIS, NEW YORK, SHANGHAI.
Our 3 offices provide us with the expert knowledge of markets and cultures in Europe, Asia and the Americas
Air Paris is the fruitful partnership between visionary brand development experts and the most innovative creative minds, all of whom are transcultural experts in brand strategy, communication, advertising and product creation, for multinational corporations as well as independent companies.
The Agency acts as a strategic consultant, a business developer and a creative director at the same time. Agency services include brand strategy and positioning, brand creation and development, new product concepts, 360° advertising, branding, brand experience, and package design.
NO BRAND IS TOO BIG OR TOO SMALL.
We partner with each brand to create a tailored strategy and creative universe that tells their story with authenticity and relevance for today's market.
Services and Process
BRAND CREATION AND DEVELOPMENT
New brand creation
Repositioning, diversification and development of existing brands
Creation of new product categories
Brand concept, positioning and philosophy
Names, copy, tone of voice, brand story and storytelling
Brand mission and expertise
STRATEGY
Brand architecture
Marketing strategy
Launch strategy and activations
BRANDING
Logos, colors, materials, graphic elements, typography
Visual and audio-visual elements
Product branding (logos and design of sub-brands)
COMMUNICATION AND CREATION
Communication strategy and creative direction
Creation and production of visual and audio-visual elements
Brand content development
Art buying, negotiation of rights,
Production and post-production
PACKAGING
Creation of packaging (primary and secondary)
Creation of promotional packaging
Creation of e-commerce packaging, kits and gifts
DIGITAL AND SOCIAL
Digital content and strategy
Social Media strategy and activations
Website and e-commerce design
Influencers and brand ambassadors
BRAND EXPERIENCE
Continued consumer engagement and content across all platforms
Brand activations: pop-ups, takeovers, OOH-experiences, special events
Limited edition collaborations
Event & Space Concepts and design
MARKETING AND DISTRIBUTION
Launch activation strategy
Marketing plan
Special editions, seasonal activations
New product development
Strategy by channel of distribution
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