Satisfaction is a belgian based agency that develops/creates/crafts multi-faceted brand projects.
- Local tank for global brands -
Satisfaction is specialized in developing brand projects for global markets.
Created in 2006 by creatives, the organisation works to give relevance and consistency to brands and their advertisment by connecting art - modern culture - technology to business vision and goals. From brand positioning to campaign activation, Satisfaction accompanies clients such as Cointreau global, Bridgestone Europe, Lee Europe, Lee Asia, Eastpak Europe, Peugeot in their global communication.
- Services -
Concept & Creative
- Craft -
- Touchpoints -
Retail & POS
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DUVEL - From beer style to lifestyleFebruary 2019February 2019
DUVEL - From beer style to lifestyle
Satisfaction presents the new communication platform where the intrinsic characteristics of a product become a modern and premium lifestyle, emphasising on “the Duvel moments”.
From the Ardennes forests to the beaches of Ostend, Ghent’s cobblestones to the bistros of Liège, it is the beauty of our flat country that runs to the rhythm of a Duvel as it’s poured and lived with an intense tornado of emotions. The landscapes blend into its golden color. The life that embodies it is as fresh as its foam and reveals a metaphor between product and “moments lived”.
For casting, the brand was able to count on a wild band of real “Duvelers”. Fans of the brand, contacted on social networks threw themselves into the experience by playing their own roles.
It will inscribe Duvel and its legendary tornado in the hearts of Belgians, a place it never really left.
LEE JEANS - Move your Lee - Campaigns from 12/18March 2018March 2018
LEE JEANS - Move your Lee - Campaigns from 12/18
From the brand fundamentals to all creative assets, Satisfaction has accompanied Lee Europe to succeed a yearly 16% of positive growth as well as increasing operating income by 20% thanks to a complete brand repositioning. Probably the best performance in a very competitive denim industry in Europe and putting an end to 4 years (2006-2010) of negative performances.
In 3 years Satisfaction helped Lee Asia Pacific, 3rd denim brand to reach the much coveted n°1 denim brand in Asia (leaving behind Levi’s) increasing significantly sales volumes in China. This performance is also due to the launch of “Jade”, a very innovative denim range.
METAXA - Don't Drink it, Explore itMarch 2018March 2018
METAXA - Don't Drink it, Explore it
Satisfaction has designed the new Metaxa brand platform, from the positioning to fully integrated global campaigns including the launch of the premium range spirit: Metaxa 12 stars.
A challenge of premiumisation and revitalisation, in line with the Remy Cointreau group strategy. In two years (2015 vs 2017) the global growth value reach 53 % giving the brand a strong reconsideration all accross Europe and positive perspectives for its Asia market development.
PEUGEOT - Facing the emotion of drivingMarch 2018March 2018
PEUGEOT - Facing the emotion of driving
Our creative objective was to translate this experience in a very unique way, rather than to literally show it. To do so, we invented a brand new discipline: “car surfing”. A real piloting mental connection between the man and the car. The movie has been executed without any tricks or cheap CGI. It’s a movie of love between a car and the South African down hill board world champion: Decio Lurenco.
Enjoy the ride.
VOLGA BEER - Ignite a new distribution networkAugust 2018August 2018
VOLGA BEER - Ignite a new distribution network
The real challenge when you launch a beer in Belgium is the distribution network.
How to get inside the bars when there are more than 1322 other Belgian beers that want the same thing? Usually beer brands give away point of sales assets like beer mats, chairs for the terrace, and so on to café’s. So we had to think of something else. Something different that the bar owners would die for, something even they had never thought of.
So this is our idea: You take our beer and we give you…THE SUN.
NATIONAAL - Talents van demainAugust 2018August 2018
NATIONAAL - Talents van demain
Nationaal is a culural pop-up store event dedicated to expose and sell the emerging Belgian new talents’ products.
Our creative vision on this was clear: Develop a campaign with a contemporary signature that could only be the expression of a Belgian mind. We developed a trilingual language that mixes Dutch, French and English. We then adapted it into a copy that illustrates each of the cultural disciplines: food, cinema, fashion, design, music, plastic arts, literature, dance, architecture, and digital arts.
COINTREAU - The Art of the MixJune 2018June 2018
COINTREAU - The Art of the Mix
- In april 2018, Cointreau released a new vibrant campaign around its new slogan: “the Art of the Mix”.
Featured in over 350 classic cocktails like the Margarita and the Cosmopolitan, Cointreau has long been a player in cocktail culture. This spirited campaign, created by agency Satisfaction, confirms Cointreau’s place at the heart of that equation, while celebrating its new identity. With its launch, the brand is officially staking its position as a leader in developed markets, growing its reputation in new markets, and bolstering its status as a pioneer.
Comprised of a master film, capsule shorts and print assets.
Cointreau is a master of chemistry, both between ingredients and people. It is contagious, inclusive, and chic. This campaign’s mission is to creatively express these truths.
Satisfaction answers the brief with a modern Music Hall of dancing recipes where every character is an ingredient and every cocktail a choreography.
BRIDGESTONE x ASTON MARTINAugust 2018August 2018
BRIDGESTONE x ASTON MARTIN
The context: Well known as the main sponsor of the Formula 1 championship, Bridgestone is currently the highest ranking tyre manufacturer in the global tyre market. The brand is committed to developing its “Passion for Exellence” and is dedicated worldwide to “serve society with superior quality”.
The challenge: To create a new communication strategy positioning the brand as the symbol of excellence, and to manage to associate the tyres with top level car brands.
Our answer was to implement a European partnership between Bridgestone and Aston Martin. Aston Martin allowed us to use their cars to promote Bridgestone tyres through a common vision of harmony, precision and excellence.
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