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ART TELLING WITH PHILIPPE FRANCQ

janvier 2015
ART TELLING WITH PHILIPPE FRANCQ
Description

Reinterpreting the codes of a brand in the form of a comic strip Giorgio Armani Beauty is launching its new male fragrance across Europe: Armani Code Sport. They are entrusting Diplomatic-Cover with the entire digital aspect of this launch, with the main challenge being to extend the poster campaign and the TV ad to the digital world.

ART TELLING WITH PHILIPPE FRANCQ

janvier 2015
Description

Reinterpreting the codes of a brand in the form of a comic strip Giorgio Armani Beauty is launching its new male fragrance across Europe: Armani Code Sport. They are entrusting Diplomatic-Cover with the entire digital aspect of this launch, with the main challenge being to extend the poster campaign and the TV ad to the digital world.

Work details
work
Client
Armani
place
Localisation
Paris
business
Industry of the client
Hôpitaux et Santé
people
Audience
Business to Consumer
public
Geographic scope
International
settings
Service provided
Stratégie digitale
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