Taste of discovery

juillet 2016
Taste of discovery
Taste of discovery
Taste of discovery
Description

To ensure the consumer is aware there is a significant range of Chivas variants that can be enjoyed across a number of key needs & occasions, we created the Chivas Taste Discovery activation, with a unique & engaging VR experience that offering consumers access to the type of knowledge and experience one only gets when getting an exclusive induction at Strathisla, thanks to a virtual journey to the home of Chivas Regal. Using the consumer’s favourite tastes as a starting point, this immersive tasting experience take consumers through Chivas range explaining where they can find these tastes and why.

 

 

Taste of discovery

juillet 2016
Digital strategy
360 campaign
spirits
virtual reality experience
Digital strategy
360 campaign
spirits
virtual reality experience
Description

To ensure the consumer is aware there is a significant range of Chivas variants that can be enjoyed across a number of key needs & occasions, we created the Chivas Taste Discovery activation, with a unique & engaging VR experience that offering consumers access to the type of knowledge and experience one only gets when getting an exclusive induction at Strathisla, thanks to a virtual journey to the home of Chivas Regal. Using the consumer’s favourite tastes as a starting point, this immersive tasting experience take consumers through Chivas range explaining where they can find these tastes and why.

 

 

Work details
work
Client
Chivas
place
Localisation
Hauts-de-Seine
business
Industry of the client
Vins et Spiritueux
people
Audience
Business to Consumer
public
Geographic scope
International
settings
Service provided
Branding, Stratégie digitale, Graphisme, Design 3D, Photography, Publicité
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