Accueil - France - Île-de-France - Hauts-de-Seine - Stratégie digitale - Défi Ingénieurs, the most serious game ever.

Défi Ingénieurs, the most serious game ever.

janvier 2015
Défi Ingénieurs, the most serious game ever.
Description

he SNCF wanted to hit up France's top engineering graduates. But it needed to let them know they spoke the same language. We had the answer: a multi-platform game that pitted 180 French engineering schools against each other. The result: more than 9 million new contacts. Child's play...

Défi Ingénieurs, the most serious game ever.

janvier 2015
Description

he SNCF wanted to hit up France's top engineering graduates. But it needed to let them know they spoke the same language. We had the answer: a multi-platform game that pitted 180 French engineering schools against each other. The result: more than 9 million new contacts. Child's play...

Work details
work
Client
SNCF
place
Localisation
Hauts-de-Seine
business
Industry of the client
Voyage et Loisirs
people
Audience
Business to Consumer
public
Geographic scope
National
settings
Service provided
Stratégie digitale
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