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Forbes Case Study

janvier 2015
Description

Since its birth in 1917, the Forbes brand has been a beacon for success, capitalism and wealth, conjuring images of affluent East Coast men sitting comfortably atop their fortunes. However, this brand perception has fallen far behind the truth of where the Forbes brand is today and what it has to offer to media buyers and advertisers. It was our job to make this famous brand relevant again.

Forbes Case Study

janvier 2015
Description

Since its birth in 1917, the Forbes brand has been a beacon for success, capitalism and wealth, conjuring images of affluent East Coast men sitting comfortably atop their fortunes. However, this brand perception has fallen far behind the truth of where the Forbes brand is today and what it has to offer to media buyers and advertisers. It was our job to make this famous brand relevant again.

Work details
work
Client
Forbes
place
Localisation
Paris
business
Industry of the client
Médias
people
Audience
Business to Consumer
public
Geographic scope
National
settings
Service provided
Stratégie digitale
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