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Häagen-Dazs Loves Honey Bees

janvier 2015
Häagen-Dazs Loves Honey Bees
Description

By creating the Häagen-Dazs Bee Board, Ketchum helped Häagen-Dazs champion the honey bee cause and connect with consumers. The advisory board fueled a movement of people planting bee-friendly habitats through a mass flower seed distribution program. More than 1,000 consumers contacted the company with suggestions, requests and kudos, causing Häagen-Dazs to experience its largest single baseline sales increase (5.2%) in more than a year as well as garner significant media coverage for a serious environmental issue.

Häagen-Dazs Loves Honey Bees

janvier 2015
Description

By creating the Häagen-Dazs Bee Board, Ketchum helped Häagen-Dazs champion the honey bee cause and connect with consumers. The advisory board fueled a movement of people planting bee-friendly habitats through a mass flower seed distribution program. More than 1,000 consumers contacted the company with suggestions, requests and kudos, causing Häagen-Dazs to experience its largest single baseline sales increase (5.2%) in more than a year as well as garner significant media coverage for a serious environmental issue.

Work details
work
Client
Häagen-Dazs
place
Localisation
Hauts-de-Seine
business
Industry of the client
Alimentaire
people
Audience
Business to Business
public
Geographic scope
International
settings
Service provided
Publicité
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