Marketing de contenu pour Lacoste : 'Lacoste brand content strategy'

Accueil - France - Île-de-France - Paris - Paris - Lacoste brand content strategy

Découvrez cet exemple de Marketing de contenu

Secteur du client : Accessoires & vêtements
Service rendu : Marketing de contenu
Audience : Business to Consumer
Portée géographique: International
Tags : Social Media, Brand Content, engagement planning, influencer, Instagram, vine, Snapchat

Our objective for Lacoste was to make the brand more desirable and relevant to a younger urban target, to embody the new brand positioning "Life is a beautiful Sport" through the relevant digital touchpoints for that target.

The idea : Turn Lacoste into the most social-innovative brand, by affirming a more contemporary positioning (« Life is a beautiful sport ») and leveraging cutting-edge social usages. 

- On Vine: A collaboration with star Viner Zach King (3M fans) to promote the launch of the new website 

- On Snapchat : Lacoste was the first fashion brand to create a Snapchat account, and launched an innovative recruitment operation, #SpotTheCroc, to drive traffic to the e-store 

- On Instagram : Lacoste launched the first social style guide, asking 15 KOLs to share their own way of wearing the iconic Lacoste polo shirt, and tagging their friends to invite them to participate. 

Autres idées de Marketing de contenu


Stratégie de contenu - Organisation politique

Services proposés: content marketing strategy, content marketing, marketing de contenu, marketing content, processus marketing

newsletter marketing

Stratégie de contenu - Logiciels et services informatiques

Services proposés: processus marketing, marketing content, marketing de contenu, content marketing, content marketing strategy

Content, Community, Campaigns for Subway Germany

Stratégie de contenu - Alimentaire
consulting - Digital strategy - content creation - community management - Design - development

Services proposés: marketing de contenu, marketing content, processus marketing, content marketing strategy, content marketing

Stratégie de Brand Content Caviar de Neuvic

Stratégie de contenu - Alimentaire
Brand Content

Services proposés: marketing de contenu, content marketing strategy, processus marketing, marketing content, content marketing

Brand Content for Armani Beauty

Stratégie de contenu - Luxe et Joaillerie
Brand Content

Services proposés: content marketing strategy, content marketing, processus marketing, marketing de contenu, marketing content

Besoin de quelque chose similaire ?

Postez un projet en quelques minutes et nous vous présenterons les bonnes agences pour créer quelque chose d'encore mieux.

Lancer un projet similaire100% gratuit, sans obligation