Stratégie digitale pour POSH Mobile : 'Launch a High Impact Brand'

Accueil - France - Provence-Alpes-Côte d'Azur - Bouches-du-Rhône - Stratégie digitale - Launch a High Impact Brand

Découvrez cet exemple de Stratégie digitale

Secteur du client : Télécommunications
Service rendu : Stratégie digitale
Audience : Business to Business
Portée géographique: Régional
Tags : Web Design, strategy, brand, marketing

POSH Mobile was introducing a new brand of mobile devices, phones, phablets and tablets, into the marketplace. Their initial emphasis was on the Latin American market and they wished to create a brand that was elegant and luxurious to match the sleek and sophisticated design of their devices. They needed every element of their marketing, from the wake-up animations and wallpaper on their products, to their website, product packaging and print advertising all to match the desired look and feel.

Mercury Creative developed a visual identity for the POSH Mobile brand that introduced some elements that were reminiscent not just of luxury and elegance, but also London and British Royalty which was a subtlety the client asked to be incorporated. The look and feel of all the branding is also mean to imitate what's done in the world of high fashion. We then took those branding elements and guidelines and used them to create poshmobile.com as well as product packaging, dealer support materials, print advertisements and more.

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