AccueilMarket validation (Test it) for Folding Lamp

Market validation (Test it) for Folding Lamp

octobre 2017
Market validation (Test it) for Folding Lamp
Description

For the Folding Lamp project, we created a website, conducted digital marketing campaigns with A/B testing. Tracking every click and every action of the targets/visitors, we ended up with relevant figures to launch the Kickstarter campaign. 

https://test-it.io/use-cases/

Défis

T. Hick is a designer and he invented this new design of lamp. To reduce his risks, he wanted to get customers before having to pay the factory to produce the Folding Lamp. 

Solutions

We created a website to (pre-)order Folding Lamps. The user experience was as good as on a real e-commerce. We installed all the tracking possible. We then conducted digital marketing campaigns (with A/B testing) to attract visitors and convert them in buyers. 

Impact

At the end of the campaign, Hick had enough pre-orders and market traction to successfully launch his kickstarter. 

Market validation (Test it) for Folding Lamp

octobre 2017
Branding Strategy
Product Strategy
marketing strategy
stratégie digitale
business model
business analysis
Branding Strategy
Product Strategy
marketing strategy
stratégie digitale
business model
business analysis
Description

For the Folding Lamp project, we created a website, conducted digital marketing campaigns with A/B testing. Tracking every click and every action of the targets/visitors, we ended up with relevant figures to launch the Kickstarter campaign. 

https://test-it.io/use-cases/

Défis

T. Hick is a designer and he invented this new design of lamp. To reduce his risks, he wanted to get customers before having to pay the factory to produce the Folding Lamp. 

Solutions

We created a website to (pre-)order Folding Lamps. The user experience was as good as on a real e-commerce. We installed all the tracking possible. We then conducted digital marketing campaigns (with A/B testing) to attract visitors and convert them in buyers. 

Impact

At the end of the campaign, Hick had enough pre-orders and market traction to successfully launch his kickstarter. 

Détails de la réalisation
work
Client
Folding Lamp
place
Localisation
Bruxelles
business
Secteur du client
E-commerce
people
Audience
Business to Consumer
public
Portée géographique
Internationaal
settings
Services proposés
Stratégie digitale, Branding, Marketing sur les réseaux sociaux, Création de site internet
today
Période de collaboration
Au : mars 2014Du : avril 2014
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De Standaard - CurieuzeNeuzen Vlaanderen

De Standaard - CurieuzeNeuzen Vlaanderen

février 2018
février 2018

De Standaard - CurieuzeNeuzen Vlaanderen

HOW WE ARE HELPING TO ORGANISE THE BIGGEST CIVIL INVESTIGATION OF AIR QUALITY EVER

A person inhales about 15.000 liters of air per day. That amount even increases when you’re moving intensively. Up to 60 liters per minute while jogging for example. Or 20 liters per minute for a child who’s playing outside. Luckily, the air that we breathe is free, but still incredibly precious. Because how clean is the air that we breathe?

That’s the question that De Standaard, University of Antwerp and Vlaamse Milieumaatschappij investigate with CurieuzeNeuzen Vlaanderen, the biggest civil investigation of air quality ever. In order to succeed, they need the help of 20.000 civilians who want to measure the air quality in their street. So, we are helping CurieuzeNeuzen Vlaanderen in activating civilians to be part of the campaign.

With a direct campaign activating civilians to be part of the campaign. And with a more contextual campaign to make them dwell on the quality of the air that they breathe. We focused on 3 themes: jogging, biking to work and playing outside. 3 activities almost everyone can relate to. In tv, cinema, print, radio, OOH and of course social media we asked people how clean the air is that they breathe. And we asked them to be part of the campaign and measure the air quality in their street. The first results will be out in September.

Stratégie digitale
Relations publiques (RP)
Rédaction et traduction
Réseaux sociaux
Publicité
Publicité en ligne
Rosa Più

Rosa Più

juillet 2016
juillet 2016

Rosa Più

Visual Identity for a company specialised in high-end long-lasting preserved roses and foliage in the Middle East.Pictures by Merel T'Hart.

Image de marque & branding
Creation of logotypes

Creation of logotypes

juin 2017
juin 2017

Creation of logotypes

Some examples of logotypes created by our teams

Image de marque & branding
Design & graphisme
Cresta

Cresta

mai 2018
mai 2018

Cresta

Des projets plus petits, mais qui illustrent réellement l’ensemble de nos compétences.

En communication « print », la création du logo, le développement de guidelines, de cartes de visite, roll ups...

En communication « Web », l’analyse des besoins, la création des wireframes, le design des pages du site (Photoshop) et l’implémentation du design dans le CMS.

Création de site internet
Design & graphisme
WIE KRINGT DIE WINT

WIE KRINGT DIE WINT

septembre 2015
septembre 2015

WIE KRINGT DIE WINT

Over 150 Kringwinkels (Thrift Shops) are saving the world. Or are making good progress. Because the items that are brought in and recycled each year make for savings equal to 60 000 tons of co² emissions. All the people who work there are people with fewer opportunities in the regular working circuit. You can snap up unique pieces for a song and shopping at De Kringwinkel makes you feel good. Summing up all these advantages in one line is impossible. Even though Wie kringt, die wint comes close. Since 3 years, choco is entrusted to position ‘De Kringwinkel’ and sensitize and inform the public about the existence of De Kringwinkel and the importance of recycling.

Image de marque & branding

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