Personalized video : Hello Bank

Développement web

Hello bank

Accueil - France - Rhône-Alpes - Loire - Application web - Personalized video : Hello Bank

Webqam worked with online banking Hello Bank (BNP Paribas) for a personalized video campaign to its customers. The goal? Improve referral rate, and discover the offer. Virally.

Hello bank customers received a personalized email containing a video with his name. 5500 names have been pre registered to anticipate the creation of graphical customizations automatically integrated in the video.

At the end of the film, the customer could invite friends to register with Hello Bank and offering them a personalized gift previously chosen from a wide selection. The invitation then includes a video in which more than a dozen elements are customized: youth's name, wife of hands or a man depending on the profile ... filled video also includes the name of the sponsor, the overlay the selected gift.

Client : Hello bank
Localisation : Loire
Secteur du client : Banque et Finance
Audience : Business to Consumer
Portée géographique : National
Service fourni : Développement web

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