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Personalized video : Hello Bank

mai 2016
Personalized video : Hello Bank
Description

Webqam worked with online banking Hello Bank (BNP Paribas) for a personalized video campaign to its customers. The goal? Improve referral rate, and discover the offer. Virally.

Hello bank customers received a personalized email containing a video with his name. 5500 names have been pre registered to anticipate the creation of graphical customizations automatically integrated in the video.

At the end of the film, the customer could invite friends to register with Hello Bank and offering them a personalized gift previously chosen from a wide selection. The invitation then includes a video in which more than a dozen elements are customized: youth's name, wife of hands or a man depending on the profile ... filled video also includes the name of the sponsor, the overlay the selected gift.

Personalized video : Hello Bank

mai 2016
Description

Webqam worked with online banking Hello Bank (BNP Paribas) for a personalized video campaign to its customers. The goal? Improve referral rate, and discover the offer. Virally.

Hello bank customers received a personalized email containing a video with his name. 5500 names have been pre registered to anticipate the creation of graphical customizations automatically integrated in the video.

At the end of the film, the customer could invite friends to register with Hello Bank and offering them a personalized gift previously chosen from a wide selection. The invitation then includes a video in which more than a dozen elements are customized: youth's name, wife of hands or a man depending on the profile ... filled video also includes the name of the sponsor, the overlay the selected gift.

Détails de la réalisation
work
Client
Hello bank
place
Localisation
Loire
business
Secteur du client
Banque et Finance
people
Audience
Business to Consumer
public
Portée géographique
National
settings
Services proposés
Développement web
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