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Snickers

janvier 2015
 Snickers
Description

Snickers, one of the world’s most famous chocolate brands, is known in Latin America for its connection to extreme sports, urban lifestyles (graffiti, skateboarders), and rebellious personality. Our challenge was to take Snickers seamlessly into new territories, be closer to female consumers without being too girly, and at the same time, be appealing to both teens and young adults.

Snickers

janvier 2015
Description

Snickers, one of the world’s most famous chocolate brands, is known in Latin America for its connection to extreme sports, urban lifestyles (graffiti, skateboarders), and rebellious personality. Our challenge was to take Snickers seamlessly into new territories, be closer to female consumers without being too girly, and at the same time, be appealing to both teens and young adults.

Work details
work
Client
Snickers
place
Localisation
Paris
business
Industry of the client
Alimentaire
people
Audience
Business to Consumer
public
Geographic scope
International
settings
Service provided
Application mobile
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