Réalisation d'un film corporate pour la marque Serenity du groupe Ontex

Objectifs:

Promouvoir les valeurs et l'expertise de la marque Serenity

Diffusion:

Italie

Stratégie:

Créer un film institutionnel à destination du public pour communiquer les valeurs de la marque

comment effectuer la montée en gamme de l'image de marque d'un centre commercial et développer les ventes des différentes boutiques

Renzo Piano Building Workshop is an international architectural practice with offices in Paris, Genoa and New York.

The studio is led by 11 partners, including its founder, the architect Renzo Piano, who won the Pritzker Prize in 1998. Since its creation in 1981, RPBW has completed over 120 projects across Europe, North America, Australia and East Asia.

RPBW buildings include the London Bridge Tower (The Shard), the Stavros Niarchos Cultural Center in Athens, the new campus for Columbia University in New York, the Palais de Justice in Paris and the Whitney Museum of American Art. In 2017, the Pompidou Center in Paris, designed by Renzo Piano and Richard Rogers, celebrates its 40th anniversary.

The two major concerns that RPBW had were :

Updating the website to represent current practices and the multiple devices of the current digital world, with an eye towards simplicity, elegance and clear messaging.

Beginning a process of communicating which insures the pertinence and commercial serenity of the practice — a practice — which represents an aesthetic and method more durable than any one person within that practice.