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This Is Twins Territory

janvier 2015
This Is Twins Territory
Description

How do you invigorate a pro sports team that had an apathetic fan base, had one of the lowest payrolls in baseball and played in what ESPN The Magazine called “the worst venue in sports”? You start with a rally cry: “This is Twins Territory.” A fun-filled call to arms to fans all across the state and beyond to get behind their team. Nine years and 16 Emmy Awards later, not only has the phrase been woven into the local dialect, it’s become the benchmark for sports marketing across the country.

This Is Twins Territory

janvier 2015
Description

How do you invigorate a pro sports team that had an apathetic fan base, had one of the lowest payrolls in baseball and played in what ESPN The Magazine called “the worst venue in sports”? You start with a rally cry: “This is Twins Territory.” A fun-filled call to arms to fans all across the state and beyond to get behind their team. Nine years and 16 Emmy Awards later, not only has the phrase been woven into the local dialect, it’s become the benchmark for sports marketing across the country.

Détails de la réalisation
work
Client
Twins
place
Localisation
Paris
business
Secteur du client
Autres
people
Audience
Business to Consumer
public
Portée géographique
Régional
settings
Services proposés
Stratégie digitale
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