Bowmans is Africa’s leading law firm, specialising in corporate, institutional and public sector matters for their clients across Africa. As a pre-eminent Pan-African law firm, Bowmans has a track record of providing specialist legal services, both domestic and cross-border, in the fields of corporate law, banking and finance law and dispute resolution, which spans over 100 years.

After a complex pitch process, Pure Creative Agency was awarded the contract to rebrand and reposition Africa's top 5 law firm, Bowman Gilfillan Africa Group as Bowmans, across 5 regions. The full range of services included brand strategy, brand positioning, logo design, brand identity design, corporate identity, marketing and communications design. Outside of the rebrand, PURE was contracted as lead agency for a 6 year term to support their marketing teams daily and monthly across 360 services.

Law Firm Rebrand - Logo and Brand Identity Design