To build upon the heritage of the brand and elevate its position in the market, we undertook considerable research into the brand and its history. Caffe Cordina is a national institution, being Malta's oldest cafeteria in the heart of the UNESCO capital city, Valletta.

Incorporating the heritage, ethos and brand story into every consumer touchpoint from the new logo design, menus, uniforms, customer service and experience as well as a comprehensive packaging design and product architecture across 85 packaging items.

The iconic Caffe Cordina symbol of the three tulips is not just tied to the company, but originates from the Cordina family crest. Therefore, it was imperative to treat the mark with utmost respect and care. We carefully crafted a new brand logo that not only incorporates the family but also celebrates the story and heritage, shaping a new crest logo with other tied symbols which works as both a digital symbol and a business mark.

Caffe Cordina rebranding + retail interior design.