Applanga has been built to allow anyone—from translators to designers—to become an active part of the localization process. Talking to their target audience, we identified specific user features for each target ground and created an identity revolving around their specific use cases.

For the brand language, we chose a vibrant color scheme and friendly typography that would make this complex subject matter more approachable. Hand-drawn custom illustrations rounded off the identity.

To explain the different use case and complexities of the app in an understanble way, we created custom interface mockups that highlight Applanga’s functionality and rich feature set. On the Applanga website, we implemented scroll-based animations to bring the mockups to live and communicate Applanga’s advantages in an engaging way.

Branding & Website for Translation Software