Projet réalisé pour Sanofi dans l'industrie Pharmaceutique et Biotech pour un public B2B.We assisted Sanofi Global and Verily (ex. Google Life Sciences) on implementing a systematic approach of behavioural science.
Projet réalisé pour Wolf Oil dans l'industrie Automobile pour un public B2B.Wolf Oil Corporation (WOC) is a Belgian company that develops customised, state-of-the-art lubricants for engines around the world. With two distinct brands under its umbrella —Wolf Lubricants and Champion Lubricants — the company needed a partner to help them turn these two brands into household names across the globe. Each brand also has partnerships with some of the world's most watched extreme motorsports like the Dakar Rally and World Rally Championship– a source of thousands of creative assets that we could incorporate into our communications approach and use as a vehicle to humanise a fairly technical subject.
Projet réalisé pour Bridgestone dans l'industrie Automobile pour un public B2B.The Bridgestone EMEA division needed a partner to strengthen its value proposition, expand its online and offline presence in Europe, Russia, Africa and India.
Projet réalisé pour ENGIE dans l'industrie Energie et Pétrole pour un public B2C.With the name change from Electrabel to ENGIE, the company wanted to acquire a new position as an attractive brand that makes the difference in terms of service.Electricity and gas contracts are commodity services, that get selected by customers based on pricing. This situation leads to heavy competition on price among the energy suppliers. Research shows that the average consumer is not interested in additional services such as a smart thermostat and boiler maintenance.
Projet réalisé pour Mercedes - Benz dans l'industrie Automobile pour un public B2C.Mercedes-Benz Vans was set to launch the X-Class in the Benelux region. As a pick-up truck with a premium feel, the X-Class was the first in its kind. The car manufacturer was about to introduce an entirely new category in the market, with no clearly defined target audience. They needed qualitative leads to make the launch a success.
Projet réalisé pour Brico dans l'industrie Vente au détail pour un public B2C.Loyalty card registrations are done in-store, but stores lack time to complete name, address fields etc... Also, it is not GDPR- proof for Brico employees to opt-in on behalf of the customer. Therefore, Brico had an incomplete customer databases which limited their options for cross-selling and up-selling. Furthermore, Brico needed to clearly identify the segment of consumers that is moving to a new home. They are usually big spenders in the DIY category. Due to GDPR, Brico had to stop renting Bpost lists and they asked Springbok for a digital alternative.