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Projet réalisé pour Van Cleef & Arpels dans l'industrie Luxe et Joaillerie pour un public .On the occasion of the launch of its new Zodiac Lumineux watch collection, the High Jewelry House Van Cleef & Arpels wanted to express its unique approach to the art of watchmaking: the Poetry of Time.The first chapter, entitled Poetic Astronomy, presents the House's watch collections inspired by the unique spectacle of the cosmos and the celestial vault, themes cherished by Van Cleef & Arpels.To tell the unique story of each creation, AREA 17 has developed a bespoke experience. The platform offers new narrative formats that engage users in a seamless journey on both mobile and desktop. Bespoke interactions reveal the complications developed for each watch creation, drawing their inspiration from the spectacle of the universe. Contextual call-to-actions allow users to learn more about each collection by navigating to the product pages available on the e-commerce site.vancleefarpels.com/poetry-of-timeCase study: https://area17.com/work/van-cleef-arpels-poetic-astronomy-website
Projet réalisé pour Accor dans l'industrie Voyage et Loisirs pour un public .With 5100 hotels worldwide, Accor is a world-leading travel group, willing to spearhead a revolution to change the face of hospitality, marked by the launch of the new ALL masterbrand.ALL promises customers Lifestyle Augmented Hospitality—a seamlessly connected ecosystem of rewards, services and experiences that allow members “to work, live, and play according to their needs and style.”AREA 17 and Accor joined forces on an iterative design and development process to deliver an omnichannel experience that brings the value proposition of augmented hospitality to life, starting with MVP. Through this close collaboration, we provided a living design system that is consistent, cohesive, and sustainable. This will allow Accor to build rapidly—today and into the future—with uniformity and achieve agility and scalability.uxdesign.accortech.comCase study: https://area17.com/work/accor-live-limitless
Projet réalisé pour International Energy Agency dans l'industrie Gouvernement et administration pour un public en 2021.The International Energy Agency (IEA) provides authoritative data and analysis on energy issues to our world’s leaders. Since its creation in 1974, the IEA has evolved and expanded significantly to examine the full spectrum of fuels and technologies in all countries. To reflect this reach and impact—and to be recognized as a global leader of the clean energy transition—the IEA needed to redesign its brand and implement a new digital-first strategy.AREA 17 partnered with the IEA on this digital transformation, which informed brand and digital strategy, visual identity, product design, and development. The IEA site is made with Twill, our open-source CMS for Laravel.iea.orgCase study: https://area17.com/work/international-energy-agency-brand-website
Projet réalisé pour Fondation Louis Vuitton dans l'industrie Art & Artisanat pour un public B2C en 2021.The Fondation Louis Vuitton welcomes more than a million visitors each year to experience modern and contemporary art and architecture in new ways.From offering tours of the Frank Gehry-designed building to presenting exhibitions and events across the cultural spectrum, the Fondation works to make art and culture accessible to all. Yet the website created barriers for users to fully understand and benefit from this offer. The Fondation partnered with AREA 17 to replatform to Twill, our open source CMS for Laravel, and to consolidate communications, sales, and the Collection into a seamless digital product that delivers on the museum’s promise of a unique, high-quality experience.fondationlouisvuitton.frCase study: https://area17.com/work/fondation-louis-vuitton-website
Projet réalisé pour Opéra National de Paris dans l'industrie Art & Artisanat pour un public B2C en 2016. The Opéra national de Paris sells more than 800,000 seats each season. With two theaters—the Palais Garnier and l’Opéra Bastille—and more than 120 shows annually, it’s an institution of exceptional cultural wealth.To inaugurate its first season under the leadership of Stéphane Lissner (former director of Milan’s Opéra house La Scala), the Opéra reconsidered its website, ultimately releasing a new destination that promotes programming, communicates ambition and further expands its audience.AREA 17, in collaboration with communications agency Dream On Paris, designed and built a multifaceted responsive website atop a custom CMS platform, including bespoke ticketing and storytelling functionality. The site elegantly introduces visitors to both theaters, builds excitement for upcoming performances and hosts a newly introduced, exclusive-to-digital artistic space, “3e Scène.”Just six months after launch, pages per session had increased by 30%, and session duration by 34%. The new website has won multiple industry awards including the Grand Prix from French media group Stratégie.Opéra de Paris is made with Twill, our open source CMS for Laravel. operadeparis.fr /