Gotoclient
B2B demand generation expert team
English version: Gotoclient is a world-class B2B online marketing agency on B2B lead generation strategies for B2B & B2B2C businesses. All our services are sales-oriented, focused on helping our clients’ needs with the only goal of contributing to our customer success. Hire Gotoclient as a LinkedIn Ads, a B2B lead generation, an Inbound Marketing for B2B, a channel loyalty, or a B2B and B2C promotions agency. Or hire us as consultants. Versión en castellano: Gotoclient es una agencia internacional de marketing online B2B, especializada en estrategias de generación de leads para empresas B2B y B2B2C. Todos nuestros servicios están orientados a las ventas y se centran en ayudar a nuestros clientes, con el único objetivo de contribuir a su éxito. Contrata a Gotoclient para servicios de LinkedIn Ads, generación de leads B2B, Inbound Marketing para B2B, fidelización de canales o promociones B2B y B2C. También puedes contratarnos como consultores. Versione italiana : Gotoclient è un'agenzia di marketing online B2B, specializzata in strategie di generazione di lead B2B per aziende B2B e B2B2C. Tutti i nostri servizi sono orientati alle vendite e mirano ad aiutare le esigenze dei nostri clienti con l'obiettivo unico di contribuire al successo dei nostri clienti. Assumi Gotoclient come agenzia per LinkedIn Ads, generazione di lead B2B, Inbound Marketing per B2B, fidelizzazione dei canali o promozioni B2B e B2C. Oppure come consulenti. Version française: Gotoclient est une agence de marketing en ligne B2B spécialisée dans les stratégies de génération de leads B2B pour les entreprises B2B et B2B2C. Tous nos services sont axés sur les ventes et visent à répondre aux besoins de nos clients avec le seul but de contribuer à leur réussite. Engagez Gotoclient en tant qu'agence LinkedIn Ads, génération de leads B2B, marketing entrant pour les entreprises B2B, fidélité des canaux ou agence de promotions B2B et B2C. Ou engagez-nous en tant que consultants. Versió en català: Gotoclient és una agència internacional de màrqueting online B2B, especialitzada en estratègies de generació de leads per a empreses B2B i B2B2C. Tots els nostres serveis estan orientats a les vendes i es centren en ajudar als nostres clients, amb l'únic objectiu de contribuir al seu èxit. Pots contractar Gotoclient per a serveis de LinkedIn Ads, generació de leads B2B, Inbound Marketing per a B2B, fidelització de canals o promocions B2B i B2C. També pots contractar-nos com a consultors. 10 personnes dans leur équipe
Parle Anglais, Catalan, Espagnol, Français, Italien
49 projets dans leur portefeuille Travaille à distance à travers le monde
Membre Sortlist depuis 2020
Fondée en 2009
12 prix décernés4.91/5
Services
17 services offerts par Gotoclient
Description We offer growth services in the B2B arena, through a number of ways: growth plans implementations, workshops, and go-to-market plans.Compétences en Growth Marketing (8) Business To Business MarketingCTR OptimisationB2B PositioningB2B MarketingB2B Lead GenerationB2B Digital MarketingGrowth HackingB2BProjets en Growth Marketing (20) Avis client en Growth Marketing (1) Luca TammaccaroClients en Growth Marketing (20) Samsung MediamarktElectronique | internationalEpsonMatériel et Equipement IT | internationalEpsonMatériel et Equipement IT | nationalCampariBoissons | national
En savoir plus sur Growth MarketingDescription As a B2B advertising agency, we analyze your company’s offering and needs to define the campaign’s target audience accurately. To generate leads and increase conversion rates, we build LinkedIn campaigns both for the awareness phase (Top of the Funnel) and the decision phase (Bottom of the Funnel) through the best LinkedIn Ads types (Sponsored Content & Sponsored Inmail).
We follow an overall process for each campaign, starting with your buyer persona’s analysis and their corresponding pain points. We precisely define the campaign’s target audience through the LinkedIn powerful segmentation. Besides, we work on copies and visuals following key recommendations and best practices from LinkedIn advertising.
Once launched the LinkedIn campaign, we continuously monitor the results, with LinkedIn Ads KPIs such as impressions, clicks, leads, etc., to make sure your campaign is performing properly, and if it’s necessary, fine-tune it. We optimize your campaign weekly to guarantee your team the best results, and we usually send a weekly report to inform you about the results. We do all this for top European companies, that get qualified B2B LinkedIn Ads with optimal results.
Benefits of launching lead generation LinkedIn campaigns:
· LinkedIn is the number one social network for B2B lead generation, according to several reports, including DemandWave’s. A solid and current B2B and marketing pipeline strategy must include LinkedIn.
· 80% of all B2B leads are generated through LinkedIn, along with the previous stat. That’s why our clients are greatly satisfied after launching a campaign on LinkedIn Ads.
· The LinkedIn platform offers the opportunity to obtain new customers. 4 out of 5 users make business decisions based on the information they get from LinkedIn.
· Your company can work with Gotoclient, a LinkedIn agency with extensive experience to build a LinkedIn advertising campaign and generate qualified leads.Compétences en Publicité en ligne (27) Advertising CampaignDisplay AdvertisingDemand GenerationPerformance MarketingDigital StrategyDigital AdvertisingLinkedInInbound MarketingLead GenerationPromotional Advertising+17Projets en Publicité en ligne (41) Avis clients en Publicité en ligne (2) Víctor GarcíaYannella AmendolaClients en Publicité en ligne (41) HisenseElectronique | nationalMedia MarktMatériel et Equipement IT | internationalGoufoneTélécommunications | regionalBarcelona & PartnersAutres | international
En savoir plus sur Publicité en ligneDescription Our qualified lead generation services are at 360º and cover from the strategy to execution and campaign follow up. That’s why our clients obtain successful results and trust in our quality work. On the strategy, we determine your company’s buyer persona and their pain points, in order to build the B2B buyer journey. We always take into account your company’s positioning to define the value offer, the message and channels to be used.
For lead generation, we focus on the decision phase. Once the campaign is launched, we analyze leads quality, which is integrated with the clients CRM (we integrate the leads with Microsoft Dynamics 365, HubSpot, Marketo, or Oracle Eloqua, among others). Or, alternatively, it is sent to the customer immediately, in order to contact the lead as soon as possible and maximize the chances of obtaining a new potential customer. In order to obtain the best results, we analyze the KPIs and so we constantly optimize the campaign. On the other hand, once the lead data are obtained, we also run lead nurturing programs.
B2B lead generation campaign benefits
· B2B lead generation campaigns are key. According to Gartner, ROI, Marketing Qualified Leads and Sales Qualified Leads rank Top the List of CMOs’ Most Valuable Metrics. 53% of marketers say that half or more of their budget is allocated to B2B lead generation, according to LinkedIn. In the post-COVID world, companies with a B2B side cannot afford not having a B2B marketing pipeline strategy.
· 66% of marketers see the benefits of lead generation with social networks by spending just six hours a week, according to LinkedIn. As a result, if a good lead generation campaign strategy and follow-up is carried out, the generation curve is relatively quick to overcome.
· The opportunity to expand your company’s potential customers portfolio and become a reference company of the market.Compétences en Stratégie digitale (26) B2B Lead GenerationLead GenerationOnline MarketingLead NurturingBusiness GenerationLead QualificationCustomer Relationship ManagementFair Trade MarketingTraffic AcquisitionLoyalty Management+16Projets en Stratégie digitale (43) Avis clients en Stratégie digitale (4) Alex Codina FortunyRaul CentenoJaume Carné BoschSanti Do-cal JaumotClients en Stratégie digitale (43) Media MarktMatériel et Equipement IT | internationalHisenseElectronique | nationalSamsung MediamarktElectronique | internationalIberentMatériel et Equipement IT | international
En savoir plus sur Stratégie digitaleDescription We are Hubspot and Adobe Campaign partners. We have more than 10 years of experience with multiple market’s clients. Our expertise in B2B inbound marketing strategy, automation and marketing and sales alignment (smarketing) has enabled optimal results on our clients’ campaigns. That’s why they trust on our qualified work and commitment.
The inbound marketing services we offer include the whole process, from the strategy development to its implementation. First, we define your company’s Buyer Persona and target audience. Then we develop the Buyer Journey strategy in each of the phases (awareness, consideration and decision). We then analyze and execute the content strategy and inbound marketing offers for each of the phases, where the communication channels are also defined. These might be blog articles, landing pages, thank you pages, guides, calculators, ebooks, with their social media and email amplification.
We use the right marketing automation tools to ensure the best results. Once the content is distributed, we analyze the results with metrics such as clicks, leads, conversions, among others, to make sure the campaign shows efficient results.
Inbound Marketing benefits:
· According to a Hubspot‘s research, 72% companies have increased their leads thanks to inbound marketing.
· 75% companies consider that inbound marketing is effective, according to Hubspot.
· Hubspot states that 53% of companies have given a higher ROI through an inbound marketing strategy. Only a 16% indicate outbound marketing has provided a higher ROI.
· Sales Force claims that 85% of users research online before making a purchase. They search for information through the website (74%), email (43%), social networks (38%) and mobile applications (36%). Therefore, it can be confirmed developing an inbound marketing strategy provides qualified results compared to outbound marketing.
· As an inbound marketing agency, we help your company in the inbound marketing 360 strategy execution to acquire new potential customers.Compétences en Stratégie de contenu (16) b2b marketingb2b brandingLead GenerationSmall Business Web DesignLead NurturingInbound MarketingMarketing AutomationDemand GenerationMultilingual ContentTarget Audience Definition+6Projets en Stratégie de contenu (33) Avis clients en Stratégie de contenu (2) Javier LariosMaria VilellaClients en Stratégie de contenu (33) tomtomMatériel et Equipement IT | internationalKärcherElectronique | nationalMicrosoftMatériel et Equipement IT | nationalNetgearLogiciels et services informatiques | national
En savoir plus sur Stratégie de contenuDescription As a channel loyalty agency, we develop channel loyalty programs. We boost brands and manufacturers with indirect distribution channels sales, optimizing their channels investments and fighting against grey market.
The COVID-19 crisis has strongly affected the distribution channel. Therefore, channel incentive programs implementation optimizing MDF – market development funds or Co-op Funds and at the same time fighting against grey market can increase your company’s unattended or unmanaged channel presence and control.
As a channel loyalty agency, we elaborate the whole channel program. On the one hand, the front-end part, in which we work on the website layout and look & feel, interface, the web design and the user experience. On the other hand, the back-end, which integrates data management and CRM integration, providing real-time information to our client.
During the program’s course, we offer your team an immediate response commitment, as well as monthly follow up meetings to immediate response and weekly reports in order to track and control results.
Channel loyalty programs benefits:
· According to a research from Google and CEB, 86% of B2B buyers do not perceive significant differences between competitive products. Therefore, it is essential to offer a competitive advantage through a channel loyalty program.
· A report from B2B International states that 80% of B2B companies are not price driven. A loyalty program with customer’s value added allows the company to find other differentiation elements than price.
· A Mc Kinsey research shows that around 70% of B2B companies that offer outstanding digital experiences are more likely to be chosen as a primary supplier.
· Opportunity to work with a professional team with extensive experience in developing channel programs / loyalty reward programs aligned to your goals.Compétences en Data Consulting (7) Channel MarketingMarketing Channel Optimizationcustomer relationship managementdigital asset managementloyalty managementchannel attributionBack-End DevelopmentProjets en Data Consulting (6) Clients en Data Consulting (6) Barcelona & PartnersAutres | internationalTomTomMatériel et Equipement IT | internationalContinentalAutomobile | nationalInfojobsLogiciels et services informatiques | national
En savoir plus sur Data ConsultingDescription We offer workshops & trainings and consultancy for LinkedIn Ads and B2B lead generation, and inbound marketing trainings. Make your team grow professionally.
We have a set of inhouse trainings and consultancy, elaborated on multiple campaigns basis carried out to train companies through our experience in the market. An opportunity to learn and grow professionally in key areas. Firstly, we develop online LinkedIn Ads trainings in order to advise your company about the LinkedIn Ads campaign creation. Depending on your team knowledge about the platform, we explain how it works, key tips, target audience’s definition, copies and visuals creation, among others.
On the other hand, we also offer online B2B lead generation trainings, where we show techniques to determine the buyer persona and their pain points, the creative concept definition and the plan development in order to analyze which platforms will be used in the campaign.
In addition, as LinkedIn Ads consultants and B2B lead generation consultants, we advise about campaigns already run in order to analyze gaps and strengths with your team. Through these workshops, our clients develop LinkedIn Ads and B2B lead generation campaigns with optimal results.
Finally, we carry out inbound marketing workshops where we show the buyer persona and buyer journey development, different platforms analysis for each buyer journey phase with its corresponding content creation strategy. Consequently, companies that carry out the inbound marketing workshop have the capacity to implement a strategy from the attraction phase to loyalty.
Inhouse training and consultancy benefits
· LinkedIn is the number one social network for B2B lead generation, according to several reports, including DemandWave’s. 80% of all B2B leads are generated through LinkedIn.
· B2B lead generation campaigns are very important in the market because, according to Gartner, ROI, MQL (Marketing Qualified Leads) and SQL (Sales Qualified Leads) rank Top the List of CMOs’ Most Valuable Metrics.
· According to Sales Force research, 85% of users reach online before purchasing. They search information through the website (74%), email (43%), social networks (38%) and mobile applications (36%). So, it can be confirmed developing an inbound marketing strategy provides qualified results compared to outbound marketing.Compétences en Innovation (22) Business GenerationLinkedIn AdsLead Managementlinkedin marketingB2B Lead Generationglobal innovationinnovation consultingworkshop organizationlead acquisitionadvis+12Projets en Innovation (6) Avis client en Innovation (1) Luis HernándezClients en Innovation (6) MediaMarktElectronique | internationalInfojobsLogiciels et services informatiques | nationalEpsonMatériel et Equipement IT | internationalFujifilmMatériel et Equipement IT | international
En savoir plus sur InnovationDescription LinkedIn advertising for B2B
As a B2B advertising agency, we make it our business to fully understand your offering and work with you to optimise your target audience. To generate leads and increase conversion rates, we build LinkedIn campaigns for the awareness phase (top of the Funnel) and the decision phase (bottom of the funnel). Then we help you choose the best LinkedIn Ad types for your business. We follow a tried-and-tested process for each campaign. First, we define your buyer persona and their corresponding pain points. Then we use LinkedIn’s powerful audience segmentation tools to optimise your target audience. Once the audience is defined, we deliver the copy and visuals inline with best practices for LinkedIn advertising.
But that isn’t all. Once the campaign is live, we’re there to ensure the campaign stays on track. By understanding the LinkedIn Ads KPIs, we can keep you up to date with progress and fine-tune the campaign as necessary. We optimise your campaign on a weekly basis in order to guarantee your team the best possible results. We’ve done this for top European companies across many different sectors.
Benefits of LinkedIn lead generation campaigns:
· LinkedIn is the number one social network for B2B lead generation, according to several sources, including DemandWave. LinkedIn should be a fundamental part of any marketing pipeline strategy.
· 80% of all B2B leads are generated through LinkedIn.. That’s why clients keep coming to us to launch their campaigns on LinkedIn Ads.
· LinkedIn is the best online platform for generating new leads and converting them. 4 out of 5 users make business decisions based on the information they get from LinkedIn.
· Gotoclient is a LinkedIn agency with a proven track record of generating qualified leads with LinkedIn advertising campaigns.Compétences en Publicité (8) Display MarketingAdvertising CampaignSocial AdvertisingMulti Channel AdvertisingBrand AdvertisingB2B AdvertisingDigital Media AdvertisingFull-ServiceProjets en Publicité (16) Clients en Publicité (16) EpsonMatériel et Equipement IT | nationalMedia MarktMatériel et Equipement IT | internationalGoufoneTélécommunications | regionalBarcelona & PartnersAutres | international
En savoir plus sur PublicitéDescription LinkedIn advertising for B2B
As a B2B advertising agency, we make it our business to fully understand your offering and work with you to optimise your target audience. To generate leads and increase conversion rates, we build LinkedIn campaigns for the awareness phase (top of the Funnel) and the decision phase (bottom of the funnel). Then we help you choose the best LinkedIn Ad types for your business. We follow a tried-and-tested process for each campaign. First, we define your buyer persona and their corresponding pain points. Then we use LinkedIn’s powerful audience segmentation tools to optimise your target audience. Once the audience is defined, we deliver the copy and visuals inline with best practices for LinkedIn advertising.
But that isn’t all. Once the campaign is live, we’re there to ensure the campaign stays on track. By understanding the LinkedIn Ads KPIs, we can keep you up to date with progress and fine-tune the campaign as necessary. We optimise your campaign on a weekly basis in order to guarantee your team the best possible results. We’ve done this for top European companies across many different sectors.
Benefits of LinkedIn lead generation campaigns:
· LinkedIn is the number one social network for B2B lead generation, according to several sources, including DemandWave. LinkedIn should be a fundamental part of any marketing pipeline strategy.
· 80% of all B2B leads are generated through LinkedIn.. That’s why clients keep coming to us to launch their campaigns on LinkedIn Ads.
· LinkedIn is the best online platform for generating new leads and converting them. 4 out of 5 users make business decisions based on the information they get from LinkedIn.
· Gotoclient is a LinkedIn agency with a proven track record of generating qualified leads with LinkedIn advertising campaigns.Compétences en Planification médias (8) Social Media BuyingOnline Media BuyingDigital Media BuyingMedia Planning And BuyingMedia MonitoringStrategic PlanningMedia StrategyMedia BuyingProjets en Planification médias (15) Clients en Planification médias (15) Media MarktMatériel et Equipement IT | internationalSamsung MediamarktElectronique | internationalIberentMatériel et Equipement IT | internationalEpsonMatériel et Equipement IT | national
En savoir plus sur Planification médiasDescription LinkedIn Ads and B2B lead generation consultancy
Gotoclient’s in-house training has been developed from our 10+ years’ experience in the marketplace.
Our LinkedIn Ads training will give your team all they need to know about LinkedIn Ads campaign creation, delivery and tracking, i.e. platform tools, target audiences, content creation. All training can be adapted to suit teams with different levels of expertise.
Our B2B lead generation training will help your team understand, among other things: buyer personas (and their pain points), how to shape the creative concept, which platforms to use, and how to monitor/optimise the project once it’s live.
In addition to training, as LinkedIn Ads consultants and B2B lead generation consultants we analyse campaigns already running in order to establish the strengths within your team. We have a long list of clients who have delivered brilliant LinkedIn Ads and B2B lead generation campaigns thanks to our workshops.
We also offer inbound marketing workshops for teams who want to learn about the buyer journey and which content their buyer is likely to respond to. Once a team has completed one of our workshops, they will be able to implement an effective strategy for all phases of the journey; from the attraction phase all the way through to customer loyalty.
Inhouse training and consultancy benefits
· LinkedIn is the number one social network for B2B lead generation, according to several sources. DemandWave found that 80% of all B2B leads are generated through LinkedIn.
· According to Gartner, B2B lead generation campaigns are very important. They found the most valuable metrics for CMOs were:. ROI, MQL (Marketing Qualified Leads) and SQL (Sales Qualified Leads).
· Salesforce found that 85% of users do online research online before making a purchase. This is another reason why you need a strong inbound marketing strategy.Compétences en Image de marque & branding (11) Branding MarketingBrandingBrand StrategyDigital BrandingSocial Media BrandingB2B BrandingTarget Group DefinitionB2B PositioningIdeal Customer Profile DefinitionTarget Market Definition+1Projets en Image de marque & branding (7) Clients en Image de marque & branding (7) Barcelona & PartnersAutres | internationalXiaomiElectronique | internationalRed Hat SpainLogiciels et services informatiques | localNortonLogiciels et services informatiques | national
En savoir plus sur Image de marque & brandingDescription We offer B2B social media services, especially around LinkedIn, with LinkedIn Ads and LinkedIn Sales Navigator.Compétences en Réseaux sociaux (5) LinkedIn MarketingSocial Media GrowthSocial SellingLinkedIn StrategyB2B Social MediaProjets en Réseaux sociaux (7) Clients en Réseaux sociaux (7) MediaMarktElectronique | internationalSonic WallLogiciels et services informatiquesLoyal GuruLogiciels et services informatiquesXiaomiElectronique | international
En savoir plus sur Réseaux sociaux
Équipe
10 membres dans l'équipe de Gotoclient
HistoireUnleash Success with Our B2B Powerhouse! Our elite team of 8, acclaimed and pan-European, delivers unparalleled results for top brands. With award-winning expertise, we excel in driving growth, forging partnerships, and exceeding expectations. Join us and soar to new heights of success!
Récompenses
Gotoclient a été récompensé 12 fois
Global Performance Marketing Award 20222022-7-1Global Performance
AVA Digital Award2022-3-30
The European Agency Awards 2021 - Finalist2021-4-30European Agency Awards
The Internationalist for Innovation in Media Awards 20212022-7-1The Internationalist
Summit Marketing Effectiveness Award 20202020-1-31
Sortlist Most impactful campaign 20222021-7-1Sortlist
Sortlist Happiest Clients 20222021-3-1Sortlist
Top-rated agency by Sortlist2023-6-1Sortlist top rated agency
Informa elEconomista Certificate of Excellent Management (CIEGE) 20222022-10-1Certification
Informa elEconomista Certificate of Excellent Management (CIEGE) 20212022-10-1Certification
Informa elEconomista Certificate of Excellent Management (CIEGE) 20202021-11-1Certification
European Excellence Awards Shortlist2020-11-30Technology & Consumer Electronics
Avis clients
25 Avis clients pour Gotoclient
4.91/5
(25 avis clients)
LT
Luca TammaccaroVP GLOBAL SALES chez TOMTOM
ServiceGrowth Marketing
SecteurElectronique
Équipe1001 - 5000
Quel était l'objectif de votre collaboration ?they helped to deliver good contents that suits our need for digital and offline strategy
Qu'avez-vous le plus apprécié pendant votre collaboration ?Reliability added value and concreteness
Y a-t-il des domaines où l'agence peut s'améliorer ?to increase knowledge out of Spain territory
Gotoclient réponse :Grazie mille Luca
Luca Tammaccaro recommande cette agence
VG
Víctor GarcíaDigital Marketing chez Ingram Micro
ServicePublicité en ligne
SecteurMatériel et Equipement IT
Quel était l'objectif de votre collaboration ?Go to client has helped us to find new clients, and gain new business opportunities through LinkedIn and Google campaigns.
Qu'avez-vous le plus apprécié pendant votre collaboration ?Their professionalism and new ideas they have given us and also the collaboration with all of the team.
Gotoclient réponse :Moltes gràcies Víctor
Víctor García recommande cette agence
AN
AntoniCountry Manager chez Alphatheta EMEA Ltd
SecteurMusique
Quel était l'objectif de votre collaboration ?To arrive a target group through a contest.
Qu'avez-vous le plus apprécié pendant votre collaboration ?Enthusiasm for the work to be done and always on time
Gotoclient réponse :Moltes gràcies Toni
Antoni recommande cette agence
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Contact
Coordonnées de Gotoclient
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https://www.gotoclient.com
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