Innate Motion

Paris, France

We are business humanizers specialized in Purposeful Brand Positioning and Content Strategy. For us, positioning starts from understanding the people we serve and the ecosystem in which we operate. We exist since 2006 and a proud accredited member of the B Corp community since 2015, a network of companies using business as a force for good. Our motto is to apply more human logic to business, in a world that applies too much business logic to humans. We do not take positioning and content as a task or job to be done. We design empathic journeys to allow broad teams (including partner agencies) to embrace and bring to life people-centered growth. Doing so, we transform the way they think, innovate and operate in substance creating a long-term competitive edge. What allows us to link business and people for purposeful positioning and content are: Our clients are very diverse. From big corporations like Unilever, Danone, Samsung, Sanofi, Renault to smaller players like Ben and Jerry’s, Tom's, Materialise, Livekindly to NGO's and institutions like UNCDF and Fairtrade. Some things we are proud of: We are a highly diverse team of 45 people, with no bricks (no office), no borders (working remotely from more than 25 different countries), no bosses (100% owned by the team). Through our local research partners who help us on the logistic side of what we do, we have done 2000+ positioning and research projects in more than 75+ countries. As a B Corp member, we consider the impact of our decisions on our workers, customers, suppliers, community, and the environment, and we use business to build a sustainable future for all. For Innate Motion, this also means fuelling the regenerative business movement for people as people, and crafting brand that stand up for a better world. We buy locally and respect people and their privacy. We are pioneers of remote working since our creation, and offset the environmental impact of all travel, offsetting 634.56 tons of CO2 equivalents in 2018. Our advice when it comes to purposeful brand positioning: do not outsource the work but find an agile partner who be your fellow traveler.

45 personnes dans leur équipe

Parle Afrikaans, Allemand, Anglais, Chinois, Espagnol... Voir plus

10 projets dans leur portefeuille

Travaille à distance à travers le monde

Membre Sortlist depuis 2020

Fondée en 2006

5/5

(4 avis clients)

Services

10 services offerts par Innate Motion

Description
Our positioning journeys guide the team to co-create purposeful brands. We start from more existential questions to craft brand icons that have relevance beyond their category.
It is a highly participative and memorable experience for the team. After scoping our potential human spaces for greater relevance, the team immerses people's lives to develop empathy. We then craft a positioning articulated around people we want to serve, a tension to tap into, a cultural brand point of view that creates an aspiration, a product/service vision that brings the brand point of view to life, and a solution within the category.
On this journey, we use digital proprietary tools that enable broad teams to work remotely.
Compétences en Image de marque & branding (10)
Segmentationinternational brandingmovement brandsInternational BrandingBrand Positioningpurposebrand archetypespeople immersionscultural researchproduct market fit
Projets en Image de marque & branding (10)
Avis clients en Image de marque & branding (2)
Nicolas Lambert
MARIANA SANTOS RODRIGUES
Clients en Image de marque & branding (10)
Beauty RevolutionÉvénements et Spectacles | national
ZewaProduits ménagers |
MaterialiseLogiciels et services informatiques |
AxeProduits ménagers | international
En savoir plus sur Image de marque & branding
Description
We develop clear execution guidelines to bring the brand positioning to life.
We work with archetypes thinking to strategize action. We invite activists in co-creative workshops to imagine how we can stage our brand and engage a broader group of people behind our purpose. We use qualitative research and social listening (Brand Watch) to identity cultural movements to tap into, support and weave. We move teams from looking at brand puporse as a narrow platform for communicating to a broader space for impact and relationship building with consumers/users, communities, institutions, partners, retailers.
Compétences en Stratégie de contenu (3)
cultural relevanceSocial Listeningonline community research
Projets en Stratégie de contenu (9)
Clients en Stratégie de contenu (9)
Ben & Jerry’sAlimentaire | international
Beauty RevolutionÉvénements et Spectacles | national
ZewaProduits ménagers |
MaterialiseLogiciels et services informatiques |
En savoir plus sur Stratégie de contenu
Description
We approach innovation by bringing our own set of skills and expertise while also unlocking the power of the collective. We co-create with consumers, experts and a diverse blend of our client team to conceptualize humanized product and services innovations with practical applications.
Compétences en Innovation (5)
StrategyCo-creationConceptsHumanized productsHumanized services
Projets en Innovation (2)
Clients en Innovation (2)
Beauty RevolutionÉvénements et Spectacles | national
MaterialiseLogiciels et services informatiques |
En savoir plus sur Innovation
Description
We excel in brand advertising, delivering purposeful narratives that are touching people in the heart.
Compétences en Publicité (1)
Brand Advertising
Projet en Publicité (1)
Client en Publicité (1)
Beauty RevolutionÉvénements et Spectacles | national
En savoir plus sur Publicité
Description
Aucune description n'est fournie pour ce service.
Compétences en Stratégie digitale (1)
Strategy
En savoir plus sur Stratégie digitale
Description
Aucune description n'est fournie pour ce service.
Compétences en Evénementiel (1)
Corporate Event Management
Projet en Evénementiel (1)
Client en Evénementiel (1)
Beauty RevolutionÉvénements et Spectacles | national
En savoir plus sur Evénementiel
Description
Aucune description n'est fournie pour ce service.
Compétences en Réseaux sociaux (1)
Social Media Listening
En savoir plus sur Réseaux sociaux
Description
Aucune description n'est fournie pour ce service.
En savoir plus sur Marketing
Description
Aucune description n'est fournie pour ce service.
En savoir plus sur Print
Description
Aucune description n'est fournie pour ce service.
Projet en Étude de marché (1)
Client en Étude de marché (1)
Ben & Jerry’sAlimentaire | international
En savoir plus sur Étude de marché

Équipe

45 membres dans l'équipe de Innate Motion

Avis clients

4 Avis clients pour Innate Motion

5/5

(4 avis clients)

MARIANA SANTOS RODRIGUES Brand Director chez Whirlpool

5/5

Budget

Qualité

Planification

Collaboration

Quel était l'objectif de votre collaboration ?InnateMotion helped us humanizing our target and land in a meaningful purpose for our brand

Qu'avez-vous le plus apprécié pendant votre collaboration ?The collaboration and the tools we used during the process. We started the process just before COVID and the agency was able to turn it in an opportunity to connect with consumers and run workshops in a different way.

MARIANA SANTOS RODRIGUES

ServiceImage de marque & branding

SecteurProduits ménagers

Anouk LagaeCEO Accent (and former President Core Europe Duvel Moortgat) chez Duvel Moortgat

5/5

If you want to do extraordinary things in life, you need to surround yourself with extraordinary people. The Innate Motion team is just that! Any project with them has provided our business with 10 years future-proof thinking. Innate Motion fulfills us with insights, energy and challenges our thinking – they are my (professional) oxygen.

Nicolas LambertCEO chez Fairtrade Belgium

5/5

Budget

Qualité

Planification

Collaboration

Quel était l'objectif de votre collaboration ?We worked together at 2 different occasion. First to redefine our brand purpose at local level and then in a similar process at global level. In the second process, they also worked on the execution of the new brand identity.

Qu'avez-vous le plus apprécié pendant votre collaboration ?Very deep and thorough, starting from the public, very participative to make sure the new brand vision is deeply embedded in the organization.

Nicolas Lambert

ServiceImage de marque & branding

SecteurSans but lucratif

Équipe11 - 50

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Coordonnées de Innate Motion

Détails

http://innatemotion.com

Siège socialParis, France
Brussels, Belgium
Madrid, Spain
Frankfurt, Germany
Singapore
Atlanta, GA, USA