BETC Digital is at the crossroad of brand culture and consumer insights. BETC Digital is an agency of a new kind, with a unique positioning, built on strong creativity inherited from BETC, and the innovative and tech expertise of a pure-player. BETC Digital deploys brand strategies on digital and makes them relevant at every digital touchpoint of the consumer journey.
Our 4 key expertises :
• Brand digital ecosystems : from e-advertising to social media to websites , search strategy, viral marketing. • CRM : consulting and loyalty strategy, on/off line transactional and relational marketing, community management. • E-commerce : Architecture, UX and design, business optimization, connected commerce. • Content : Brand contents ; content production and KOL activation.
These key expertises are built on 4 pillars :
• Social & Engagement Planning, • User Experience, • Innovation & Creative Technologies, • Data & analytics.
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Projet réalisé pour Lacoste dans l'industrie Accessoires & vêtements pour un public B2C.Our objective for Lacoste was to make the brand more desirable and relevant to a younger urban target, to embody the new brand positioning "Life is a beautiful Sport" through the relevant digital touchpoints for that target.The idea : Turn Lacoste into the most social-innovative brand, by affirming a more contemporary positioning (« Life is a beautiful sport ») and leveraging cutting-edge social usages. - On Vine: A collaboration with star Viner Zach King (3M fans) to promote the launch of the new lacoste.com website - On Snapchat : Lacoste was the first fashion brand to create a Snapchat account, and launched an innovative recruitment operation, #SpotTheCroc, to drive traffic to the e-store - On Instagram : Lacoste launched the first social style guide, asking 15 KOLs to share their own way of wearing the iconic Lacoste polo shirt, and tagging their friends to invite them to participate.
Projet réalisé pour Deejo dans l'industrie Accessoires & vêtements pour un public B2C.The my.deejo.fr website, first e-commerce website built with WebGL, allows to personalize and handle the product online, in a 3D environment. Available on mobile, the experience allows user to order their cutlery from anywhere