MultiVerse Advertising

MultiVerse played a huge part in shaping our brand and helping us establish ourselves and build our reputation in Myanmar. We first launched with the name Squar had already built some real recognition that we did not want to abandon, though it was too close to a US mobile payment company's name. Thom and his team at MultiVerse really helped guide us to the perfect solution with MySQUAR. The name allowed us to keep part of the old while making it relevant for Myanmar, the new colors represented Myanmar youth (our target audience), and their talented artists drew us these cute Myanmar animated characters that became synonymous with our brand and are really popular with our users. The rebranding helped us build new brand equity while preserving what we'd already worked so hard for.